I'm so happy that you are with us today.
As you all know, it has been a
challenging year for Samsung.
Today we are proud to mark the beginning of a new era of smartphone design.
An era without edges or limits.
I give you the Galaxy S8 and S8 plus.
Thank you, DJ!
The Galaxy S8 will fundamentally change how you use your phone.
By giving you more screen in a completely new form factor.
The infinity display has an incredible end-to-end screen
that spills over the phone's sides.
Forming a completely smooth continuous surface.
The entire front of the phone is pure pristine glass
which flows seamlessly into the aluminum shell.
We took a 5.8-inch piece of glass,
6.2 inches for the Galaxy S8 Plus.
And rounded the corners and curved the edges.
Even with more screen the phone feels
small and comfortable in your hand, but
with curved edges we realized that we
could increase the size of the display
without sacrificing that comfortable grip.
We reorganized the phone's interior.
That way we can stretch the usable
surface of the phone over basically the
entire front of the device.
In fact, the Galaxy S8 is the first mobile device to
earn a mobile HDR Premium Certification
from the UHD Alliance.
We've teamed up with Amazon Prime video,
and others, to bring you HDR content to mobile.
So you can stream movies
and shows, like Amazon's award-winning
original series in its original crisp
realistic colors right from your phone.
And with the Galaxy S8, there's also a
new clear view standing color.
Some of you might be wondering, "What happened to the home button?"
Well it's still there but
to give you more screen, we moved the home button
beneath the infinity display.
And with a combination of hardware and
software, we made sure it responds to
pressure, just like a physical button would.
The Galaxy S8 brings together
design, technology, and user experience in
a device that looks and feels like none other.
And you can make it your own by
choosing from one of five stunning colors.
And when we introduced the
award-winning Galaxy S7 camera, we raised
the bar for taking photos in low-light
with the first ever dual pixel sensor on
a mobile device.
We've taken that same
revolutionary technology and
incorporated it into the Galaxy S8.
I mean haven't you ever wished that you
could take like multiple photos of the
same moment and then combine the
best attributes of those photos to
create the perfect shot?
Well that's what multi-frame image processing does.
It uses multiple images to reduce noise and
boost brightness — when you need it most.
We take millions of selfies every day.
That's why we made our front-facing
camera even better. It now has
an 8-megapixel sensor and autofocus that
detects your face.
So, we became one of
the first manufacturers to make our
devices water and dust resistant.
Fast forward to today and you can use your
Galaxy S8 inside and outside in real
life environments without worrying that
a rain storm will ruin your day or your phone.
That's why we created a new 10nm
smartphone processor for the Galaxy S8.
That means that 10,000 of our
transistors can fit on the width of a human hair.
The result is a mobile processor
that's faster and more powerful than any
other we've ever made.
Ushering a new standard for the smartphone.
Of course, when you do need a recharge, we've
always believed it should be easy and
convenient, of course. I mean we pioneered
fast and wireless charging. Our newest
wireless charging pad gives you more
options — letting you lay your phone flat
or prop it up so you can see the screen.
We put the Galaxy S8 through our
toughest safety testing process ever.
With an 8 point battery safety check
that goes beyond the industry standard
because quality and safety is and
remains our top priority.
So at Samsung we saw an opportunity to make users lives
safer and easier through biometric authentication.
Now instead of typing a password
you are the password.
One of the most exciting examples of this is
the iris scanner — which maps your iris and
creates a unique digital signature,
an eye print instead of a fingerprint.
Sometimes you just really want to get into your
phone really quickly, so we perfected
a form of biometrics that lets you do
exactly that. It's called face recognition .
You just hold your S8 in
front of your face and it will pull up
your home screen instantly.
You can still use the fingerprint scanner.
But we've moved that to the back of the phone to make
space for all that extra screen.
But the S8 also lets you take charge of your
actual life or your well-being.
With Samsung Health, we've partnered with
leading online providers, like American Well
in the U.S., to bring you our new
Ask an Expert feature. You can connect
with a doctor online within minutes at a
time that works for you.
We are thrilled to announce the Galaxy S8 will be
available starting April 21st.
Every Galaxy S8 will come with a pair of
top-of-the-line earbuds from AKG also
to be sold separately for $99.
I could not be more excited to
share with you an innovation that will
completely change the way you use your mobile phone.
Meet Bixby!
It's a new intelligent interface that
reimagines the mobile user experience.
Bixby understands context. It knows
what's happening on your screen.
All I have to do is open up Maps,
press the convenient Bixby button on the
side of the phone and say,
"Capture this and send to Cindy."
Bixby understands when I say, "Capture this."
That's context awareness.
Now let's say I have multiple
Cindys in my phone. Bixby is smart
enough to know when it needs more
information and it will let me choose
which one I mean.
Beyond voice, Bixby's intelligence
is embedded deep into the camera.
And thanks to our partners,
you can search for images,
learn about landmarks, shop online,
and even translate languages
If you see something
you want to buy, just point the camera at
it and Bixby will find it from one of our partners.
But Bixby also learns and
adapts to your routine to anticipate
what you need. When you swipe to the
right on the home screen, Bixby takes you
to a contextual personalized page that
shows you the information you use from
the apps you use in one convenient place.
Bixby will support native apps
and third-party apps, like Google Play Music.
So with the Galaxy S8, we're fulfilling
the original promise of IoT.
Giving you access to Samsung and smart
things devices through a single ap.
It's called Samsung Connect, but the real power
of the app is that you can monitor and
control your devices from miles away.
Now even with all of these smart connected
devices, sometimes even basic
connectivity can be a problem and that's
why we're introducing Samsung Connect Home.
It's a premium router and IoT hub in one.
And it lets you control Samsung
and smart things appliances to enhance
your IoT options.
Introducing the all new Gear 360.
It's more portable, with an
enhanced grip that fits comfortably in your hand.
It shoots in brilliant 4k.
And now you can live broadcast your
experiences in real time on Facebook,
Youtube, or Samsung VR.
We've got a special surprise for everyone here
in the audience today.
Instead of just showing you the new Gear 360,
we want you to be the very first people to
try it out for yourselves.
What do you think about that?
That was pretty cool, right?
We created Samsung Dex.
It's a new productivity tool
that lets you power a desktop
experience right from your phone.
Accessing Samsung Dex is super simple.
It's literally plug and play.
Well for my busy work life, more like plug and work.
He's got multiple windows open,
side by side, and all his essential smartphone
apps like Messages, Calendar and Email.
We're also working with Microsoft and
other partners to optimize many more
apps for Samsung Dex.
We've also customized the interface to run
Android OS and a desktop experience.
Today, the Galaxy S8 and the S8 Plus offer a gateway
for new mobile life where the power of
innovation, imagination, and inspiration
will carry us beyond all the barriers
and into a world of unlimited possibilities.