What's up brand builders Stephen Houraghanhere at BrandMasterAcademy.com and in this video
you're going to learn how to create a lifestyle brand with this five-step strategy
so you can appeal to your audience's deepest desires for something better
and provide a convenient way for them to achieve it
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the logo using strategy psychology and creative thinking and you're in the right place hit that
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now i recently created a video on what lifestyle branding is if you haven't seen that i'll leave a
link in the description below but essentially the goal of lifestyle branding is to paint a picture
of the desirable lifestyle for a given audience and position the brand's offering as a means to
achieve it now the reason that's so effective is that you're appealing to those deepest desires
for something better something beyond what they already have that perfect lifestyle and then
providing that convenient way for them to achieve it and if it's done right it's done in a seamless
way so that your offer feels convenient to them and in this video i want to dive a little bit
deeper and provide you with a strategy that you can use to create a lifestyle brand for yourself
step number one lead with lifestyle so everything your brand communicates from your copy on your
website your storytelling your visual identity your social media posts the content that you
produce everything that comes from your brand should celebrate this desired lifestyle that
desired lifestyle should be put on a pedestal as the holy grail the more detail you go into the
more tangible the more granular the detail you go into with that desired lifestyle the more tangible
it becomes and this is the key to the strategy leading with that lifestyle you're not thinking
about products at this stage you're not thinking about putting any kind of offers in front of them
you want to embrace that lifestyle and celebrate that lifestyle and the more detail you go into the
more granular you make it the more you bring it to life the more likely your audience is to join
your tribe step number two leverage high quality visuals now this lifestyle that we're talking
about your audience's desired lifestyle this is what they dream about and if you're able to paint
a vivid picture of what that lifestyle looks like then you're more likely to draw them in now when
it comes to visuals we digest visuals as quickly as 13 milliseconds now that's 0.013 seconds
and that ability that we have to be able to store images and to be able to store them to memory
is a real advantage for brands that are able to leverage high quality visuals so think about your
audience's lifestyle what they want within that lifestyle and then bring that to life with high
quality visuals and if you're able to put that in front of them if you're able to leave those images
with them on a day-to-day basis they'll start to associate that lifestyle with your brand step
number three build a tribe of like-minded people now as people as humans we all have this burning
desire to feel like we belong and even better if we feel like we belong to a certain group
of people that believe the same things we believe have the same desires that we have we do feel this
sense of camaraderie with this real sense of belonging so if you're able to create a community
of like-minded people all believing the same thing all facing in the same direction all communicating
with each other then that really doubles down on those feelings of desire and that feeling of this
belief of the lifestyle that they want as being the right thing for them so create that community
of like-minded people where you bring them all together so that they start to engage with each
other and really start to believe that this lifestyle that they have in their mind is
something that they can achieve step number four embed your brand into the way of life
now as i said earlier your priority as a lifestyle brand is to put that lifestyle on a pedestal as
the holy grail so your products and your services and your offering is a secondary consideration
you need to first focus on really creating that lifestyle and bringing that lifestyle
to life and if you do that well enough then you'll be able to embed your products and services you're
offering as a means to get to that lifestyle your offering is a means to an end your offer
is the means and the end is the lifestyle that they want to achieve so really continue to focus
and prioritize that way of life and embed your brand as a means to get there and step number five
be convenient not pushy so as you're prioritizing that desired lifestyle what you're doing is you're
aligning your beliefs with your audience now in anybody's desired lifestyle we don't desire to
feel like we're being sold to by anybody that doesn't fit within anybody's desired lifestyle
having somebody sell to them so any kind of pushy sales tactics along this journey is going to
contradict the lifestyle that you're promoting so it really needs to be done in a convenient
way just putting these offers in front of your audience in a casual way as a means to get to that
desired lifestyle and if it's done well enough it will feel convenient it will feel that your offer
is a convenient way to get to that lifestyle and that offer will be embraced so don't be pushy be
convenient now on a basic human level we all have this desire to be the best version of ourselves
and to have the best lives and that desired lifestyle that we have in our mind now lifestyle
brands that understand this that understand exactly who their audience is and exactly
the type of lifestyle that they want and paint a vivid picture of that lifestyle and their offer as
a supplementary means to get there will not only appeal to their audience deepest desires they will
have that audience join their tribe and buy in to what the brand believes now without a doubt this
lifestyle branding strategy is all about tapping into the emotions of your audience if you want to
understand more about emotional branding and how to apply it within the brands that you build then
this video will help you out until next time brand like a master and i'll see you in the next video
you