I'm gonna get my brakes and all the facts and as I have been promising i'm
really happy to have with us
grant cardone. You probably know grant, maybe is definitely one of the world's
top sales trainer NY Times bestselling author and
started several companies and he got a lot of his career working with
companies like Google, aflac ...
to help them through their sales... He's here with us on small business to help
us improve our sales office. Grant has a new book coming out in October
called be obsessed or B average i love that and we'll hear about that
Grant welcome to the show man. thank you
Steve Strauss for having me Steve squawk is squared do you think of that
that's good hey we got nicknames , grant so don't start with the book
look at up entrepreneurs are generally mean, you tell me why they called being
first of all I agree with you completely okay i don't
know of a great and I i'm getting a bunch of heat online for this right now
but I don't know the great entrepreneur that wasn't an addict first addicted to
something
ok addicted to sex drugs alcohol and then finally one day they take all that
energy,
they had guarantee they had some kind of freakin wacko part of
themselves and then they took that and turn it into a work addiction for a
second
now I i said this just the other day and I got all this heat about it people like
oh you're just exchanged in one addiction for another I'm like yeah man
that's exactly what happened. dude because look if you're a kind
of person that goes to sleep at night and wakes up in the middle of night with
with an idea a business a concept a nap a piece of technology a breakthrough
if you can't sleep like if your thanksgiving dinner and everybody's
eating and you're thinking about your business you're already an
obsessive-compulsive all in
freakazoid and you should be a super entrepreneur
you would just own the energy so that's why that's why I'm writing my lifework
be obsessed or B average how I used obsession and addiction and
compulsiveness to teleport into becoming a successful entrepreneur that's really
fascinating and I think you're totally right because if if that is your
personality type 2 is you know something greater degree from to a lesser degree
but its obsession and all is your way you're talking walking to make a great
employee and about you I mean, i just i see i
heard beat of a different drummer and I think that is one of the hallmarks of
entrepreneurship you're gonna you do that if you are that way then you're
gonna want to do it on your own anyway
certainly that would ensure your career right well i think i think if you're
one of those people who who is an overachiever and you're not you
haven't been pushed down suppressed oppressed into being average
you know I don't think it's that you're a problem employee I think it's that
you're an overachiever that you're like your manager can't even keep up
with your goals you know I remember when I was a young salesperson 25 26 27 28
years old I was so good at sales i had so committed to the sales game that I
was better than the owner and my managers... I'm not bragging
you know look if it's true it's not bragging ok very well there was a time
when I was no good so I'm not bragging when I say that I'm not even being
humble
I was no good i'm just being honest I was terrible because I never committed
so I was worse than the average people in the organization when I made a
commitment and really became obsessed with getting great at this thing i
didn't like to do selling, i became so good at it so aware that my managers
everybody thought something was wrong with me
they called me a problem employee because i was thinking bigger than
everybody else probably the way the auto industry treats Elon Musk you
know or are the way kodak was treating the GoPro guy you know like people when
people start thinking outside like when you're all in you start literally
expanding
the entire industry so you're a problem for people
Eminem was a problem for black rappers you know
yeah yeah until he took you in and said damn kid can spit you you know so sure I
i think the great ones and I think everybody listen and has this potential
if you would just like like literally own your obsessive addictive energies
rather than trying to dismiss them you will find a genius and Mozart , van
Gogh you'll find some genius some Einstein in you waiting to just
literally change everything about you not just your business but your industry
what do you think the phone through who may be a little more
introverted maybe field is in their thing all young men into this for
Lottery's but not maybe because you know they'll have to tell what not what he
thought I'd say quit being so self-centered could being so selfish
about quick look introversion everybody can be introverted ok every human being
. even the most extroverted of people can be introverted when put into a
situation where they start only considering their own feelings their own
self i put a gun in your face and we're going to see you an introvert okay
4 big dude comes at us at stores threaten you or an overly aggressive
woman sexually, aggressive woman starts coming onto a dude you know we can
introverted whoa whoa what's going on here right so the introverted person if
you look up the word, basically interested in their own thoughts
they're consumed by their own thoughts and their own feelings in that moment
now I can put the introverted person by the way i'm not naturaly an extrovert
I'm an extrovert about fifty percent of the time an introvert the other fifty
percent of the time you probably but you see because
people label one another right so you don't know what
I'm feeling
I just don't spend any time on my own feelings i'm not thinking about myself
right now I'm thinking about the interview and how to make it good
I'm not thinking about whether I'm shot ok i'm thinking about who do i need to
meet
I'm doing everything I can
right now to get dinner with Hillary Clinton and Donald Trump I don't care
which one of them wins i want to eat with both of them because i know i'm
going to be in dinner with the president
so the fact that I'm uncomfortable the fact that it costs money the fact that
is outside my understanding i gotta do it so i can take because I'm
obsessed with taking care of my my family my kids and my dreams I want to
make my dreams reality and if it means i need to be an extrovert for a moment
then I do it that's why i say quit being so selfish and self-centered quit
thinking about yourself
introverts and extrovert something you think is really interesting you said for
you you didn't get great at, failed until you made a commitment so
tell me about that profit and then specifically what it looks like you got
community to whatever it is you decide to get committed. what did you do
after that
well that's a good question, because you know what commitment this is great that
you brought this up Steve people are like I'm committed I'm committed I'm
committed no you're not you're a fan in the stadium sitting in the bleachers
screaming you sound like a cheerleader a commitment requires resources and time
okay
every commitment a person makes that works is wrapped with time and money
typically time and money like you you're not committed until you put in time and
money a stake in the ground so when I was 25 years old I hated sales and by
the way it wasn't even a new thing that I hated it I hated it since I was like
16 years old where where I had to sell to pay for my uh you know took
through the summer so I could have some extra spending money I always hated
sales is a reason why i hated it was because i was doing it part time and I
was never committed to it so when I was 25 I said you know what I hate sales
I hate salespeople I hate selling stuff i hate building rapport I hate talking
to people i hate the customer will i need to get great at this thing and then
i'm going quit and I decided I'm gonna get great and then I'm gonna quit and I got
it I got a set of DVDs were Betamax big big 30 years ago you know the way you I
don't even remember who it was
Ziggler...
expand and I listened to him and I was like wow I hate sales because I don't
know what I'm doing because once I figured out what to say to somebody what
they would say in response to what i said and what would happen next and I
could start predicting what would happen with a customer my confidence grew and
the next thing you know I'm making money and the next thing you know I have hope
and the next thing you know I love something that previously i hated might
have had something to do with me making money for the first time not only helped
right it does
yeah you do you say that you obviously if i get a obsession and I know that
you're donating your throws each other to charity because this is a top of the
year here to your heart you struggle with whatever your addiction work can
you hear that with a little bit yeah sure you look man I've been labeled OCD
acd a compulsive obsessive c.o.d bipolar tri-polar I mean you name it I've been
put on you know they want to put me on lithium prozac all this medication okay
i mean real real like serious drugs i'm not talking about smoking weed on the
weekends and that was supposedly to handle my energy or my creativity are
the fact that I didn't like sitting in a chair for 45 minutes at a time in school
listening to a history class of something to happen 300 years ago that
had nothing to do with me when I'm sitting there saying hey listen I just
wanna learn how to make some money man
so won't you know it's finally when I quit letting everybody all these average
people label me and said you know what I'm going to take this
obsessive-compulsive this this whatever, this energy is that that has been you
know made wrong by society
I'm gonna take this energy and I'm not going to suppress any more i'm going to
use it so for all the kids all the kids out there teenagers that are being
mislabeled Millennials Millennials label man you know who introvert
it is a label lazy is a label that nobody's lazy nobody is born lazy these
labels are being given to people incorrectly and and the truth is nobody
is actually lazy okay you're not born lazy your made lazy you're allowed to be
lazy you're encouraged to be lazy you're surrounded by a bunch of people that are
lazy and then you become lazy so i'm donating all the proceeds from the sale
of the book to submit raise awareness about people they're being labeled OCD
AC dadd ADHD because i think those people are actually genius
I think they're geniuses it's waiting for you there's this big gift sitting
there waiting to bubble up don't medicate it and don't push it down give
it a voice let it be greatness ingenious rather than something bad you know my my
hero life of any bump into people of moments you may have heard you talk
about pumpkin before he called himself the world's most
successful failure you tell them everything invite all any time you
realized that the age of 32 that we think he had failed was really trying to
do thing everyone else's way and if you if you would just listen to his own
truth in its own way
maybe here the answer there and let silent for two years an amazing source
whence the two years and rethought everything you do about the way he
thought it should be any came out of this self-imposed GF silent exile and
became what became known as the plant friendly genius and AH that really
anything incredible guy and he always said that you know it's an idea on
obsession and channeling your energy are in the right way that's gonna make me
lose everything is I wonder though whether you burned out an issue for
people who want to live by this article ,don't think anybody's close to burn
out i think people are like first of all I'm not a candle she again what were
mislabeled oh you're burning at both incidents of the can't say I'm not a
piece of wax
ok the fact that you're tired some I guarantee there's somebody listening
right now Steve they're tired of listening to me and you talked the fact
that you're tired
doesn't mean me and Steve were tired you know the fact that i got a lot of energy
and I've tapped into mine shouldn't wear you out but it does you know people
people think that because i am excited about my life right now more excited by
the way at 58 years old and I was when I was 28 years old the fact that i'm
excited means something's wrong with me and it's just a projection that the
person is saying why is that cat so excited so he can't make sense of why
i'm so excited
so what he does or she does is she then takes me and says oh well there must be
something wrong with the guy because she's trying to make sense of why she
doesn't have this kind of energy and and I'm telling you it is impossible to burn
out when you're on purpose okay
the Virginia said age has nothing to do with it how many days you work in how
many hours you work in a day has the more I work and the more i get done the
more excited I am the less i get done well and the more I don't know why I'm
doing what I'm doing the more worn out i am when I can't make a difference i'm
exhausted when I can make a difference on the life that we are speaking without
that feeling author and speaker and consultant and no high-energy good why
we are down and we're running a little long time yeah you know you've got a lot
of books that can attend time you'll need to already told your new book be
obsessed with the average are you adding rapidly if you want to share your lesson
of entrepreneurship people Chris what t you learned the most
from the United others including promoting that I'm number one
biggest mistake I made was listening to a bunch of quitters and average people
just want this planet is mostly a majority of quitters
ok they're giving advice it's not it's not it's one thing if you quit it's
another thing the quitter never goes down without giving advice on the way
down telling everybody what they should do you need to take some time off you
need to relax I like you just the way you are you got enough money you got to
let me tell you think the biggest mistake out made in my life was denying
the fact that
going to be rich I mean rich Steve I'm talking stupid rich ok I always wanted
to be rich
I wanted that fu kind of money you know what you can tell people come or go
leave me alone
number two I wanted to be famous I've always wanted to be famous number 3 i've
always wanted to write books up for I wanted the hottest chick in the room I
wanted kids that love me you know and that I could be energetic with my
children so I wanted a lot of things in the biggest mistake I ever made was
thinking those things were somehow wrong or something was wrong with it all will
give you the Grand people want to find out more about you or where to find you
want to work with you
where should they go to google the name grant car down and if you can't find me
your computer's broken and that my friend maybe grant cardone grant thanks
for being with us today thank you