validate your idea where you're like I can help you with courses and then you know someone that
is like maybe not so expensive and not to us that because there's no margin but there could be other
great freelancers out there I will have a mini little agency already
that does this if you could find someone like that all you do is outsource to them the whole thing
hey guys welcome back to my channel now in today's video i'm going to share with you the
different ways you can outsource so there are different outsourcing models that you can use
to grow your online business now for example outsourcing angel my business model is
recruitment so we match the va with the client but that's not the only way you can run your
business at home having an outsourced team so in this episode you're going to see a little snippet
of me providing direct mentoring advice to a mentoring client of mine named stacy in this
mentoring session she was asking me how she can grow her va business which is solely relying on
her to now building a business that doesn't just rely on her now she's gonna wanting to have an
outsourced team so there are different ways you can leverage outsourcing yeah check it out here
i'll explain to you my outsourcing angel model first outsourcing angel model how i can scale is
that i'm actually just matching the particular person to the the client right so if a client
comes in and go okay i need to do this is this and i'm matching now this is a quite a difficult
model because it's really like recruiting and managing team it's just almost like i have now 70
vas or something that we match directly yeah it's more difficult now the next model is where what
you're doing is that this is what i started with by the way 10 years ago i had a marketing agency
i didn't call myself a va because i saw myself as a marketing agency and i was a project manager but
technically i am like you that i work with the client now the difference and why i was able to
immediately the first year was already over 100k or 200k a year is because i outsource to countries
that are cheaper than american so what you need to do is you need to step back from doing the actual
work and having someone else to do those work but you are the client service you are the ones
what's your problem know whereas i can eat it and that's what people like like so at the time
i was charging people australian dollar-wise it's like 45 an hour for all the work what they love
is that i can handle website work i can handle logo i can have like everything
but it wasn't me doing it i had people who were ten dollars an hour fifteen dollars an hour and
i was able to make money the difference so why did they like the 45 because i was a marketing agency
and marketing agencies in australia charges a hundred dollars 200 an hour because they are
usually local based agencies hiring local people and their price point is just a lot higher now
all of a sudden they're like liking my model because i'm kind of paying like a local start like
full-time staff a general staff member who happens to even do website development which normally
the rate is very high in australia but it's because there is 20 30 an hour that i'm making
from leveraging outsourcing overseas so you're gonna need to think about
having these people to do it so that is one model let me go i'll keep going with the model first
right so okay this camera model is simple for you because you're already doing it you just need to
now go how do i stop doing it and having someone else do it and of course you'll still project
manage or check the work a little bit but you can definitely start to scale to the point that those
va's you know i still call them va's would start to directly deal with the client on your behalf
because when they become so good why should you be the middle man just going there you
just like meet my dad and she'll handle it for you right and do the work and you can have different
va's doing different things designers you can different and you know what they're even better
than you because they specialize in the different things exactly and not you doing everything
now the next model that you can look at is because this is where i gave an aha moment
for someone a year ago she had all these different services and things and i said like what are you
good at like what is one of the servers that you really like that transforms people that people go
yeah like it's and it's not something that they can get anywhere so she looked at her and she said
one of the the servers is podcast outreach so like we would i would be able to get them on
podcasts you know like we would create the script and reach reach out to podcasters
to get these business owners onto people's podcast and i'm like that could be a niche
like what you do right now is a little bit almost like a bit here be there with it but it's not a
full journey it's not like ada zed that transform people something so i'll give you an example right
now i launch a new business because i have free time from my current business and what it does is
it helps people to generate leads on youtube right now what how did i come up with this
idea because i did it for myself i was able to create my own youtube channel generate interest
in generate leads i'm like okay well i can do that for people how does that work well this is
where you don't have to have everything you don't you just need to know what do people need right
out of all the things on youtube i don't really like the strategy bit and the seo
and the keyword research all these things i do it but i don't love it right now i don't want
to keep doing it for people it's almost like okay what is the ingredients that need to go
into this service right this youtube marketing service and so i realized i need someone that
is good at keyword research strategies and things and love it i need video editors that
are going to edit i need a graphic designer that is going to create thumbnails and stuff
okay so then what did i do i just found those people and i bundled up into a service so the
service becomes a i just sold one for two 2 500 a month for four videos imagine a client they
are like i want to get on youtube you're like i can do everything for you you don't have to touch
anything we'll come up with the topics and keyword research for you we'll design your thumbnail i'll
even facilitate the interview so that you just feel like you're just answering questions and i
i will work with the editor to edit for you and everything a to z done for you and you don't have
to touch anything right you guys loved it and so the va the reason why they would pay two and a
half grand a month is that it's completely done for you don't forget so much but how i can do
it do it is i needed the strategies i needed the the graphic designer i needed the video editors
to so the video editor that's usually the main cost and if you don't use an overseas person
you'll be very expensive because overseas people are like 50 100 but when clients work directly
with it there's a lot of time involved in it they would be like have to tell them what to do
check the work there's just so much things right whereas coming into your service needs to be like
so easy for them it's almost like i just turn up and then you just make me look good and have
video videos right right great so i just wanted to share that this service itself now i'm growing it
it's not all me it's it's all it's about bundling this is what i love about outsourcing or in the
va world remote world is that it's really about bundling the things that are necessary to make
something that the clients can't get elsewhere or they're going to get the result and then you'll
be able to charge what you need to charge for it that makes sense absolutely absolutely yeah
one way to discover this also is you mentioned that you've worked with certain type of niche
so far coaches was that yes so i'm working with coaches and um primarily instructional designers
so these are people who create courses um and from that i do like i know for myself
i can edit the videos like i can do all the best i can do all that yeah i can so like i would love to
in my mind i would really love to have my company work with course creators and kind of like what
you said kind of take them from a to z and it's just like i have to learn you know think epic and
kajabi because i'm i'm only in certain you know i only do certain things for each client within
each platform so i would love to have that be like my done service that's what i'm thinking and that
is a service and people like myself would pay for that because i am completely new to thinkific and
i'm not going to be doing much courses because it's just not my business model but i know people
who are selling services or establish and yet now they want to get into courses and they would want
something like what you could put together that is done for you so this and if you like this and your
you know you pretty much understand the whole process but you just don't have all the time
and expertise in certain things but one thing you do need to kind of understand is yeah like
like with youtube because i've done it myself i know what it takes to do it there's just some
parts i don't like that's all so as long as you know everything and you understand how
it works that's perfect now to start with if you actually know how to strategize and kind
of like come up with a questionnaire because another service that i came up with in the past
was an animation business right and so i would think about okay how do i actually get people
started you would need a questionnaire you know like i would get people to fill out you know why
they want their video for what photo you know and you you kind of map it out and then you
take people to each step of the way so it's really about you going how do i so you just got to map it
out so that they have exactly what they need to get the whole work done and that's what they pay
for someone like you who would be thinking for them okay why are you doing this course who does
this course serve you know how will this course solve your problem how does this integrate with
your business what are the competitors out there what if you include that right what if what if in
your strategy as part of your service is like this audit and strategy session right and this strategy
session is like i'm gonna deep dive into the best course that you could do the competitors that are
out there how you can differentiate your course from others you've learned some courses as well
right i've learned courses and a lot of what i'm doing is also like the community building of it
so i don't know if that's called like customer support or online community like i'm not sure the
terminology for it but it's basically managing the the students who are in the courses as well
um and that's the part it's like i don't know if i were to get other va's if they would be able to
help me with that part or if that's something just like for myself or if i were to hire like
a project manager who can help me with that because i do like three of my clients they all
have that aspect of their their company so it's just like that's another thing i can add in but
i'm not sure but as you can see you can once you decide on this kind of niche it's already going
to free you up to all this time randomly trying to solve this problem that problem for everything
so you can really focus on doing this so well that no one else can compete with because you
thought through everything right now there's so many ways to work with the contractors too so with
my youtube service the strategy part i actually just literally pay another person like someone
else who owns her own business she's a youtube consultant who normally charges people x amount
to do it anyway i'm actually just paying her to do her part as an as a cost right let's say she says
cost me it costs two thousand dollars to do it i'm like sure well because i'm bundling in a
three-month program i just end up splitting so i add in her two grand i add in all these different
costs and then i and then i add my margin and then you end up having your monthly fee right
right it's there's no employee costs or i'm not like kind of paying per hour i'm actually
needing a particular thing done so which it makes it easy because you kind of this is
where outsourcing becomes so easy is that if you really wanted to you could almost find someone who
does courses like course creation when you're new to this i would even be able to validate your your
idea where you're like i can help you with courses and then you've already you know someone that is
like maybe not so expensive and not not too a stab because there's no margin about there there could
be other great freelancers out there or that will have a mini little agency already that
does this if you could find someone like that all you do is outsource to them the whole thing
right yeah i haven't even thought about that you can handle them you're like what can you do
and then now you just outsource the whole thing and then you you do it and this gives
you time to think how can i start taking certain things in-house my new business
for the youtube is quite new and so i'm still pivoting right so the first client i basically
just paid her her fee to do the strategy included in my servers and then i have video editors which
i used to do project based like 50 or 100 a video but now because i've i've got such a
ongoing video work and all that i've decided to to now hire them in-house and so i have
full control of them and the reason why also i want them to be able to do extra things outside
of the video editing so there's some people in the team members that i started training them to do
liaising with the client and project managing but if you just outsource particular video costs
or something then that's all they do they go they get a video done you pay them that right
i mean this is when you start to think okay well if i was to hire you more ongoing
apart from doing videos i'd like you to do a bit more blah blah right so right now i've got her as
a strategist i've got a designer that i pay just hourly rate whenever i need those templates the
thumbnail and then i've got the video editors it all comes together right and i right now am the
one still lazing with the client discovery call and strategy and then facilitating the actual
interview but of course eventually i'll step back and go i might find some podcasters who
are used to talking to people and love talking to people and go hey you know i'm happy to
pay you a outsourced um interviewer right you normally podcast interview for free to people what
if i pay you 50 bucks to spend 30 minutes with a client and just ask questions right right yeah
yes now back to what my point was around do you start to kind of try to outsource as much
as you can to this one person so example after the first month doing the strategy
faye who is my strategist she's she's building her own team she says lynn for the next one if
you like i can get my team to also write the description do this do this for the client
and i said sure how much is it and she gave me like this cheap price or something i'm like
you know what next time i'll probably just outsource it to you so right so instead of now
having to like find someone else to do it or or liaise with that i'm like if you find a contractor
or an agency that can just almost do as much as they can for you and yet you can make money out
of it right why not right the moment you take some components for yourself then it's just a bit more
messier and more things for you too yeah well thank you so much for watching guys if you
enjoyed this episode let me know in the comments and if you have any questions i'd love to hear
from you so i can make more great content for you other than that if you want more content on
how you can grow your business achieve time freedom then check out my next video here
you