English is the only language that connects the world.
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We are the market leader in Japan and we are trying to grow more in overseas market.
The population of Japan is slightly decreasing so for the Japanese
companies to grow we have to compete in overseas market.
The commitment to place employees overseas, that mission has is very, very strong.
To write our HR processes for different countries I need to use my English
Without English we cannot expand outside of Japan.
Creating a new product for the new markets, we localize the flavors and customize the marketing accordingly.
Recently we have introduced a Scoopies brand instant noodle in the Indian market
We visit the local market to understand eating and cooking habits and
there are a lot of spices inside it.
And based on that, we localize the flavors
blended it well and then have created a good strong product.
Most of the conversations have been done in the English language
If we talk about the Vietnam market, the target is a woman and for them we have focused on the health
and natural beauty. That is a reason that we have introduced a non fried noodle
You will find Miss Vietnam talking about how it is healthy and gives a natural beauty.
So in order to compete and succeed you have to be fluent in English.
For younger generations it's a big advantage to learn English because that
would keep them a lot of the opportunities in future.
Higher English proficiency skill is a key to self confidence to interact with the people around the world.
At Nissin we have a very strong commitment to English development.
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