Sell, me this pen. Now, many people find it hard to sell or
to market products in niches where there are many competitors. There are many
competitors who are selling the same exact products as them. But I'm not
actually going to sell you this pen. Because sales is old-school frankly. And
sales is going away. Person-to-person communication sadly is going away
because of these things right here. Most interaction on the world is actually not
happening person-to-person but it's happening on cellphones. It's happening
on computers. And I'm not going to sell you this pen. And I'm going to market you this
pen. And I'm going to make a return on adspend. For every dollar I spend
marketing this pen, I'm going to make $2 back. And I'm going to scale that
$2. I'm going to scale that ad campaign to make thousands of dollars
selling pens to people online. Because that's the future, If you're selling, get
with it. You should be marketing. So, I'm going to show you how I will market this
pen in this video and earn thousands of dollars. And I'm going to go over the 4
essential things you need to know to market a product that is highly
commoditized and be able to earn lots of money doing it. Let's check it out in
this video.
Now, before I go into things, if you are interested in marketing, if you get
excited about this subject, make sure to slam that subscribe button
because all we do on this channel in the John Crestani money club, I make millions
of dollars a year. You can check my tax returns. But we talk about marketing and
making lots of money doing it. And I sell training courses online that's half of
my income and I make millions of dollars doing so. But not only that is my
students make millions of dollars online applying the exact same techniques for
marketing that I do. But let's check out how we would sell that product. And by
the way, this is this is actually a pretty cool market. It's called the
sharpie magnum. But I'm not going to go too deep into that. The first thing you
need to know about marketing is stories. Stories sell. Now, doing teaching for a
living online I have found you know, just just a little story about this is I used
to use white boards. And white boards suck because they have glare, you point
the camera at them the wrong way. The marker doesn't show up right. But the
fact of the matter is people want a personal context for whatever it is
you're selling them. Adding that personal context to this beautiful Magnum adds
a lot more legitimacy to whatever it is you're selling. People don't want to
speak in terms of... You know, this is work for some people. Or "This is a great
product because you know I heard this this." And this people want individualized
stories because people trust other people. And if you have a personal story
to relate how a product has helped you in your life, whether that is make more
money or make your health better or build better relationships, you can sell
that product. Whatever you're selling, attach a story
to it. The next thing: You need to understand about sales or marketing. Are
you giving people a painkiller? Are you giving people a vitamin? Now, a vitamin is
nice to have. Can make you be healthier, make you feel better, you're supposed to
do it. But a vitamin doesn't change your life. You don't need it now. However, a
painkiller. Painkiller gets rid of a problem right now. I have a migraine. I
have a horrible headache. I have a problem in my life. I wanted out right
now. Now maybe you have a problem in your life. Maybe a relationship isn't where
you want it to be. Maybe you're not making as much money as you'd like to
make. Or maybe your health isn't exactly where you want it to be. Now, you give
people a solution they're supposed to do versus you give them a painkiller that
gets rid of it right here and now, they will pay you good money for it. So,
whatever you're selling, you've got to make it a painkiller to whatever problem
your prospect is having. Does that make sense? The next thing you must understand
is, F stands for fear. O stands for Of. And M -O, stands for Fear Of Mmissing Out.
People when presented with a problem or a solution to their problem generally
we'll say, "Sounds nice John. Maybe later. I'll think about it. Sounds good." You're
never going to sell a product. You're never going to market a product unless
you give people a reason to act right now. Add urgency to their life. Add
scarcity to the product. "I have 5 of these left. They don't make these
sharpies anymore but they will make you a successful YouTuber." What
it is. But you need to add scarcity or urgency to whatever it is you're selling
or marketing to make people want to buy it right now. If people have a fear of
missing out, they will act. Have you ever tried to buy tickets to a popular
concert? You need to act right now or else the tickets will sell out. Or to a
sports game. There's a limited number of seats and you won't get the tickets. You
won't get the discount unless you pay today. And giving a person, a reason to
act right now will help along and make sure that your marketing or your sales
or whatever you're doing works. But you need to give people a reason to have
fear of missing out on the opportunity to get your product at that special
price. Or to miss out on the opportunity of ever getting that product because it
is selling out or it's not made anymore. Whatever that is. You get that fear into
people's brains and they will act very quickly. And you will sell out of
whatever product you're marketing like that. And that turns into dollars. Now, the
last point I want to make before I actually sell you this pen or some other
pen. You have to understand benefits versus features. Benefits are frankly
they're talking about how this this pen has actually helped me get more
subscribers on YouTube, okay? Because my subscribers before, they didn't like me
writing on whiteboard. Nobody could read what I'm saying.
And I couldn't convey the messages that I wanted to demonstrate when there was
glare or all sorts of other mishaps that happen if people couldn't get the
knowledge that I'm trying to feed them from my brain. Or as features. Features
are boring. Features are talking about oh this pen as a... You know, it's a 3/4 of an
inch diameter mark and it's got about you know a half liter of you know liquid
in it. People don't care about features. Think
about how MAC markets their product versus how Windows markets its computers.
Windows markets their computers how? "13.5 inch screen. They say 3.2 gigahertz of
processing power." Who cares? Apple markets its products buy cool. They
just show a picture. They show a picture of a young cool person using a Mac. They
show a picture of a cool beautiful looking creative person on their Mac
with their air pods in their ears. Can becomes a social symbol. You know, it's
cooler to have an iPhone. They have that distinctive look. If you see somebody
with an iPhone, you think to yourself, "Ah, that person's doing something cool. That
person has you know, a good phone plan or a little extra money to rub together to
buy that. They're hip." Right? Apple is the biggest computer company in the world
now because they've been able to market their products. Which is the same exact
computer as the windows mind you with benefits, okay?
There's benefits in Mac Windows or serving up features. So, let's get over to
my computer and check out how would I mark it a pen, okay? How would I mark a
pen. I'm messing with you a little bit. I'm actually not going to sell you this pen,
okay? I'm not going to sell it to you at all. In fact, I'm going to give it away for free
plus shipping. And the way I would do this funnel is I would do it in what's
called a free plus shipping funnel. Now, how does a free plus shipping funnel
work? Well basically, I'm going to get you to put in... The way I'd market this is I
would give this pen away. I would give you some sort of reason to buy this pen.
And we can look on my screen right here. And here's an example of a free plus
shipping funnel. It says from gun carrier in association with American gun
Association, "Fight for your second Amendment rights with our exclusive I
pack t-shirt." And I would actually give away this pen
or a similar pen like this. And I would charge $4.95 to ship it to cover my
costs. Now, "John, aren't you losing money on the pen?" We'll, check this out. Now, in
order to do this, I would likely source the pen from Alibaba and I would
dropship. It's something like this: So, here we are on Alibaba.com. And I would
take a customized gold luxury business gift ballpoint pen that costs anywhere
from about a dollar. And I would get this pen and I would customize it for
whatever niche I'm going after. Whether that is Redskins fans, whether that is
football fans or hockey fans or baseball fans of a particular team. Or people that
are interested in a particular kind of Association like guns or business or
Grant Cardone or sales or whatever that is. And I would customize the pen to kind
of fit what their beliefs are. Something that they identify with. And I'd give it
to them for free. And I would say limited quantities, special giveaway. Let people
know that the quantities are limited and that this will... This offer will not be
available for very long. So, the people are getting a special pen for free. But
what I would do is I would move them along into what's called a one-click
upsell. And this is what the free plus shipping funnel is. It's you give
somebody something away for free and then you you know, you cover your
costs with shipping and then you offer them immediately after something with
more value that you end up charging them money for. And this is a time-tested
marketing funnel which works and which I've made millions of dollars with in my
affiliate marketing business by doing this with natural supplements. I used to
sell weight loss supplements and skin care supplements
with a free plus shipping funnel. Where you give somebody something away for
free and then you charge them for something more valuable later on. So, I
would go after a funnel like this. Then I... Immediately after they buy the pen, I
would give them something more valuable such as in this case, they're selling a
survival knife. It's like a utility business card. And I would sell my
audience this for... They don't even have to put in there... And credit, you know, the
credit card details anymore. All they have to do is click, "Yes, I want this too."
Now, if you're interested in the free plus shipping funnel, I'm putting a link
somewhere in the description below where you can actually literally copy this
campaign over to your clickfunnels account for free and start using it. So,
you can click below and I'm sharing my funnel with you for the free plus
shipping. And you can start using this funnel to market whatever product it is
you want. But that works. And it makes a lot of money. You can sell pens with it.
You can sell whatever you want with it. Whatever commodity you want. But you can
make money selling people something more valuable. Whoo! So, that's my take on the
sell me this pen. I hope you guys found this enjoyable. And I find marketing the
most interesting subject in the world. And if you do too, if you want to go
deeper into this amazing skill and learn more about marketing from me, click the
subscribe button like this video. And let me know in the comments what you think
of this video. If that would work or if it wouldn't work,
tell me. Does it work? Does it not work? So, let me know in the comments. And let me
know also what types of videos, what would you like to see me market? Or what
would you like to see information on in the future? Let me know what subjects you
want me to talk about more in the future below this video. Looking forward to
seeing you soon. Have a good day.