Obviously AA is a trusted brand in New Zealand; it’s a massive brand
and we’re a part of that
and we want to uphold those values and the uniform is a big part of that.
So, Michelle and I have a clean shirt policy.
The guys, if they’re in the workshop, if they get dirty, we expect them to change.
We’re no longer a local mechanic with greasy overalls, we’ve got an image to portray and the uniforms are part of that.
Apparelmaster take care of all our uniform needs
so they look after everything from go to woe.
So they give the guys a clean shirt every day
and just take care of it so we don’t have to worry about it.
We’ve been using Apparelmaster for 16 years now
the service has been fantastic.
When we have new staff members start, we usually only have to wait a few days
before the uniforms are on-board, fully embroidered and ready to go.
Our mechanics always look clean, during the day if they end up getting messy
there is always a backup shirts , so [when] they contact with customers, they always look fresh and tidy, which is great.
We have that ‘fresh look’ in our whole workshop
and being able to follow that up with our uniforms has definitely been a bonus
The AA brand nationally is a well-known brand, it’s well trusted.
Image is a big thing
so currently with AA Auto, we have a once a week service
we issue the guys with enough garments to get them through week to week.
Our service delivery guys will turn there up there every week
they’ll collect the soiled garments, they’ll delivery clean garments, ready to go for the next week.
They’re in an environment where they are dealing with chemicals and grease and oil
Can typically be quite difficult to remove those from the garments.
We have a process here, which is the latest in laundry technology
we also have the ability to dry-clean garments, which helps remove grease and oil
The guys at AA Auto have always got a clean set of shirts there, ready to go
If they do have a mucky or greasy job, they can always go and throw a clean shirt on.
With AA Auto, it’s not just about keeping the guys looking good
it’s the whole site, with the mats and roller towels and everything else we do provide there
Recently we’ve had to rebrand
which has been quite a big undertaking
we had to pretty much change everything to do with our logo
which included our uniforms.
Apparelmaster have made that process really easy.
When we worked with AA Auto for their rebranding,
we sat down with them and had discussions about the requirements
we made sure that we were meeting their national brand guidelines
We ordered in the garments, we had the emblems manufactured
- it took probably 2 - 3 weeks
Once we understand the needs of the customer
we have a range of uniforms at our disposal and we can source those pretty quickly
The main advantage for renting workwear from us is that
there is no upfront capital outlay, we charge a flat weekly fee, which helps spread the cost over the year.
One of the big benefits of working with Apparelmaster is that we have one invoice every month
that summarises the month’s activities, so we just need to marry them up with our weekly dockets
and everything balances, we’ve never had any problems, it’s all been great!
We’ve built up a relationship with them
we know the local guys here in New Plymouth
and we can ring them at the drop of a hat
they can come and help us with any issues we might have and problems are solved straight away
Laundry is our speciality, their speciality is automotive
They can focus on that and we can take care of all their uniform requirements
we know them really well, we understand their business and their requirements and it’s just a great relationship.
Dealing with locals is important to us, we’re a community and we’re all part of it together
so it’s an important part of how we do business