- Hi, this is Dan Lok.
You are about to sit front row and center
and my consulting and coaching business workshop.
If you are thinking of becoming a coach and consultant,
or if you're a service provider,
or if you're already a consultant and coach,
I think you'll find some very powerful, powerful strategies.
I'm gonna show you exactly
how you go from zero to $100,000 a year in income,
or how you go from $100,000 to making $1,000,000 a year
as a coach and consultant.
Enjoy.
Let's define this.
So, tell me.
What do you think is the difference?
What's the difference?
From your perspective,
the difference between coaching and consulting.
Yes, Steven?
- [Steven] The coach listens to you.
- A coach listens to you.
- [Steven] And helps you come up with your own conclusions.
- Okay, helps you come up with your own conclusions.
Okay, a consultant?
- [Steven] A consultant listens to you
and tells you what to do.
- A consultant listens to you
and gives you advice of what to do.
I like that. Yes?
- [Man] Coaching is like more of mentoring.
- Okay, coaching's more like mentoring.
Okay, and consulting is?
- [Man] It just is, consulting is giving advice on the spot.
- Okay, just giving some advice on the spot.
Okay, interesting, interesting.
Yes?
- [Woman] From my experience,
consulting does the work for you,
and coaching shows you how to do the work.
- Okay, so consulting may be,
in some cases, they do the work.
They do some implementation for you.
Coaching's, just, hey, here's what you do.
- [Woman] Yeah.
- Interesting, possible. Yes?
Andre?
- [Andre] As I understand it, consulting is,
answers very specific questions,
whereas coaching is more about carrying out strategies.
- Okay, so consulting is helping you
solve very specific problems,
coaching is more just strategy, like bigger picture?
- [Andre] Yeah.
- Okay, did you see how those answers were very different?
Right?
That's the first fucking problem.
People don't even know, are you a coach or a consultant?
I don't know.
Little bit of both.
(dramatic music)
They don't even know the difference.
And that's a problem,
because as you go into the marketplace,
when you are trying to tickle you expertise,
people get confused.
You have to go into the marketplace knowing.
Most people actually don't know.
Look, we're entrepreneurs.
Most people actually don't know
what exactly a coach is supposed to do.
They have a rough idea,
but they're actually not very clear.
Okay now, so let me define it for you.
Would that be helpful?
Hello?
- [Audience] Yes.
- So, definition of a consultant
is the best definition I've ever heard of.
(laughter)
I thought that was pretty funny.
That was pretty funny.
Someone who knows 101 sex positions
but can't get a date on a Friday night.
So, sometimes a consultant, they know a lot of answers,
they know a lot of things,
but sometimes they can't actually solve the basic problems
for the clients or for their own, okay.
So let's talk about what's consulting.
Okay, is paid to implement or advise
in this particular area.
Okay, so the relationship quality.
I'm going to get into that.
So, give me some examples of different types of consultants.
Management consultant, yes
Give me some more.
Technology consultant, yes.
Sales consultant, yes.
Matchmaking consultant, yes.
So relationship consultant even, marriage consultant, yes.
Tax consultant, yes.
They have specific knowledge about certain tax code.
Law also consultant, yes.
So, different types of consultant.
Usually one area of expertise.
Sometimes in close implementation.
So that's consulting.
So what is coaching?
Coaching is a little bit different.
Coaching has become, now, more popular
in the last ten years, I would say.
Now, usually when I say a coach,
people think of like a basketball coach,
a football coach, a fitness coach.
Where you have a goal,
and they kind of work alongside with you
and motivate you and guide you
and maybe give you some tips on how to get there.
Okay, so that's a coach.
How many have ever had a personal trainer before?
Have worked with some kind of personal trainer?
You notice sometimes, when you go to work out yourself,
you do a couple reps, you're like,
oh, fuck this.
This is hard, right?
(laughter)
Let's just get some French fries, right?
But with a personal trainer that you're paying,
even though you feel like you want to do like 20 minutes,
but you paid for an hour, and the trainer's pushing,
come on!
One more rep!
You can do this!
Ah man, I can't do this.
Yes! You can do this!
You can do this!
Right? That's what a coach does.
It pushes you to greater heights.
It pushes you when you think this is how much I can do,
they can push you to do some more.
How many find that to be helpful sometimes, right?
Yeah, so that's why I think
everyone should get some kind of a coach
in some way, in some area of life that you want to improve.
The problem is, I notice that in the coaching business,
the coaching movement,
a lot of people who claim to be coaches,
they are actually very short on experience.
That all the qualifications they have as coach
is they've taken some kind of a course.
They've gone through some kind of a training,
and now they get certified,
oh, I'm a fucking coach.
But they're actually short on experience.
And that kind of coach, there's a problem.
That's what sometimes gives coaching a bad name.
In the marketplace, sometimes the clients,
the prospects, they cannot tell the difference.
Oh, you seem like a marketing consultant,
and she seems to be a marketing consultant,
and he seems like a marketing consultant,
but I can't tell the difference.
Which one is good and which one is not good?
And sometimes that's what gives the coaching business
a bad name.
And they don't necessarily have the expertise or self-esteem
to guide others to their destiny.
If you think about the whole coaching consulting business,
look at the industry in general,
I would say generally speaking,
and I'm just generalizing this,
most of them the quality is pretty bad.
Pretty bad.
'Cause think of it as society,
there are very few people who are excellent.
Just like any business.
Especially when it comes to coaching consulting.
So, what have you learned from my talk,
and how does it apply to you,
and how do you take direct action?
Comment below and let me know.
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