what's up you guys Jason watch up here
and in today's video I want to walk you
through a basic Facebook ad funnel
formula that's gonna be able to allow
you to crush it in your business in 2020
and beyond moving forward okay
now if you guys don't understand this
funnel formula right here this can be a
very quick and easy way to waste a ton
of money on advertising whether you're
advertising on Facebook YouTube Google
doesn't really matter what it is and so
I want to break down three different
types of funnel formulas that you can
use with Facebook Ads
and then based off the numbers I'm going
to show you guys how very easy and clear
it is to see which one is the best and
then I'll actually sketch out that exact
funnel for you to show you how to make
it work for you in your business now the
cool thing is this will work for any
type of business doesn't matter what
business you're in if you're a real
stage and if you have a marketing agency
okay like any type of business this
exact strategy will work for you okay so
first let's just break down some numbers
here let's say it costs you $10 to get a
lead okay and excuse my handwriting on
the best hand right on here let's say it
cost you $10 to get a lead and this is
on Facebook okay so if you're gonna go
and get a hundred leads just make the
numbers really easy and $10 per lady
that's like a pretty pretty common
number like you obviously you get some
lower cost for leads but some higher
costs please in Summit industries really
kind of depends so $10 felitti times 100
leads that is gonna equal to $1,000
right in your advertising costs right
well let's just take a look at three
different types of funnels let's say a
low ticket let's say a mid ticket and
then a high ticket funnel okay so let's
say a mid ticket let's say or let's say
a low ticket let's start out with that
one let's say that maybe you have a
forty seven dollar front end offer which
I have a funnel very similar to this and
then you've got a $24 out then come on
click up so then you've got some back
end funnels or back into offers all that
stuff but let's say your average cart
value is around a hundred dollars okay
so basically at the end of the day if
someone buys you're making a hundred
bucks for every single sale that you
make
well very typical typical in online
marketing and advertising all that
you're gonna see about a two to three
percent conversion rate on the leads
that you generate and this is at a
massive scale right going through and
just kind of like marketing via sales
videos and Facebook ads and email
marketing all that stuff so out of the
100 you're gonna get about two to three
sales okay so let's just say even on a
high end
let's just say we get three sales so if
we get three sales we made back three
hundred dollars right you look at that
and that is a huge loss like even if we
went through and we made like a ten
percent conversion rate on that low
ticket item the ten percent which like
nobody can even do that even the best
copywriters out there even to a warm
market like people already know who you
are they already like you they already
trust you that's still extremely
difficult to do you have to get 10
percent just to break even
okay cuz 10 percent would be 10 sales at
$100 and that would get you your
thousand dollars right so you can
already tell that that's just like not
the best model right here you don't
really want to go with low ticket where
I like to use low ticket is on a follow
up funnel after I've already generated
the leads can even at that right now in
my business to be completely honest I'm
even questioning any type of low ticket
item because people that buy low ticket
products are just usually tire kickers
I'm not super interested and even at
that even if they are interested they're
not really going to give any specific
attention to a 50 to 100 dollar training
because anyone can throw around 50 to
100 dollars like whether you have money
or you don't have money you just don't
value it right so because you don't
value the information you don't value
the training you're not typically gonna
do anything with it okay now let's go
through and take a look at the second
model so this is the low ticket remodel
right there let's go to the middle kind
of like middle end ticket so like let's
say that it's we're selling a thousand
dollar product okay now assuming normal
conversion rates you've got it two to
three percent okay so so we've got still
a two to three percent conversion rate
we're still generating leads for $10
just all things remain the same we
generate a hundred leads it costs us
$1,000 to get that so out of the hundred
we're getting where we have two to three
two to three percent conversion rates so
we got two to three sales times by we're
selling now $1,000 ticket item okay so
now that's gonna be let's just say we'll
just say 2,000 bucks
okay would you look at that and that's
like that's pretty amazing right bear is
very difficult to get that in the stock
market to go through and put $1,000 into
some type of stock and see your
investment double over time and a lot of
times with these this mid ticket here
okay when you're selling $1,000 or
$2,000 type product a lot of times
you're able to see that return within 7
days if you have everything set up the
right way so to think like oh man you
can double your money almost every 7
days that is pretty amazing but
obviously there's a lot that goes into
it it's not always gonna be a 2 to 3
percent conversion rate there's a lot of
other factors that go into all this
stuff especially like law of large
numbers with statistics and the more
like the more you go to scale sometimes
these numbers dip a little bit okay but
overall that looks like a pretty good
business model right especially if you
can get those numbers up to a three
percent conversion rate it definitely
beats out this low ticket okay well now
let's go and explore the higher ticket
okay the higher ticket funnel and let's
just say that but let's just say because
like we're in the mindset of man high
ticket man there's so many fewer people
that actually have a lot of money right
that let's kind of probably like the
initial mindset of most people so 7 2 to
3 percent conversion let's say we're
just gonna get a 1 to 2% conversion here
because people like yeah man there's not
very many people that have big type of
money right so we look at this we're
only gonna get one to two sales and
let's say that a high ticket usually
high ticket for me I say is like
anything above $5,000 because anything
above like $5,000
you have to get on a phone call to
actually sell that person it's pretty
much impossible to get somebody to buy
something that's really $3,000 or more
to get them to buy something without
actually talking to a human being
because it's a little bit more of an
investment right so let's just say this
ticket item is just $5,000 which you can
go even a lot higher than that and we've
gone down and we dip down our conversion
rates and let's just say or at the one
we don't even get to sales we're not
even at the two percent mark we're at
one percent times by the five thousand
and obviously that's pretty easy math
right there we just made five thousand
dollars in revenue
obviously subtracting that one thousand
dollars but then we made a profit of
four thousand dollars okay so right here
we basically got crushed even on a three
percent conversion rate
we got crushed with their advertising we
lost seven hundred dollars which view
that at scale you're I mean you're
you're dead so quickly on that on this
one we just said okay we got an average
like two percent conversion rate nothing
amazing and we doubled our money that's
pretty good right and then this one we
even said we've got to crap your
conversion rate because we're in the
mindset that not everyone has a lot of
money which is actually not true a lot
of times when you get on the phone call
with people you can actually have higher
conversions because you're able to
address and meet their needs
individually and see what they really
need help with and what the real pain
points are and how you can actually
really service them to the best of your
ability and look at this we five times
our money okay with the profit of four
thousand dollars where this one right
here
we had a profit of $1,000 which is great
but this one is four thousand dollars
okay now do you guys want to see what
this high ticket funnel actually looks
like exact structure okay now obviously
this is not a live video so I'm just
gonna assume you guys said yes and if
you guys did then you're gonna keep
watching here
well let's just go through let me just
draw this out here so what we're gonna
do is we're gonna have some type of app
so let's just say this is a Facebook ad
okay because we talked about this videos
titled Facebook ads funnel formula so
we've got this Facebook ad and we've
done some awesome market research on
what our target audience wants our
target or our interests that we're
targeting everything and then what we're
gonna do is we're gonna send them to a
simple opt-in page right go through and
say hey we're gonna help you accomplish
X right and then after this we're gonna
get their name their phone number their
email address we're gonna send them to
what we call a that's basically a sales
video right so we're gonna have a sales
video right here in this sales video it
can be as short as like 10 to 15 minutes
or it can be long as 45 to 60 minutes or
anywhere in between maybe 20 to 30
minute video okay so we'll just put like
right here we'll say a 20 to 30 minute
video now at towards the end of this
video we are not selling them anything
we're not selling them a 5,000 10,000
dollar product all we're doing in this
video is basically addressing their
pains your target customers their pains
and say like look like and this is where
you got to really understand your
customer what they're actually
struggling with and where they want to
get to and basically show the bridge
that like hey I can actually help you
get here because I've helped this person
this person this person this person all
these people achieve what you're wanting
to achieve and then about you know eight
to ten minutes into the video you're
gonna have this little button that's
delayed it's gonna pop up and it's gonna
say schedule a phone call with me okay
or with somebody on your team add
opinion if you have sales reps and all
that stuff
okay and then this is gonna click out
and you're gonna take them to an
appointment scheduling calendar okay
where it's gonna be like hey choose the
best date and time that you can go
through and actually set up a phone call
with me
so I can see if we're a good fit and
actually like help you with your
business okay and then also in addition
to this you can
also have some type of application which
is a great idea to do because before you
get on the phone call and sometimes I
like to squeeze the application in right
here because before I even allow people
to book phone call I usually like to get
to know where they're at in their
business if they're even going to be a
potential good fit for working with me
and what I'm doing okay and so you can
have that either right here before they
point misgives lling page or the
appointment scheduling page and the
application on the same page then after
this you're basically saying you know
Thanks so thank you we'll just put T
wide so so they thank you and we look
forward to going through and getting on
a phone call with you make sure you book
the time the day and all this other good
stuff then obviously you want to get
have like text message reminders right
here and other email reminders so they
actually show up live to the call but
then you've got this is like the high
ticket funnel right and this is like so
many of the big time gurus talk about
this and the reason why they talk about
this and so many of them talk about this
is because this is the exact strategy
really guys the other day I'd say
there's only like three to four real
sales funnels that really work
consistently over and over and over and
over again that give you a repeatable
scalable sales process for your business
and if you're going like high-ticket
you're selling it like big type of
things real estate agent a marketing
agency this is really the core of your
funnel if you want to go see those
massive margins like I showed you guys
just a second ago this is where you're
gonna see all of those massive margins
and obviously you can't really scale
this up as much because if you're taking
one-on-one phone calls you only have so
much time but you also gotta think it
only takes 10 sales selling a ten
thousand dollar product to make a
hundred grand a month whereas you're
selling a thousand dollar product it
takes a hundred sales to make a hundred
grand a month okay so your risk versus
reward it's a little bit better with
this higher ticket funnel so anyway
hopefully the strategy helped out you
guys have any questions on this drop
comment down below more than happy to
help answer any questions you guys might
have also if you don't mind giving this
video a thumbs up if you found
valuable to what you're doing in your
business I greatly appreciate that with
that said I will see you in the next
video