- New websites struggle to get traffic.
If you have money it's easy.
All you have to do is find the best ad platform
where your target audience is and just pay for ads.
But if you don't have money
where can you find free traffic sources?
Hey everyone, I'm Neil Patel.
And today I'm going to break down the best
free traffic sources for new websites.
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Before we get started
make sure you subscribe to this channel,
and if you're on YouTube click the alert notification.
So, let's dive right in.
The first best free traffic source, YouTube.
Look, it's the second most used search engine.
I've grown my channel organically
to over 490,000 subscribers,
and almost one million monthly views
in less than three years.
So, you're probably wondering
how can you get free traffic from YouTube?
Well, if you're going to do YouTube
you got to upload videos.
When you upload videos the best thing you can do is
in the first 24 hour that your video hits
promote it as hard as possible.
I'm not talking about paid ads.
I'm talking about tell your friends about it,
ask them to share it,
ask them to like the video, leave a comment.
Even when you're recording your videos
ask people to leave a comment.
For example, when I record a video like this
I may ask a question such as,
have you ever uploaded a YouTube video?
If you have leave a comment with yes,
if you haven't leave a comment with no.
The biggest thing with YouTube's algorithm
is how well does a video do in the first 24 hours.
And that's just not view count,
but it's also engagement.
Another thing you can do on YouTube is tell people
that hey, I got a checklist or a cheat sheet on my website.
So, when you have a website
and you're creating these YouTube videos,
and you tell people to go to a specific URL on your site,
you'll find that people will manually type
that in and you'll get free traffic to your website.
I've done that in the past, it works extremely well.
Just don't use it with every single video that you create
because then it'll get burned out,
but do it when you have something
amazing to offer for free.
The second source of traffic that you can get
is by offering a free Udemy course.
According to SimilarWeb,
Udemy gets over 68 million visitors a month.
That's a lot of traffic.
The cool thing about people that are on Udemy
is they're always looking to learn new things.
You can give away a free course, all the PDFs,
the workbooks, the checklists, the downloadables,
and host them on your site.
That way people from Udemy will then go over to your site.
It's a great way, plus those people are super engaged.
When someone watching a five, 10, 20, 30-minute video
on Udemy and they're learning,
you bet that when they go over to your site
they're much more likely to convert
because they're super engaged.
You're building amazing connection,
amazing rapport with them.
You're also building the trust.
That's going to help also convert
those visitors into customers as well.
The third traffic source I have for you, podcast tours.
You're probably wondering, podcast tours?
I don't want to put a podcast on my website.
I'm not telling you to go out there
and create your own podcast,
but there's a lot of other podcasts out there
that do interviews with other people.
Look for all those podcasts.
You can look at the iTunes Store,
you can look at Google because Google now indexes podcasts.
Search for ones that interview a lot of other people.
Pitch them to be on their show,
and talk about what you can offer
to their audience that'll be valuable.
Now, during your interview make sure you share your URL,
your website, and give them something for free
that they can get on your website
so that way they have to go to your site.
It gives them a reason
versus just being like ah,
I'm too lazy to type in the URL.
But when you give them something really good,
they'll go to your website and you'll start converting
all those podcast listeners into visitors.
And that'll turn into email addresses, consulting calls,
and even sales for your products or services.
The fourth traffic source, Pinterest and Tailwind Tribes.
So, you've all seen Pinterest.
They're publicly traded now.
They're really huge, and when you're on Pinterest
you want to get a ton of Pins.
because the more Pins you have the more attention it draws,
and the more people that'll be coming
to your site in the long haul.
So, here's what I want you to do with Pinterest.
I want you to look for boards
with already 20 Pins on them each.
If you look for boards that already have 20 Pins,
you're likely to do better using this strategy.
Then you'll need to add some images.
And you can create them on canva.com for free,
and point those images to your best blog articles.
Now, when you do this that image
has to be related to your blog article.
I can't just post up dog images on Pinterest and say
hey, check out my marketing articles.
That's not going to work.
But if it's relevant it will work.
Then you'll need to subscribe
to Tailwind's free trial account,
no credit card required,
and then next step is you want to click Find a Tribe tab
and start looking for tribes within your niche.
You just have to type in keywords
and you'll find tons of them.
And all you have to do is share the best content
from other members in these tribes,
and then others will start sharing yours too.
By doing this you'll start seeing more and more Pins,
that'll get you a higher chance
of getting more people to your own site.
It works super well.
The key to doing this is you want to share
30 to 50 Pins a day.
That'll allow you to do really well,
and here's a trick.
Tailwinds allows you to schedule them
so that way you don't have to do them all at once.
The fifth traffic source, hosting virtual summits.
Pick a really specific topic,
in other words you want a niche, for your event.
Because if you don't have a niche,
everyone's already doing conferences on marketing,
or pets, or whatever it may be.
If you're going to do one on marketing don't just pick SEO.
You can pick a whole event just on link building,
or a whole event on Facebook, social media shares,
or whatever it may be.
So, when you get super specific
you're much more likely to do better.
Then package it in a way that makes it really interesting.
For example, if I was doing it for just say Facebook,
I would do it for Facebook organic reach,
and then offer PDF action guides, templates,
swipe files, checklists, cheat sheets.
All this will allow people to be like, oh my God,
this is going to be amazing.
Let me put in my email, join, tell other people about it.
Then you decide about the format.
Should it just be crash courses, interviews,
slideshow presentations, how long will it be,
will there be live Q and A?
Once you figure that all out you'll have your format,
or you can do a mix of a little of everything,
to be honest, and have different speakers.
And before you host your event
start building relationships with other influencers
and have them as guests.
But when they're there as a guest
make sure they also push this out to their list
and tell other people about it
because it'll help give them more press as well.
And of course, you're using everyone that's pushing it.
You're getting this master list,
and you're promoting each and every single speaker
which helps them as well.
And when you do this virtual event
you want to make sure that people can go to your website
for the files, the cheat sheets, the videos, the recordings,
this will help get more people to your site.
Make sure you also have a funnel.
Because when these people go to your site
you want to make sure that you're selling on more stuff.
Because once someone's engaged
for hours in your virtual summit,
there's a really good chance that you can upsell them
into the recorded version of that event.
You can even upsell them into other products or services
that are related to that event.
Now keep in mind,
I told you when you're doing a virtual event
you need to pick a niche,
but that niche also needs to be related
to the products and services that you sell.
because if it's not related
you're not going to do that well.
The sixth free traffic source, Facebook Groups.
Facebook reported during their second quarter earnings call
that 200 million users are members of meaningful groups.
These are also communities that people
are participating in day-to-day interactions
with other Facebook members.
That number has basically doubled from the previous year.
Because of privacy concerns,
Facebook is shifting their focus
from its traditional public News Feeds
to more private experiences through groups.
That's what they said during May 2019
during the FA Conference.
So, that just means Facebook Groups is a huge potential
for you to get more traffic from.
What I want you to do is start sharing
other people's content within the group.
I want you to participate and engage by leaving comments,
help other people out, answer their questions.
And then once you do this for a while,
and when I mean a while
I'm talking about a few weeks straight,
then start posting articles and videos
related to the stuff that you're producing.
This will drive people to your website.
If it's a video, in that video
you'll be talking about how people can download
a cheat sheet or a ebook when they go
to a specific URL to your site.
That indirectly will also drive
more traffic to your website.
Remember, Facebook wants people to stay on their platform
so the articles won't do as well as videos.
But if you're using videos
you need to make sure you're telling people
where they can go on your site to get the extra goodies.
That's how you're going to get that free traffic from Facebook.
All right, so I know I just went over a lot of tactics
and you're probably overwhelmed.
If you need someone to do it for you
you can just check out my ad agency, Neil Patel Digital,
but here's what I want you to do.
Just take one of those tactics
and implement what you just learned.
If you do that you're much more likely to succeed.
You don't have to do all of them right away.
So, thank you for watching.
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Thank you for watching.