Kim Kardashian’s KKW Beauty is shutting down for now, and we’ve got to talk about
what she has in store next.
Let’s get into it.
Goodbye, KKW Beauty…
Kim announced that next month, the successful brand’s website will be going offline starting
August first, as she rethinks and refreshes things.
Kim wrote, “To our loyal customers, it all
started with a contour kit and expanded to eyes, lips, body and many incredible collections
over the past four years,”
But don’t worry, this isn’t goodbye forever — it will definitely be coming back, and
in true glam fashion, it’s getting a makeover!
This makes total sense, since KKW stands for
Kim Kardashian West, and Kim is currently going through a divorce from Kanye West…they
filed back in February.
KKW launched in 2017 and when the brand comes
back, Kim said it will be “under a completely new brand with new formulas that are more
modern, innovative and packaged in an elevated and sustainable new look.”
Love the sustainable effort!
She’s also got KKW fragrance which we’re sure will get a rebrand as well.
Kim said, “I’m excited to continue to develop and expand my product range and for
you to finally be able to experience it the way that I have always envisioned.”
Kim said she wants to consolidate things to one website- she wrote, “my team is hard
at work to improve the customer shopping experience where you will be able to purchase my beauty
and cosmetic offerings in all categories from one single website.”
Kim signed her note, “Thank you so much
for being on this incredible journey with me, and I promise we won’t be gone for too
long.
xo, Kim Kardashian West.”
Interesting that she used West in that sign
off, when she could have just said ‘Kim,’ right?!
Lucky for fans, the website is giving out
deals like 20-75% off, if you want to get your hands on some KKW goods.
Twitter of course had some thoughts!
One fan wrote, “Kim we know you just need
to drop the ‘w’ from the brand and we totally get it.”
Another wrote, “Can’t wait to see what
you have in store for us!!
I have every collection of #KKWBeauty and looking forward to adding more beauties to
it”
And another person tweeted, “Whatever it is she is up to is her business and I wish
her nothing but love.
For once give this woman a credit!!”
And many are still calling for Kim to cut ties with Lou Taylor, as part of the #FreeBritney
movement… fans believe Lou helped get Britney into her conservatorship and they also believe
Kim is in business with her…
We actually did a whole story about that yesterday, which you can check out, we’ll link it at
the end of this video.
Kim’s company is worth a LOT- just last
year, she sold 20% of it to cosmetics giant Coty for $200 million dollars…Coty also
owns 51% of Kylie Cosmetics, FYI.
One TikToker theorized that Kim’s whole
rebrand has to do with the rocky business relationship between Kim and Kylie and Seed
Beauty, who they built their brands with…Seed Beauty filed a lawsuit last year to protect
trade secrets from the girls’ new business partners and Seed competitor—Coty.
“their lawsuit was successful and kkw beauty
and kylie cosmetics have had to pivot…”
I’m so curious what KKW will be named as…any
guesses?
Kim recently filed for 21 trademarks with the name “SKNN BY KIM” back in March,
and she’s also been working on a home line for over a year, which will likely include
items like candles, wallpaper, bathmats, furniture and more…
And we can only guess it will be minimal and
neutral in the way her own digs are decorated.
We don’t know an official date for the relaunch,
but Kim promised it wouldn’t be too long!
For more on Kim Kardashian, click right over
here for another Clevver News video.
Then hop to the comments and let me know,
what do you think Kim should name her new beauty company?
And do you think she’ll be dropping the W from her brand?
As always, I’m your host Renee Ariel, you can follow me on socials @ReneeAriel and I’ll
see ya next time!