Funnel builders are basically magicians. If you're anything like me, maybe you want to
know the psychology behind sales funnels to know how does a sales funnel actually work.
Sales funnels have been the key to helping me build my multi-million dollar business so I want
to kick off this video by showing you how a sales funnel actually mirrors the traditional marketing
process and did you know that there are 4 key steps that every successful sales funnel walks the
customer through? More on that in just a moment and stick around to the end because I'm also
going to reveal my personal secret for guiding a lead towards a sale but please use these powers
for good. Sales funnels are used in more modern marketing and sure, in the past people did really
well with direct mail and billboards and newspaper ads, but sales funnels can actually still mirror
the traditional marketing process. Russell Brunson often gives this description of a funnel. It's like
someone sees a billboard ad for your service, they open the door, they're greeted by someone and then
they can schedule an appointment or take action on whatever that funnel is presenting for them to do.
Online funnels can work the same way. They follow a logical process of guiding your lead towards a
sale and leads are nurtured through the funnel and are typically red-hot by the time that they buy.
At the top of the funnel, you have a wide audience of tons of people that might be interested in what
you have to offer. But the rest of the sequence in your sales page copy and your hook and your
headline, in your bonuses and the ways that you convert your audience is going to will
that audience down to the point where you only have the best, most qualified people that are
going to take the next step in your sales funnel. So, do you see how that compares to the person who
sees the billboard ad, they take the next step and open the door, they click through to that
call to action and they look at the page, they're greeted by someone, seeing the copy on your page,
and then that call to action is the equivalent of them maybe scheduling an appointment or signing up
for the thing that you're offering. I want to hear from you. Have you ever been on a super compelling
website or a sales funnel that almost effortlessly brought you along a customer journey? Let me know
what it was in the comments. I can tell you for myself personally, I've seen Facebook ads
sometimes that felt like they were speaking directly to me. It's like they knew my exact
pain points, my problems, my desires. I clicked on that ad, AKA, the billboard and opened the door
to the sales funnel then I was greeted by someone or really saw all of that sales page copy which
further nurtured me towards believing in this product or service and then throughout the page is
sprinkled with calls to action for me to actually opt in and take the next step, which meant they got
my credit card because their marketing was just so dang good. So, those are the tactical steps that
your audience walks through but I want to share with you the 4 psychological steps that a sales
funnel leads your viewer through. When you have a sales funnel in place, there's like this yellow
brick road that's laid out for your customer. The first step is awareness. This is where your lead
becomes solution aware. Your offer is presented clearly to them as the answer to their problem. The
second step is interest. After they have awareness, maybe they find some interest in what this is.
So as a lead works their way through the sales page, they become more interested in your product,
their resistance is lowered and they learn whether this product is right for them. That third step
leads them to the decision. This is where the lead can make the mental decision to buy and the
fourth step is action. This is where the buyer can enter their credit card information and as good as
sold. I want you to think about that and observe your own behavior when you land on a sales page.
I gave you my example of seeing a Facebook ad, clicking onto a page and being so intrigued by
the copy feeling like they knew exactly what I needed, what I wanted and they obviously had the
solution I needed to the point that I threw my credit cards at them and couldn't wait to
buy what they have to offer. I want you to think for yourself what are the sales pages that have
given you that emotional reaction or what are the sales pages that were boring, hardly caught your
attention and maybe you didn't even click on them or if you did, you clicked off right away. If you
can observe your own behavior to other people's content and sales funnels and you can see what
works and what doesn't for yourself, that can also help you in creating your own sales funnels. Now
the proof is going to be in the pudding when it comes to your own data. We want to be able to check
the metrics of how many people are landing on the sales page. Of those people, how many people are
clicking through. If people are clicking through to your ad onto your page but they're not buying,
that shows us that the ad might be working but the sales page copy isn't. Of no one's coming to your
page, we need to work on our traffic strategies. So, throughout the entire process for yourself, observe
other people's funnels and see what you can learn from them while also comparing to your own data.
I'm going to share with you my personal secret, my personal framework to helping
guide a lead towards the sale but before I do, have you subscribed to this channel yet? If you want to
bring your business closer to infinite cashflow with evergreen content and incredible offers,
go ahead, hit that red subscribe button to be notified every time I upload a new video. In every
successful program, product or service I've ever sold, I found that it all tied back to one thing
and that was by having a story selling framework installed in my content and in my funnels. So I
created an acronym to help you remember every step. The acronym is ELSA and yes, you might think of
the snow queen from Frozen, yes, but for these purposes, do not let it go. ELSA stands for epiphany,
lesson, story and application. The E and ELSA is for epiphany. This is the main idea of your
product, the big breakthrough, the big takeaway that you want your audience to walk away with. So when
you're creating your sales funnel, what's that big epiphany, the big breakthrough that you want your
audience to walk away with or walk towards your call to action with? If you can reverse engineer
this, we can make sure that everything else is designed to reach that epiphany. The L in
ELSA stands for lesson. This is your specific, your proprietary framework. This teaches them
something, offers value and explains to them why they need this product. But instead of being boring,
snoozefest, Charlie Brown teacher at the front of the classroom like... the best educators, the best
marketers are the ones that spend more time in the story and it's the story that humanizes you
and helps you relate to your audience and builds that know, like, trust factor. If i just shared with
you that once upon a time I used to be a dental hygienist and I was making okay money but I was
bored of my job and then all of a sudden, I had a multi-million dollar business, you'd be like well
great, that's good for you but how does this help me? But if I go into the story and share with you
how painstaking it was, how I hated looking at the clock every single day to be released from this
job, how there was an injury in my family that meant I couldn't go back to work for some time
and I had to get to this point in my side hustle so that I could be able to pay the bills for
myself and my family and that finally, after trial and error and trial and error and late nights and
early mornings and failures and finally reaching this epiphany of how I could grow my business
with YouTube and high ticket sales, that might be something that maybe you'd relate to a little bit
more instead of this instant before and after, you got to experience the highs and lows with me, maybe
even resonated with parts of that story yourself. That's what's going to create that know, like, trust
factor so that when they do have the purchase decision decide who they want to buy from, they're
going to buy from people that they believe in because they've been through a similar experience
themselves. So, you have your epiphany, your lesson, your story. When you've gotten this far with your
audience, that's going to guide your audience down that yellow brick road to Oz which is what I like
to call the offer zone. So, the A in ELSA is for application. This is that powerful call to action
for what to do next. It's that actual step for your audience to take, to go through from being a lead
to being a paying customer. If you're working on a funnel right now, I've got you covered with
our plug and play funnel templates. Whether you're building a funnel from scratch or
from the first time, I've put together my best performing, best converting funnels for you to
just take and plug and play. So, you can click the link in the video description below to get yours.