- If you want to do well with digital marketing,
you don't have to reinvent the wheel.
There's a easier approach.
Hey everyone, I'm Neil Patel.
And today I'm going to break down,
how to reverse engineer the strategy,
of the most successful competitors
of yours in digital marketing.
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So let's first start with social media.
For social media, there's Social Blade.
Social Blade is a tool that'll tell you
what's working for your competition
and what's not working for you.
So Social Blade will show you
what's causing your competitors to grow
in social counts, for followers.
And you can actually look at the posts that they publish
or the video content that they post on that day
to see what's working for them.
And you can see your own analytics
to see what days are causing you to get more subscribers
and less subscribers.
That'll show you what's working for you
and what's not working for you.
Then you have, Not Just Analytics.
Not Just Analytics ends up helping you understand
what's working on Instagram from an engagement standpoint.
Instagram is a whole different beast
when it comes to social platforms out there.
It's very different than most of the social networks,
because, you can still get tons of engagement.
LinkedIn is another one
where you can still get tons of engagement.
But you want to see the type of content that's just working.
Not just from posts on wall,
but also for Reels, IGTV, Stories.
You want to know what's working
and you want to post more of that,
and you want to see what's not working for competitors.
So that way, it doesn't mean that
you shouldn't test those piece of content,
but you should be,
you know, you should go with caution
when you're posting that kind of content and just be like,
"Hey, this didn't work for a lot of my competitors.
What can I do better?"
And try to, you know,
reinvent what they're doing in a better way.
So that way you have a better chance
with that kind of content.
And for the stuff that's already working
well, you don't need to reinvent the wheel.
You can just replicate and just add your own spin on that.
And then you have Sociality.io.
It's all-in-one social platform.
It allows you to see all the data on your competitors,
what works for you, what works for them.
And it does it across all the social platforms out there.
And that's kind of great because in one place,
you can pretty much get everything.
Now let's dive into paid ads.
How can you figure out what's working for competitors?
Well, you have tools like SpyFu
that specialize mainly just in paid ads.
And it provides all the reporting out there
for competitor paid ads.
And what's cool about SpyFu
is to tell you the keywords that work for them,
where they're spending money.
SEMrush also does this, Atrius does this.
You can also use Ubersuggest to get a lot of these insights.
My favorite one out of all of them though,
is the Facebook ad library because the Facebook ad library
ends up showing you what's working for your competitors.
And even if you're not running paid ads,
if you see what's working for your competitors,
for the stuff that they're paying for,
chances are a lot of that stuff
will work for you even organic.
But if you see stuff isn't working for competitors and
they're paying for it,
heck if they're Spending money
and people aren't engaging with those ads,
the chances are if you use that organically,
it's not going to work for you.
Then you got big spy,
You can also see what's working with competitors
from an ad perspective as well
As for SEO,
I recommend using Ubersuggest,
Ubersuggest breaks on everything
from, Hey, what keywords are your competitors ranking for?
What keywords are your competitors ranking for
that you're not ranking for?
Who's linking to two, three of your competitors
in the backlink opportunity report
because someone's want to link to
two, three, four of your competitors.
The chances are they're willing to link to you as well.
Another one of my favorite features
in Ubersuggest is just to create a project.
It'll show you,
what's working for your competitors on a regular basis,
literally daily, weekly basis.
And it'll end up reporting that to you.
So you know what changes you need to make,
not you just stay on track with your competitors,
but also beat your competition.
From a content standpoint, there's clearscope,
frase.io and surferSEO.
They all basically do the same thing,
which is telling you what makes good pieces of content,
When it comes from a keyword perspective
that you're trying to rank for.
Now, here's what I will look for
that are really sets you apart.
If you're trying to beat the competition,
I would actually go to Google trends
and see what's booming in your space.
What new keywords are trending,
because if you beat your competition to the punch
and you go after those keywords before them,
time is on your side,
it'll actually make it easier for you to outrank them.
Even if you don't have as many links,
especially if you have the user metrics
and great metrics like time on site,
your page speed loads fast,
people are getting what they're looking for.
They're not clicking the back button a lot.
And I'll also look at the keywords
that you're trying to rank for.
Are those keywords increasing popularity over time?
Are they decreasing?
Because if they're decreasing,
you don't really want to focus
your time and effort on keywords
that aren't really going to be popular
in the future.
Instead,
you want that compounding effect by going after terms,
that will just continue to get more and more popular.
And Google trends will show you that.
That way, you'll get more traffic
with the same amount of work.
And if you do that, you'll be better off in the future.
Now, if you just need help with this,
you want my team to just do it all for you,
check out NP digital.
If you have any questions,
let's leave a comment below.
If you enjoy the video,
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Thank you for watching.