- If I owned your business, I would do things differently.
Hey, everyone, I'm Neil Patel,
and today I'm going to break down what Neil Patel would do
if he owned your business or website.
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Look, there's six questions I would ask
if I owned your business.
These questions will open up new opportunities
and make you grow your traffic and sales.
So let's dive right in.
Question number one,
do you have a winning product or service?
And here's what I mean by this,
no matter how good of a marketer you are
or a business owner you are,
if your product or service isn't amazing,
you're not going to do well in the long run.
What people don't realize,
if you look at businesses that have been around for ages,
like Nike, Coca-Cola, Pepsi,
General Electric, General Motors, Ford,
and the list goes on and on,
these businesses typically don't generate the majority
of their sales from TV ads or billboards or SEO or paid ads.
It actually comes from word of mouth.
But how do you get that word of mouth really going?
It's all about building amazing product or service.
Because if people really love what you have to offer,
they're going to start talking about it.
And one way that you can see
if you're going in the right direction
is by doing a NPS survey.
So NPS stands for Net Promoter Score.
It pretty much tells you how good you're doing.
The higher the number, the better.
And what I would do is, as you're doing this NPS,
keep getting feedback.
So if you have low scores
and people aren't satisfied with your product or service,
ask them why, ask them what you can improve.
Because, if overall in the long run,
if you continue to improve your product and service
and iterate it, you won't have the best score
right away from day one.
But over time, as you improve it, what you'll find is
you will get way more word-of-mouth sales.
The second question that I would ask is
do you have a proven sales process in place?
Look, I don't care how good someone is at marketing,
sales really does win at the end of the day.
I had a company back in the day called Kissmetrics.
We raised around $16 million of money during our peak.
And there was another company called Mixpanel
that came up after us.
During the beginning, they raised less money than us.
Eventually they raised way more money than us.
I believe they raised
over 50 plus million dollars over time.
But during the early days, they started beating us,
and we were just like, how's this possible?
Kissmetrics see, these days is no longer around,
but we had double, triple the traffic
that they did during the peak.
And we're like, how is it
that they are generated way more revenue?
They weren't doing paid ads or anything better than us,
or even SEO better than us.
But you know what they're doing better than us?
Sales.
Sales is priceless and don't take it for granted.
Even if your product is better or you're first to market,
if you suck at sales,
you're not spending enough time in that,
you're not going to do as well.
There's a book that I would love you to check out,
"Winning By Design," check it out.
It's great for sales.
And even though, if you don't have a SaaS company,
you can still use a lot of those principles
for any type of business.
The third question that I would ask is
have you built a marketing funnel?
Look, in marketing, costs have continually gone up.
Marketing is no longer affordable.
It keeps going higher and higher over time,
and that's not really going to change.
But how do you make the numbers work
with marketing continually going up in expenses?
Whether it's paid ads or SEO,
you still got to pay for people, time,
sometimes you have to pay for the ads spots,
but marketing is going up.
Well, the way you counteract this
is by improving your conversion rate,
and that's things like testing your button color,
or copy or images, and you should be doing that.
But here's the thing.
What we found that generates the best ROI
when it comes to conversion optimization
is creating that marketing funnel.
And in that funnel, you want upsells and downsells.
So if you have a service-based business, for example,
at my ad agency, NP Digital,
we help people grow their traffic
So if you need help with your traffic, check us out.
But let's say you come in the door and you pay us for SEO.
Later on, we'll upsell you into paid advertising management.
Let's say you pay us on that.
Later on, let's say you're e-commerce.
We may pitch you on managing all your Amazon paid spend,
your Walmart listings, your Target listings.
Then we may pitch you on conversion optimization.
Then we may pitch you on email marketing services.
You see how we're continually upselling
to get that extra money out of our customers.
Now, of course, if we weren't providing results,
it wouldn't work.
But because at NP Digital,
we have a really good track record,
people are okay with taking us up on those upsells.
And you need to do something similar
with your service-based business.
If you're selling a product,
you can add upsells right upon checkout.
So for example, if you're a Legion Athletics.
Legion Athletics is a supplement company.
They sell protein powder.
And let's say, you go and you buy protein powder.
They may have some other supplements
that can help you get buffer faster.
So that speed part is a great upsell.
And whether you say yes or no to that,
you still want to offer another upsell.
So you can have two upsells or offers in your checkout.
One is on speed and one is on automation.
So anything that you can do to upsell people
to get the results faster or in a more automated way,
so they do less work,
the more likely you have
of people taking up on those offers.
The fourth question is, do you collect leads?
I don't care if you're B2B, B2C, e-commerce, service,
you need to collect leads.
What I mean by a lead is at least collect the email address.
If I have an e-commerce site,
when someone leaves, I may offer them a coupon code,
offer a discount if they put an email address.
Service-based business,
why not register for a webinar,
read extra premier content, or get a free course,
put in an email address.
Back in the day when I started marketing,
I met this guy named Frank Kern.
And Frank Kern does amazing with copy and email marketing.
And Frank once told me the money's in the list.
Your list is like an ATM machine
and he's spot on.
Emails, you know, I was once talking to a company
called Overstock, e-commerce company,
and they're like, one of our large channels is email
and this is years and years ago.
And I bet it's similar today.
So don't take your list for granted,
even B2B company like mine, NP Digital,
we collect a lot of leads through email,
and those leads eventually convert into customers.
Fifth question is, is your website minimally optimized
from a on-page perspective?
Because, if you haven't really optimized everything
you need to fix that.
So what I would do is head over to Ubersuggest
and put in your URL.
Once you put in your URL in the left-hand navigation,
go to the Site Audit report.
The site audit report will break everything down
from the SEO standpoint
and then they'll show you your errors.
It'll show you even things
like Google Core Vitals information, like load time,
how well you're doing, what you need to end up fixing.
And what's cool about the site audit report
on Ubersuggest is it breaks down the errors in priority.
The top ones are the ones that you should fix first.
And then the ones lower on the list
are the ones that you should fix last.
The reason it's prioritized is, look,
I know everyone is strapped for time.
So might as well fix the stuff first
that provides the biggest bang for the buck.
The sixth questions that you need to ask yourself
before you're getting organic traffic,
what's your traffic strategy to getting sales?
The best approach is typically going to be the outbound sales,
paid advertising, partnerships, affiliates.
All those kinds of things work extremely well.
And I'll give you a few ideas.
If I was in e-commerce and selling a physical product,
I may go to influence.co, try to find influencers,
hit them up on these social platforms,
get to know them, and try to do a deal with them
where I'll pay them a commission
for every sale that they drive.
And here's a trick with that.
When they're driving people to your landing pages,
you want their image to be on the landing page.
It typically helps boost conversions
and you need to make sure they're okay with that as well
and get their permission for that.
In B2B, amazing strategy that I've found
that works extremely well at the beginning is partnerships.
So we're a marketing agency.
At NP Digital, we may partner up with dev shops.
So let's say there's these e-commerce development shops
that are redoing people's Shopify site or big commerce site.
We'll work with these dev shops
because they're like, hey, these guys have this traffic,
they have this big e-commerce store.
They need people to drive more traffic and fine tune it.
So then we'll partner up with these dev shops,
And then, on the flip side, we may have customers
that we're driving a lot of traffic to.
These e-commerce sites are getting bigger,
and we're just like, hey, your site's a mess.
You need to clean up your code.
We recommend talking to that dev shop over there.
So it's a win-win situation.
And if you follow those tactics
that I just broke down in this video,
or you just ask yourself these questions,
you'll find more opportunities for you to grow.
Now, if you need help with your marketing,
check out my ad agency, NP Digital.
If you have any questions, leave a comment below.
I'm here to help you and answer your question.
If you enjoyed this video, like it, share it,
tell the people about it.
Thank you for watching.