- In my previous video on how to be
a Kindle Publishing keywords ninja,
(spring springing)
I showed you how to find
the best keywords for your books.
However, I didn't tell you what to do
with that long list of choices.
After all, you can't possibly use all of them, can you?
Well...
You actually can use all the keywords for Kindle Publishing
and in your other publications too.
Don't know how?
Then tune in for the continuation
of my keyword research tutorial.
Welcome to Self-Publishing with Dale,
and if you want to master DIY publishing, then subscribe
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Are you having a tough time with getting
the right keywords for your book?
Do you think keyword research is hard?
Or are you like me, in that you find
researching keywords for Kindle Publishing fun?
Drop your thoughts in the comments.
After my past video, I talked about
compiling a list of keywords, but what exactly
are you supposed to do with them?
Previously, self-publishers would slip their list
of keywords into a section at the bottom
of their description and label them tags.
The theory was that inserting numerous keywords
into a book description increased discoverability
through the Amazon search engine.
However, we can all agree it looks messier
than a spammy hashtag-covered Instagram post.
I've seen this practice less often these days,
and I believe it's due in large part
to Amazon cracking down on this practice.
That's why we're going to get you going
with the proper keywords placed in the right order
so that you increase the likelihood
of discovery by your ideal audience.
That's where keyword stemming comes into play.
Simply put, keyword stemming involves
taking a basic but popular keyword
and adding a prefix, suffix, or pluralization
to make the keyword into a new, lengthier version.
It's a way to narrow down your audience
while aid in capturing a broader audience.
Let's look at an example.
If I type in workout, Amazon will suggest
workout plans, workout motivation,
workout routine book, workout books,
workout cookbook, workout plans for women,
workout routines, workout guide,
and workout books for 50 plus women.
The first thing I'm going to do
is remove anything I feel irrelevant to my book.
So let's get rid of motivation, cookbook, and let's assume
my book is not based around the 50 and over crowd.
We can also narrow the list further
based on repeated keyword use.
So in this instance, workout plans
and workout plans for women is redundant.
In the event my book was not a workout plan
for women, then I discard that keyword.
So we're left with
workout routine book, workout books,
workout plans for women, workout routines, workout guide.
If you refer back to my video
on the top banned Amazon keywords,
(spring springing)
you'll see that Amazon strongly discourages
words like book or books.
However, I haven't heard of Amazon giving
any pushback for using those words.
For the sake of this demonstration,
we're going to kill those keyword suggestions.
Hopefully you're beginning to see how to find
and optimize Amazon keywords for books by now.
Now we're left with workout plans for women,
workout routines, and workout guide.
Let's put this together in a logical sequence
to search-engine optimize it for Amazon.
Workout plans and routines guide for women.
The and might be unessential, but you get the idea.
What we're doing is letting Amazon know
that we want people who are searching
for workout plans for women, workout routines,
and workout guide to find our book,
since we are the best fit.
We could continue to fill the keyword slot
with the best keywords for Kindle
since we are allowed up to seven keywords slots
with a 50-character limit per slot.
Remember, for CreateSpace, you can only have
five keyword slots with 25 characters per slot.
So be selective about how you
keyword-stem your choices for CreateSpace.
Hey, if you want a better idea
about how to find and optimize Amazon keywords
for books or keyword stemming,
make sure to catch my livestreams every Thursday
at 6 p.m. Eastern Standard Time starting September 7th.
That's it for today.
If you enjoyed today's content,
then share it with at least one other person
who's into DIY publishing too.
Till later, this has been Self-Publishing with Dale,
and I'll see you guys soon.