hi guys and welcome to today's video! we are in week four of our wedding workflow
series I can't believe we're already here we have already talked about
booking clients. we've talked about prepping them for their engagement
session and for their wedding day and how to successfully backup your images.
this week I want to talk to you guys about album design and print fulfillment
so where does that fit into my workflow how do I go ahead and get the approval
for these albums and move the needle on a project like an album with my clients
before we go ahead and dive in I want to remind you guys if you haven't already
grabbed the guide it's down below it's going to be the wedding workflow guide
and it has everything that we've talked about and more so I'm going to talk to
you even more in depth about how I design my slides and things like that
that we may not have time to get into today so be sure to grab that so you can
follow along absolutely love albums I think having an album is just a
beautiful keepsake of a couple's wedding day it's very truly their first heirloom
so I try to educate my clients that to think beyond Instagram and Facebook and
social media sharing and think about physical prints and physical products
and what that will mean to their children and their family to be passed
on so I really really value album design and for that reason I provide fine art
products and I like to be able to design those and customize those for my clients
at this point in the process we have just delivered their files so I'm going
to prompt them to design their album as soon as they've received their final
gallery so I sent them their gallery and I'm going to follow up and have them
favorite through the gallery by pressing the heart icon 15 to 20 images and this
really allows me lots of creative freedom to know what I can add and what
I can add so that they don't have faces in the creases and things like that
design wise but also so that I can get a little indicator of what they loved
about their wedding pictures and what they would really like to see in their
final design so I asked them to favorite their images I'd go ahead and download
those images and add my own and I make their first draft of the design in a
design software called funding using the funding designer go ahead and export
those designs and I send them to my couple asking them for a purple so you
do have two rounds of edits and they can decide whether or not they want to go
move forward and go prynt with that first design or if
they'd like to tweak some things maybe move an image make it bigger substitute
something things like that once they've approved the design I have them pick an
album cover and material so I have leather and linen in all kinds of
different colors so you decide what color option would look best for their
wedding pictures and then I go ahead and I send it to print so if you want to see
a little more behind the scenes of the layout and the design and really
creating custom storybook albums you can find that in the guide below the second
product offering that I have for my brides and grooms
are print boxes so I find our keepsake boxes and I find our prints so the boxes
can be ordered through me and I also order those prints as well and the other
option that they have is to go through the gallery so when I send them their
final gallery I'd let them know that if they'd like to order some prints maybe
for Grandma or for Christmas presents or for cards that kind of thing they can
easily do that for the gallery and the beauty of that for me is that they are
able to get fine art high quality prints and I don't have to fulfill any of it so
it goes directly through a lab and I don't have to do any of the ordering or
the sizing or going to the UPS store every time I want to ship something so
that's how I deal with print fulfilment that really concludes how I go ahead and
go through each and every touchpoint making sure that each bride and groom
feel taken care of that these albums are completely custom to them and then I
don't end up wasting too much time trying to go back and forth with them
over image selection and things like that so this really streamlines the
process and makes it so that I can deliver something completely unique to
my bride and groom without spending too much time on it next week we are going
to be talking about blogging social media sharing and of course getting
published and where this comes into my workflow with each and every client so
if you're getting value out of this and you don't want to miss out on future
episodes go ahead and hit the subscribe button give me a thumbs up and let me
know what you'd like to hear in the future I'll see you guys next week bye
guys
you