They, we are going to talk about seven nifty marketing ideas for 2020 guaranteed
to help you grow.
So I'm going to start with the very first one over here.
And by the way, I mean, this comes from a lot of the experience that we do around
marketing school, which is a podcast that we have.
So the first one that's worked really well for us is guest carousels.
Carousels work really well on Instagram, and they also work really well on
LinkedIn.
So what I can do is I can just have a carousel of seven different, each carousel
is a different marketing idea.
And those do well because to get engagement, you can post it for yourself.
You can post your own carousel, but imagine if I don't have a big following on
Instagram, which I don't, it's only about 6,000 followers or so.
What you can do is you can go to someone that has maybe 20,000 or a hundred
thousand followers or so and say, Hey, look.
I've done content like this before.
I've done this carousel.
Do you mind if I do it for you?
And if they say yes, then you can say, Hey, you, okay, here's the carousel.
Here's the copy that you can write for your audience.
You want to do everything for them, right?
So if I go to a designer, I actually did this with a guy that has a design
background Chris Do, and he's got 250,000 followers or so.
I said, Hey, can I do this guest carousel with you?
And he said, yes.
I gave him five ideas or so.
So I kind of did the work for him.
And then once he said yes.
Well, my team worked really hard on it.
And then, we worked into the carousel.
I then I wrote the copy for him and then he sent it out, you know, all the work was
done for you.
And then he just, you know, sent it out and we gained about 600 followers or
something, which is big for our 6,000 a relatively big compared to the size of
our, our account.
He's actually done guest carousel before it was someone else posted.
He gained about 5,000 followers or so.
And I think the person that did get guest carousel gain about 2000.
So I would do that.
And then I'll carry that over to how do you make that work for LinkedIn?
Like when I post for LinkedIn and I do the carousels, those work really well, but I
can just find someone on LinkedIn and say, Hey, they've got a big following.
I'm going to do a guest carousel for them.
As a matter of fact, these people that write all this content, LinkedIn all the
time, I'll take their top three, top four top five posts or so I'll say, you know
what?
Why don't I just consolidate it?
Do something like I did right now it's going to get a lot more reach.
How would you like that?
Of course you're going to like that.
We all want to grow, right?
The second thing is you want to take an omnichannel approach, taking the carousel
approach and carrying it over to LinkedIn.
That's omni-channel cause I'm just repurposing what I've done already and
just moving it over and that works really well.
This video.
Can easily become a podcast, which is exactly what we do.
We take this video and we move it to a podcast.
It can become a long form blog post as well, and then we want to push it to
Twitter.
We can take the carousel we can push it to Pinterest too.
There's a lot we can do with this, right?
So you want to take an omnichannel approach because.
People are looking at so many different channels nowadays.
One second, they might be hanging out on Spotify like they're watching Netflix.
You're listening to Spotify, and then the next second they're on ticktock over
there.
And next second, you're listening to the podcast.
You didn't even know what they're doing.
Take the Omni channel approach and you'll get the most bang for your buck because
you don't want to have all your eggs in one basket, especially moving into the
roaring twenties.
You want to make sure that your ass is covered.
So number three, mini events.
So the podcast, I do.
A marketing school.
I do it with my cohost, who's another marketer named Neil Patel, and we've
started doing mini events, meaning that we will take our community and say, Hey guys,
we're doing an event.
We're doing our, ours are in Los Angeles, New York, San Francisco, but we gather
about 50 to a hundred people together and we just talk about how we can help grow
their businesses, right?
We get the right people together.
We do events together, we have good dinners together, and what you want to do
is you want to take.
All of the online influence that you have and move it into an offline community
because that goes a lot further because when you build a relationship with
someone, it's not just an online touchpoint.
The online touch points are important, but when you make it in person, even interact
for five to 10 minutes or so, those people are very grateful and if you can help
them, and in those five to 10 minutes, it goes a long way.
You didn't have to think about things coming back to you.
People will repay you in some way, shape, or form, like don't even think about what
you're going to get from it.
Just know that you're going to get something back from.
From creating those, those in-person touch points.
Cause that's what I think it's, it's truly all about.
Number four is product led growth.
So the best example of this is a company called HubSpot and HubSpot.
They give away their CRM, which is a customer relationship management tool.
They give that away for free.
Whereas in the past, people tried to charge for it.
Now.
Previously.
I remember talking to one of their, their general managers at HubSpot, 99% of the
company was against giving away their product for free because they previously
charged for it.
Now, keeping in mind they're a big company, they're a publicly traded
company, and when they made that change, they actually started growing a lot
faster.
So what I'm basically saying is you give away a product for free.
Even for us.
I have a software called click flow.
We actually have a freemium version launching, which you can actually go to
click flow.com/content-decay.
It's our content decay tool and we're giving that part away for free because we
want people to come in, we want them to get the value from it, and then maybe they
can upgrade later.
So we want them to, basically, we want them to get a taste of it.
And then the same thing with HubSpot.
They have a lot of different upsells and cross-sells that they can, once they get
you in there, they know that they have you hooked, and then from there they know they
can close you for a much bigger deal if you can't buy a product right now.
Just go to 1K projects.com so the number 1 K projects.com you can try to go buy stuff
there.
There's a lot of code out there that you can leverage for developers that don't
want their products anymore.
Or you can go hire a developer out there to help you build something, or you can
build a simple widget to you have a lot of different options.
Be more creative.
It's much harder to build a product and give it away for free than it is to build
a.
Well in general to build like an ebook or to give away like a blog post, write a
blog posts are generally free.
If you're going to do something, give away a product that works really well.
If that's why a lot of companies, especially a lot of softwares and service
companies are doing that.
Number five, sure, you can have your email list, but also think about leveraging
messenger.
Also think about leveraging.
You can use web notifications too.
We use subscribers.com and we love it, but you have a lot of way of notifying people
text messages, great tool.
You can use a tool like community.com I found that when we, when people apply for
the the mini event that Neil and I do.
We automatically texts them.
The response rate is like 65, 70% or so, because people love that and I can
actually respond to them for from within the tools that I'm using.
We use front app and we use Twillio to kind of combine a text message, with that.
Number six, for those of you that are trying to get clients, everyone is trying
to do consulting.
Everyone is trying to get clients.
I think there's over got, I think it's 57,000.
Consultants are so in the Los Angeles area and Los Angeles pretty big, but there's a
lot of consultants out there, right?
So the thing, the thing that you can do is if I'm reaching out to a CEO, I might say,
Hey, I have some data.
I have some data for you, right?
And so I can just say, basically the data can be like a quick study.
I can show how they're doing versus their competitors or whatever.
But I can a.
I know that I've got their intention because I know what they're interested.
So I have some data on your industry.
Okay, boom.
Got their attention with a subject line.
Second thing is I do the work upfront.
So instead of saying, Hey, would you like me to do the report for you?
I pay more attention to people when they reach out to me and the work's already
done.
Instead of saying, would you like me to do this for you?
And you can see my examples here.
That's more work on my end.
But if you did the work for me and you show me that you understand what I'm
looking for it that you've done the research already, all you have to do is
stand up a little more.
There's do a little more and then that goes a long way.
So seven, if you are looking to do any form of account based marketing.
account based marketing is just basically like, if I'm targeting Coca-Cola, I can
target the entire marketing department or maybe the marketing executives, and then
I'm not just hitting one person, but I'm hitting multiple people on the account,
which to me is still just marketing.
Or sales, what you can do nowadays, you don't need to buy some expensive sales
tool, but you can find these people's emails.
You can use something like Clearbit and then what you can basically do is you can
use a tool like air table and air table can basically, once you put a, you find
the email address addresses, put the information into air table.
And automatically that information from air table, you can use an email tool like
sendable or anything like that, and then it'll automatically start sending those
people based on, the email addresses that you inputted and the first name that you
inputted.
So you don't need to buy any crazy software tool.
We personally like I, I like using Mixmax just cause we pay for it right now, but
there's a lot of no-code alternatives right now that you can use air table, you
can use Zapier to combine all the tools that you have and then you can go from
there.
So, yeah.
By the way, let me know which nifty marketing idea you liked the most, or if
you think I'm missing the nifty marketing idea, drop it in the comments below as
well.
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