>> From the Salesforce Tower
in downtown San Francisco, it's theCUBE.
Covering Accenture Tech Vision 2019.
Brought to you by SiliconANGLE Media.
>> Hey, welcome back, everybody.
Jeff Frick here with theCUBE.
We're in downtown San Francisco in the Salesforce Tower.
Accenture's taken over five floors of the Salesforce Tower,
and they're opening their brand new Innovation Hub.
It's pretty cool, formal ribbon cutting earlier today.
We're excited to be here.
It's three floors of cool innovation,
then a couple work floors,
so if you get a chance come check it out.
A lot co-creation, a lot of neat technology happening.
But we're here to talk about something
a little bit different, that's championship basketball.
So we're excited to be joined by Jeremy Thum,
he's the senior director of digital experience
from the Golden State Warriors, Jeremy, great to see you.
>> Great to see you, thank you.
>> And he's accompanied by Greg Jensen
managing director from Accenture.
Welcome. >> Thank you, great to be here.
>> So digital experience,
you guys are getting ready to embark on a big new adventure,
a big construction project just south of,
I was going to say AT&T Park,
Oracle Park now at the new Chase Center.
>> Yeah.
>> A lot of talk, really excitement,
tell us about what is going on at the Chase Center.
>> There's never a dull moment at the offices these days
as the Golden State Warriors organization
is going through a pretty big transition.
A transformation from basketball team that leases
a building 50 nights a year into an entertainment company
that owns and operates a world-class facility.
And so all eyes are pointing to this project.
All thought is going onto the project,
and it's a really exciting time in the organization.
>> It's really an amazing story
of how much impact leadership really has.
I mean, you had a perennial doormat franchise, right,
that hadn't been to the playoffs for a long time.
And David Lee shows up as the first all-star
in Lord knows how long, and they have completely transformed
their franchise on the basketball side.
And now you see the same kind of energy vision,
vision, probably, is really the best word,
and now moving from Oracle Arena,
one of the most beloved basketball home courts
into the new Chase Center.
So I what if you can just share some insight
on what it is like to work for these guys?
You know, what is the passion?
How do they drive it down through the whole organization?
>> It's incredible.
I say that on a daily basis there is an energy level
and an excitement about taking this organization
to the next level, and there is no rest.
We know that sports is cyclical,
and the performance on the court is going to be cyclical,
but the business can operate in a way,
and create an environment that a business
can succeed and thrive.
And that's part of the move into Chase Center
is the organization is expanding.
The business is expanding into different areas,
that we've never been in before,
so it's exciting.
>> Right.
So how long have you been working with the Warriors?
>> About 18 months. >> 18 months?
And why did they bring you in?
What are you helping them with?
>> So we are the Warriors' official
technology innovation partner.
And as Jeremy and the team were thinking
through the fan experience,
they where assembling a really great team of partners,
and one of those partners is Accenture.
And so the reason that I'm here is
because I spent about 3 1/2 years working
with other media companies on transformations,
doing sort of similar fan experience design.
And it's really my job to bring the best of Accenture
to the Warriors and make sure that as they're innovating
on the fan experience, that we're helping them
and that we're there as great partners
to support them along the way.
>> So what are some of the things that
win the new fan experience
besides just being the loudest arena in the NBA?
>> Well, I think the most exciting thing that I'm working on
with Greg and the Accenture team
is the mobile application of the future.
We have a Warriors App that exists now
that serves a very specific purpose.
As we move into a new building in a new district
that surrounds the building and have a variety of events,
we need a new mobile experience, also,
so we will be building this new mobile experience
as an application built specifically for the local fan.
Anyone that can, or should, or will be coming
to the district to enjoy an event at Chase Center.
And of course, as we have a global fan base,
there will still be content and interesting things to bring
in a global audience to the mobile app.
But this is really designed for the local fan to say
how can we help you
if you have a ticket to an upcoming event,
or if you don't have a ticket to an event
but just kind of want to see what's happening on the district,
how can we help that experience along the way?
And all the different touchpoints that go along
with a game or an event experience.
>> Right.
So how much of the mobile app is kind of a launching point
into the other things that are happening
at the Chase Center versus being kind of
its self-contained experience in it of itself?
>> I'd love for your opinion on this, too.
>> Yeah, I think the thing that the Warriors have done
really well is they've positioned technology as enabler
of the overall end-to-end experience.
And so think of the mobile app as sort of the gateway
that ties a lot of that experience together.
But certainly there are other exciting activations
that will happen within the Chase Center
throughout the district,
and the Warriors know how to put on a great show,
both on the court and off.
And so it's really that blend of sort of
that background technology that's orchestrating this
in concert along with that front, in-your-face,
exciting Warrior brand and anthem
that is really going to get folks excited.
>> Yeah, we talk an awful lot about
how we don't want technology to be the story.
We want it to live in the background and help enhance
the fan experience rather than being the headline.
>> Right, I was going to say I'm sure the purists are like,
I want to come watch a basketball game.
It's a beautiful game, this is why I'm paying
a big ticket price because this is what I want to watch.
I don't need all these distractions
of all these other things.
So when you think about the experience
and integrating it, as you said, as an amplification
of watching the basketball game versus a distraction
or something that takes away from the core.
How do you kind of balance those priorities?
How do you kind of level set a new feature request
or a new workflow request?
Versus, you know, don't forget at the end of the day,
it's still about the basketball game first.
>> It is, and in addition to the basketball game,
it's all about the 200 other events that will be there.
Think of all the concerts and family shows
that could be coming to a facility
that San Francisco has never had before.
So the mobile experience is supposed to get enhanced,
and I think were spending a lot of time thinking through.
The moment you think about coming to an event,
is when that sort of experience begins,
and the mobile app should be a conduit to help
and not get in the way of the experience,
which is that thing that's on the stage or on the court.
>> Right.
A really good friend of mine is Bill Schlough,
he's the CIO of the Giants, right, and every year they go
through some big huge technology play,
whether it's a new jumbo tron
or it's new wifi under the seats.
It's this really cool, like you said, this delicate balance
where you want to bring in the tech,
and people are expected to have tech.
They want their Instagram to work
when they send a picture with the kids.
But, again, it's got to be, I don't want to say secondary,
but it is secondary or a little bit behind the scenes.
>> And I think the Warriors have been really thoughtful
around using the application to help coming to the district
and Chase Center become an experience.
And what I mean by that is,
your ability to do wayfinding from your home
to get to your seat.
Your ability to book a car service if you choose to leave
the district or after a game.
The ability to just sort of make your life
more simplistic around the game,
so that getting to and getting from the event
is much simpler and much more streamlined for the fan.
But when your in that experience,
sure, you can pull up the stats to see that Stephs hit
11 three pointers in a row
and broken Clay's most recent record.
Or you certainly can just enjoy the game for what it is.
>> Right, right.
All right, before I let you go,
thanks for bringing the trophy, too, Jeremy.
Very nice.
What's one or two totally unique nuggets
that you can share at the Chase Center
that are completely new and maybe kind of fall
below the radar that you think are pretty cool?
>> Well, I don't know if I want to give too many secrets away,
but I will say that I think the experience
will be something that cannot miss.
From the visuals and where it's placed,
I think just the visuals when you see the aesthetics
is going to blow everyone away.
And I think, hopefully, if we do it right,
the technology and the mobile experience
will be an element to it, but won't be the leading story.
>> All right.
Well, thanks for stopping by.
Congrats on all the rings.
And I look forward to one more season, right?
We have one more season to go?
>> Here we go! >> All right, thanks a lot.
>> Thank you.
>> All right he's Greg, he's Jeremy, I'm Jeff,
you're watching theCUBE.
We're at the Accenture Innovation Hub
in downtown San Francisco.
Thanks for watching, we'll see you next time.
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