[MUSIC PLAYING]
TIMOTHY JORDAN: All right, now, it's time
to learn about all the new, cool stuff with Google Play Console.
And I'm here with Matt to tell us all about it.
MATT: Hey everybody.
We're super excited to be here.
I/O is a big moment for us with the Play Console
because we're all about developers.
As you probably know, the Play Console
is what developers use to publish their apps to Android
devices through the Play Store.
And what we've seen is over the years
we've gone from a Play Console, which was simply
about getting an app from A to B,
from the developer to the end consumer's phone.
Now, it's so much more.
There's really a hugely diverse set
of tools that enable developers to be
more successful with their app.
And what we've found is that the user base
has diversified as well.
In addition to our core audience of Android developers,
we have product managers, marketing managers.
Many other users wearing different hats
in the organization are starting to use the tool.
At I/O this year, we're announcing
a whole new set of features, as well as
updates to some of our popular existing features.
In some cases, these features are helping apps
to be higher quality.
And so, we're launching Android Vitals,
which is a whole new set of reporting about bad experiences
on the Android device.
So these are a user experience where your app may be crashing,
or your app may be rendering in a slow way
or you may have excessive wake ups, stuck wake locks that
are causing excessive drainage on batteries.
So we're going to start revealing
that reporting to developers that can help them to debug,
understand more about optimizing their app for the variety
of devices that are out there.
And that's one of many different new features we're launching.
Another one, actually you can see on the screen
behind me is the device catalog.
So Android's diverse ecosystem has been a tremendous strength
and source of the scale of the two billion Android
devices that are out there now.
But that diverse ecosystem can also
be hard to navigate and understand for developers
until now because the device catalog is a much easier way
to browse the more than 1,000 different Android
certified devices.
You can search and explore these devices by spec like ram,
like system on chip, and you can then see reporting information
about the number of installs your app has
on that particular device or on that group of devices,
how much revenue you're getting, how your ratings compare,
which can really help you to understand whether any
of the bad behaviors, any of these problems
that users may be having with your app are concentrated
in a particular area, which can be
critical to optimizing and making
your app super high quality.
So we're finding-- even just in the initial testing, which
we've now completed, this feature is rolling out
to all developers-- we found out early testers have really
embraced these tools.
It's really helping them to be much more
surgical in the way they think about targeting their app
and making it a great experience for the end user.
In addition to the features that help developers to build higher
quality apps, we've also got a number
of features which help to mitigate risk
during the release process.
And so, when you're releasing a new version of your app,
you may have an install base of millions, potentially
hundreds of millions of users.
If you're pushing out a new version of your app,
it can otherwise be a worrying time.
You don't want to know that bugs are causing uninstalls.
You don't want to know that information late.
So we have a new release dashboard
with very low latency reporting that
helps you to have visibility of these metrics on the hour,
every hour as it's starting to roll out,
to a potentially global audience of hundreds
of millions of devices.
And so, this can help you to manage your release
with a lot more confidence.
A third area where we are launching new features right
here at I/O is in the business area.
And so, developers, in addition to building
amazing experiences, they want to make money.
They want to grow their business.
We have a lot of new reporting including
for app developers that have a subscription-based model.
You can look at subscription by tenure,
look at cohorts from when they've started,
when they've installed the app, and how that
lifecycle trends over time.
You can help to see how different inflection points are
contributing to subscription renewals or people
leaving a subscription.
So it can really help you to manage your subscription
business.
And then, in general, we have a lot
of statistics that are available through the Play Console.
In the past, they weren't always easily navigable.
We have a new configurable statistics page.
And with that page, developers are
much more easily able to slice and dice these metrics,
much more easily able to create custom configurations,
to compare different time periods against each other,
to compare one metric against another,
and to introduce benchmarks of whole classes of apps
so they can see how some of their reporting
compares to peers who make similar apps.
And so we think that features like this
will really help developers to manage their apps as a business
as well.
TIMOTHY JORDAN: Wow.
That was a lot of stuff.
Thank you so much, Matt.
MATT: Thank you.