Before actually sitting down to write your Instagram
bio, you probably never thought twice about it.
But now that you actually have to sit down and write it, maybe you're
thinking like, okay, what am I actually supposed to be doing here?
So your Instagram bio is really important because
it's valuable real estate.
You only get 150 characters where you get the chance to make a
good impression for your brand.
Your Instagram bio should welcome users to your profile,
it should create a good first impression of your brand, and
it should convey key information about your business and turn
profile visitors into followers.
But aside from writing a catchy description of your business, how
else can you optimize your profile to make the most out of your
marketing efforts on Instagram?
So today we're going to look at some good examples
of Instagram bios, and I'll walk you through how you can
write one for your business.
What your Instagram bio shoud accomplish.
Your bio should highlight essential information about
your business, like your brand name and your category.
You can edit these in your profile settings.
It should provide your audience with a clear way
to get in touch with you.
So you can set this button to be an email, a phone
number or a business address.
Your bio should convert Instagram visitors into leads
by sending them to a page that either captures information
like an email or makes a sale.
It should also showcase your brand personality, matching your
voice and style of your website as well as other social platforms.
So what makes an impactful Instagram bio?
So to make an impactful bio, it's going to want to
accomplish a couple of things.
First and foremost, it needs to be digestible and it needs
to be easy to read so you can use short sentences or point
form, but then it also needs to highlight essential information
about your product or service.
Your Instagram posts could be a bit of a mishmash of different
images and sometimes, you know, it's not a hundred percent
clear what you're selling, so don't overlook this one.
And also you want to provide Instagram users with a way
to get in touch with you.
So next, you're going to need to convince your audience why they
need to pay attention to you.
So what sets you apart?
Help your target audience understand what makes your
brand valuable to them.
And I urge you not to just list out characteristics like
sustainable, vegan, cruelty-free.
I mean, that's good, that's a start.
But you're going to want to dive a little bit deeper.
So instead, describe your value, your vision, your mission, and
just do this really simply.
Summarize this in a couple of sentences, you know, the what, the
why and the how of your business.
All right.
So let's look at some examples here.
So hush blankets, they're a really good inspiration if you
are in the lifestyle brands.
Hush blankets they sell weighted blankets and honestly, they're
doing everything right here with their Instagram bio.
They've organized their bio into point form just to make it
really quick and easy to read.
And then they tell you what they're selling right there on
the first line and that just makes it really easy for any
customer to get it right away.
So next line, they want you to know that they are a natural brand.
And here they're basically just touching on what makes
them valuable to a consumer.
What sets them apart.
And then they have another two lines that established social
proof, so this is not going to be necessarily relevant for everyone,
but it's definitely a good idea to do if you have social proof.
So for them, they were on Dragon's Den and it says
that they are trusted by over a hundred thousand people.
So basically what this line, what they're saying is, Hey,
here is why you guys need to pay attention to us, we have
something special going on here.
And then this last line is that call to action.
I'm actually curious though, like here, it says that you can
win some free hockey tickets.
So I want to click in and see what that's all about.
So here they're probably just trying to capture customer
information, so let's go ahead and click and yeah, so they have
basically just use that valuable real estate to start getting
potential customers' phone numbers.
And I think that's a really great way to start building
your database and you can definitely do something just
like that for your own business.
So hush blankets did a really good job, they hit every point that
we talked about and then some.
Alright, Cold Picnic.
So if you are in the home goods industry, cold picnic
is going to have a really great example for you.
Um, they sell rugs that I'm like actually obsessed
with and their Instagram bio is really good as well.
Um, it has all the elements, so it's really neatly
organized into separate lines.
And by the way, if you're not sure how to do a separate
line, it literally took me a year to figure this out.
So, to do a hard return.
All you have to do is press enter and then the numbers
icon is going to be there.
And then there's going to be a return button that pops up and
that's how you do a hard return.
So hopefully that's helpful.
Okay so like I said, neatly organized into separate lines,
which is great, but then they did something a little bit different.
So on the first line they put the names of the business owners.
So this isn't something that we necessarily talked about
in the beginning of the video, but it seems like it makes
sense for their business.
So of course there's a framework, but if there is a variation
that you want to do for your bio, definitely do it if it
makes sense for your business.
So next they put what their business is and what sets
them apart, all in the same line, that's truly magical.
And then after that, they have their call to action.
So they want you to email them.
But you know, for business profiles, you actually have
the opportunity to create a contact button where you
can put your email there.
So it's not a hundred percent necessary, but it
does help for SEO purposes.
All right, so I'm looking at Marshall Columbia here, and they
are a really great example if you are in the fashion space.
So they have a very understated bio, basically they have, they
want you to know that they're being carried at SSENSE.
They want you to know that they are based out of Brooklyn.
And then after that they just have their URL.
So I really liked this bio because I think it makes sense for their
vertical and their industry.
They're in high fashion, so they probably are not going to have
like stats and testimonials, but they might have like
handles that, establish a bit of clout or maybe handles a very
influential people on their team.
So, um, I think this is a really great example if you
are in fashion, especially if you are in high fashion.
All right.
So next up is Pop Pilates.
So if you are in the space of selling digital products, like
maybe an online fitness class.
Pop Pilates is going to give you some really good inspo.
So the first line is where strength meets flexibility.
And I think that's great because right away we get a value
proposition, we can see that not only is it a strength class, but
it's also a flexibility class.
And also this could be a double meaning because maybe they mean
that they offer flexible classes.
I don't know, next line, it says that they offer 24 hour fitness,
which means that you can gain access to fitness training 24/7.
Then we have some social proof, Cassie Ho she she's
the owner of the brand.
And then they top it off with a call to action to take a
virtual class or become an instructor with that link below.
So this would be a really great example of what a bio could look
like, if you did have an app or if you sell classes or if
you have any digital product.
All right, Nona Vegan.
So if you're selling food, whether that is supplements or meal
kits, Nona Vegan is going to be a really good example of what your
Instagram bio could look like.
So right away, we know she sells creamy Italian sauces.
We know she is gluten-free, vegan, keto friendly.
And then also this next line really shows what her brand
values are and what she supports.
It says that she is women owned and queer owned and run, so she
supports LGBTQ plus community, and I think that's really great as a
niche definer in the food industry.
Next line, she's got some social proof.
She says that she's been in business since 2013.
And then finally she has a very clear call to action,
which I really love.
Um, it says in the fridge section, with an arrow pointing down.
And that is a hot tip that's going to help you get some more
people clicking on your link, so you can use a down arrow to get
more people clicking on your link.
And I just think overall she's done a really good job with her bio.
So make sure that you're taking some notes, especially if
you are in the food industry.
Okay.
I feel like those were all really good, but they're all very serious.
So I'm going to pop in a few more examples on the screen here so
you can see that you can still get your point across, but maybe like
have a little bit more fun with it.
All right.
So next let's go over some frequently asked questions
because I know you guys have them too, but before we hop in,
let's just actually talk about something really quick here.
If you want a really good Instagram bio, then you're probably also
the type of person that wants a really good online store as well.
And if you want to build that perfect shopping experience
for your customers, then there's no better place
than to do it with Shopify.
Or at least in my opinion, I just feel like anything that's
like scary or daunting about starting an online store, shopify
just makes it a lot easier.
Shopify takes care of the logistics with shipping.
You have beautiful templates that you can choose from so
that you don't have to worry about being like a professional
designer or anything.
And everything is just super seamless and centralized
with Shopify all the way from your marketing to
actually making those sales.
So if you do want to get started with Shopify, we actually do have a
14 day free trial that you can use.
Um, I know I took advantage of it before actually
starting my online store.
And I think it just really helped me feel a lot more comfortable.
And so if you want that, make sure that you're clicking the link in
the description box so that you can test it out for yourself,
play around, see how you like it, and you can start building your
beautiful branded store for free.
All right, so onto the Instagram bio FAQ's.
So the first question is how many characters are you
allowed in Instagram bio?
So as of 2021, you have 150 characters.
And I know that seems like a lot of room for your content and it can
be, but your word choice just has to be really concise and impactful.
How do you put a clickable link in your Instagram bio?
So to add a link to your Instagram bio, you're going to want to open
your Instagram app, visit your profile by tapping that little
person icon in the bottom right.
Then tap, edit profile at the top of the screen, and then
add a link to your website or your landing page in the
format of www.shopify.com.
And then if you pressed done, then you're going to want to save
your bio and you're good to go.
How do you center an Instagram bio?
To center your Instagram bio, you're going to want to open
the notes app on your phone.
Then you're going to create new note.
So pace your bio and add spaces to it.
Copy the bio from your notes, by selecting all of that, including
the spaces that you've made, and then open the Instagram app and go
to edit profile in the bio section, you're going to paste that text.
Now, the amount of spaces that you add to the text will dictate
if it gets centered or not.
So if it's not centered, all you have to do is go back to
your notes and just adjust the spaces as you like, how
do you edit an Instagram bio?
To edit your business information on Instagram.
You're going to start by going to your account.
Tap edit profile, under public business information,
you can edit the following.
The Facebook page that your Instagram account is connected
to, your business category, and business contact info.
Once you've finished updating your business info, tap done
to return to your profile.
How do you add a location to your Instagram?
To add a location of your business on Instagram, what you're going
to want to do is you're gonna want to go to your Instagram account.
Then you'll tap, edit profile under public business information.
You can edit your company location.
Once you've finished updating your location, tap done
to return to your profile.
All right, so that is it for the FAQ's, but I actually just want
to tell you a little something.
So if you want to learn how to grow and monetize your Instagram
account, then you're gonna want to sign up for this free workshop.
It has field tested Instagram marketing tips, and you're
going to learn how to grow your Instagram audience, and you're
gonna learn how to monetize it with an online store.
So if you're interested in this, you can click the link
right here to register now.
All right, so now on to one of my favorite portions of
the video, that's where I answer your guys's comments.
So I'm actually just looking at this comment here, which I
thought was really interesting.
Someone said, um, thank you so much for the tips, but I want
to make sure that I'm doing marketing activities that are
for sure going to get me sales.
So I actually thought this comment was really interesting because with
marketing it's never guaranteed.
I think a lot of marketing is about knocking on doors and continuously
showing up and continuously putting yourself out there.
So if you're feeling frustrated that your marketing isn't
showing results yet, or it's not paying off, don't worry.
It will in the future, it's all about trial and
error, you just gotta keep putting yourself out there.
Instead of sitting back, because you're not sure what's going to
work and not trying anything.
I think the key is really to get out there, just try
something and see what sticks.
If you thought this video was helpful, we actually have an
entire curated playlist that's going to give you even more tips
on how to level up your marketing, level up your Instagram game.
But other than that, make sure that you're leaving any
questions in the comments section.
I will try to get back to each and every single one of you.
Thank you guys so much for watching, if you do want more
simple and actionable tips, just like you found in this
video, make sure that you're hitting that subscribe button
and also that notification bell.
Thank you guys so much for watching.
My name is Michelle Bali and I will see you in the next one.