(bright upbeat music)
- Howdy guys, it's Liv here from Neighbourhood.
Today joined by the rest of the Neighbourhood team
to fill you in on all that we learned from INBOUND 2020,
HubSpot's annual conference,
and our favourite time of the year.
After travelling down venture to Boston last year
to attend INBOUND 2019,
it's safe to say we were all excited
for a team wide trip to the States
to learn all there is to know about the world of marketing
and how we can better go as an agency
in the platform we work with day in day out.
But as we all know, 2020 happened
and COVID-19 put the original plan on ice.
So with the session streamed online,
we could be inspired by speakers
like Alicia Garza, Van Jones, and even John Legend,
all from the comfort of our office.
I mean, at least we didn't have to worry
about who got the window seat, joke.
(laughs)
So, what did we learn from Inbound 2020?
And what changes have been made to HubSpot?
Let's check in with Trav and the rest of the team
to find out what's new, take it away, Trav.
- Thanks Liv.
This year, the HubSpot South suites
are a massive change across the board.
Not only did they roll out an enterprise grade CRM,
new features, including AI-powered Sales Acceleration,
connected configure price quote tools
and streamlined sales reporting also made the cut.
Perhaps the most exciting announcement
is the custom objects are now available in enterprise tiers
across all of the hubs,
giving cells the flexibility to control
what they need to architect their business on HubSpot.
With custom objects, you can store any data in HubSpot,
including SaaS subscriptions, students, shipments,
and a whole bunch more.
And the best part custom objects just work the same
as any other objects
so that you can create and manage them,
set up workflows and record object data.
Getting started with custom objects
requires the use of HubSpot API.
But you can learn more and get started
by checking out the property settings inside HubSpot.
Another update that will help
sales teams work more efficiently,
is that HubSpot has leveraged the power of AI
to find subtle ways to make your life a little bit easier.
One of the AI improvements
is a feature that automatically scans
and prospect's email signature
and pulls relevant information
like name, job, company, and more into your CRM.
This feature alone is predicted to save reps
around about two hours per week.
This AI runs behind the scene,
so requires no technical setup.
So simply head to your contact and company settings
and just turn it on.
Over the past several months
sequences have seen a major improvement
including bulk and roll, send a score
and a tighter integration with
LinkedIn sales navigator and more.
Sequences are now making it easier
than ever to create a series of emails
that follow up tasks to ensure nothing is missed.
And in the new Today view within task provides reps
a personalised command centre to stay focused
on every next step.
It's the first thing that they'll use to run their day
and it's just a single tab away.
To explore this new Today view
navigate to Sales and then Tasks.
And then you'll be dropped
into the new Today view homepage.
Excitingly, this is available
to all sales Hubs users and also is available on mobile.
On that note, it's important that we point out
that the mobile app has seen a tonne of usability improvements
and live now is the new keyboard on iOS and Android,
that brings you a snippets, meeting links,
documents, and quote,
to all of the apps use like WhatsApp, Slack, and more.
These are just a few
of the ways the mobile app is getting better
and helping us work more efficiently
wherever we happen to be.
Now, let's talk more about the connected CPQ tools.
At inbound HubSpot announcing accounting extension
and the all new accounting integrations
to help you turn quotes into cash faster
and more efficiently.
The new integrations with Netsuite, Xero,
QuickBooks Online and Nubox
allows you to use your
favourite accounting software
directly within HubSpot to generate invoices,
associate tax codes and sync currencies.
These additions eliminate friction
between your closing process
and allow your sales people
to continue building relationships
with your new customers.
Headed the HubSpot marketplace to explore
these new integrations available to all HubSpot users.
Now lasting all the sales hub,
let's talk about the updates to the sales reporting tools.
All of the new sales analytic tools
give you a valuable insight into the overall health
of all the sales pipelines so that you can coach your team
and improve the outcomes over time.
Sales professional and enterprise customers
can now access other 20 powerful reports
including a deal funnel report
which gives you a classic view to understand
the efficiency of your sales funnel.
You also got the option to use a report
like a deal pipeline waterfall report
to help you understand
the why behind changes to your pipeline.
So that's it for the new additions
to the sales hub for HubSpot, eliminating friction,
bringing tools closer and putting people before processes
empowering your sales team to do the best work,
helping to increase efficiency and sales.
The new sales hub enterprise is available now.
So go check it out for yourself.
So over to Hannah for marketing.
- Hey guys, it's Hannah here.
Let's talk about the updates in the Marketing Hub.
There are loads of reasons to keep contacts
in your CRM that you don't plan on marketing to.
You've got bounces, unsubscribes,
one off support tickets, partners.
The list goes on and on,
but if you're keeping these people around
and you don't plan to market to them,
you shouldn't have to pay for them. Right?
Well, that's why in October
HubSpot we'll be releasing marketing contacts.
A feature that will allow you
to choose which contacts you want to pay to market to
through emails or ads
As well, you get free storage
of up to 1 million non-marketing contacts
for all of the rest.
Now, in terms of what else
HubSpot has rolled out in marketing hub,
their main updates have revolved around
making HubSpot as powerful as it is easy to use.
Back in January, they launched
the All-New Marketing Hub Enterprise
to give us access to tools marketers need
to execute complex marketing campaigns
like account-based marketing, revenue attribution reporting
and a load of automation improvements.
Let's look a bit of each these in detail.
HubSpot built account-based marketing
to make it easier for marketing and sales teams
to target and close high value accounts,
allowing you to set up an ideal customer profile,
to identify key prospects in your pipeline
and monitor the effectiveness of your marketing
and sales efforts on the ABM dashboard.
Next up the rollout of multi-touch revenue attribution
meant that we could get a better view
into the customer journey
and an understanding of
how you're moving forward with marketing as the solution,
while revenue attribution has been live since January,
the updates just keep getting better and better.
They have also been a tonne of updates
to the automation platforms this year.
Particularly, in regard to building
and maintaining complex workflows.
The workflow engine has really had a complete renovation
allowing you to create campaigns with multiple paths
and easily clone, and then rejoin them when necessary.
We can probably all agree that today consumers are flooded
with mediocre marketing content,
with our feeds full of the same templated updates,
and unsurprisingly, people are tuning out,
but there are still companies that managed to break through.
Those companies, treat people as unique individuals
and use data to guide them.
For this reason, HubSpot has refocused marketing hub
to make it easier for us to deliver
and create CRM powered marketing
that cuts through the noise.
Tools like custom objects, behavioural events,
programmable email and more
give you new ways to unlock CRM data
and use it to power, better marketing initiatives.
Speaking of custom objects, I'll now throw you to Dom.
- Well, we've covered the introduction of custom objects.
I wanted to quickly mention how important these are
for marketers as well as sales reps.
They allow you to represent your business better in HubSpot
and with a more granular view of your business,
marketers can now fully own customer data and use it
for better segmentation campaigns.
Being able to target groups so tightly means
a better ROI for you
and a more tailored engaging experience for your customers.
This is what CRM powered marketing is all about.
Now in open beta flexible dashboards
which display your most important
business metrics front and centre
and tell a great data driven story.
Dashboards give you a high level overview
of your business performance
and help you understand what actions
you need to take to move the needle.
These are available in beta for all HubSpot customers.
Next up, with the latest ads updates
we're making your paid lead generation even more effective
by giving you the power to optimise your ads
towards audiences that will actually convert.
Most ads are optimised to get users
to click rather than buy.
With HubSpot's ad optimization events
the signal is sent directly to Google
every time I contact life cycles stage changes,
which better informs the algorithm
to target audiences to take action
after seeing them putting your ad spend to better use.
HubSpot have also made some big changes
to the reporting tool this year,
to give you access
to all your most important data in one place.
As part of this HubSpot have debuted
their new custom report builder now in beta,
for both pro and enterprise customers across all hubs.
This custom report builder gives you access
to all your HubSpot data in one place,
in an easy to use streamlined workspace.
You can now access over 10 data sources
with many more to come
making it much easier to answer key questions
and drive business growth.
Last but not least,
there's one more update to marketing hub
we want to tell you about.
As we all know earlier this year
HubSpot launched the all new CMS hub,
which makes it easy for marketers
to take ownership of their website
and leverage SEO recommendations in a variety of reports
to optimise all of their content.
Developers on the other hand can leverage the tools
and technology that they prefer
to create some flexible content systems
for their marketers to work with.
So they're not constantly being asked
to make small adjustments to the website.
HubSpot has also launched CMS Hub Enterprise,
perfect for growing teams who want to start
creating interactive web app experiences
like dynamic calculators
or event registrations on their website
to further engage with their audience.
You also have all the tools you need
to manage a growing team at scale
and expand your website as your brand grows.
Now let's find out what's new in service hub.
- Hi guys, it's Geordie here,
HubSpot have recognised that now more than ever
managers need the tool to effectively unify
and manage their teams.
With the new team management view in conversations,
admins and super admins can now view, manage
and change their teams chat statuses.
That means an increased insight
into which reps are available and which are away.
With this insight, managers can better manage their teams
to greatly improve the customer chat experience.
To ensure a seamless team collaboration behind the scenes,
HubSpot has introduced a revamped HubSpot built
two way sync with JIRA
that brings frontline support
close together with engineering.
Even if teams are apart
Service Hub pulls them together.
To help businesses deliver
on high than ever customer expectations,
HubSpot has added logged in visitor identification
to the Conversations inbox.
This means that if your site has login features,
whether on a HubSpot hosted page or external site,
you'll be able to identify the visitors who are logged in
when they chat with your team.
You will immediately see a visitors chat history
and contact record alongside the messages
in the Conversations inbox.
So you have a complete record
of past conversations with your team.
With more contact,
you can respond faster and more personally,
delivering a better customer experience.
This feature is available within all hubs
at the professional and enterprise tier.
Another enhancement to the inbox
is the introduction of the ticket sidebar.
When you're responding to conversations from the inbox,
there's now a dedicated ticket view
that surfaces relevant information
and tickets associated with a given conversation.
As you follow up with the contact,
you can use the contextual information
about the associated ticket, contact
and post conversations to inform your response.
Additionally, new help desk automation make sure
that your team never misses a bit.
With a new custom bot templates,
you can now turn to an automated bot
to manage common service interactions,
like answering FAQ
or informing a visitor of your business hours.
To support companies with international customers,
HubSpot has added multilanguage knowledge based capabilities
enabling companies to translate
current knowledge based articles
into 25 different languages.
And lastly, new in the HubSpot ecosystem
is an updated solutions directory,
making it easier for you to find help implementing HubSpot
whether it be marketing services,
web development, and design CRM implementation.
You can choose from thousands of providers
and partners like us who can get the job done for you.
- Great, Thanks guys.
Well, that's it for INBOUND 2020 wrap-up.
There's no doubt
that this year's INBOUND event looked a bit different.
I, for one, didn't expect to be the same
to Brian Halligan with Teddy's backing his background music.
- Here we go.
Hello mate
- With it all being online,
we were able to attend at our own pace.
Meaning that we were all equally
as inspired by what's next and looking forward to
trying out these new features ourselves and for our clients.
If you want to hand making the most
out of these new updates
you know where to find us, but for now happy hubspotting.
(upbeat music)