Hey everybody, Ryan Gromfin here, author, speaker, chef,
restauranteur, founder of TheRestaurantBoss.com, ClickBacon.com,
and ScaleMyRestaurant.com.
What is making a peanut butter and jelly sandwich have to
do with your restaurant?
Well, it has to do with the order that you do things.
If you spread the jelly on the bread first, you're never going
to be able to spread the peanut butter on, it's going to be a mess.
And if you put it on the outside, the spread, the jelly on the outside
of the bread after you've put the peanut butter on the inside, it's
going to be a hot mess, right?
So it's not just about the ingredients, it's about
the order that you do it.
Now really quickly, if you want help in your restaurant and you
go to see a marketing company.
Well, what do you think they're going to tell you?
They're going to tell you that you need to do more marketing.
If you go and see a bookkeeper, a CPA, a finance professional;
they're going to tell you that to fix your restaurant, you
need to work on your finances.
No different than if you're experiencing back pain.
If you go to a surgeon, they're going to tell you to do surgery.
If you go to an acupuncturist, they're going to tell you to do acupuncture.
The reason I’m telling you this is, I'm an operations guy.
So I put operations first and foremost.
Just like you got to put the peanut butter on the bread
first, I think you've got to fix your operations first.
What good does it do you to have the most perfect finances in the
world to squeeze every penny out of every customer who comes into your
restaurant, don't get me wrong, that's important, but if you only have 10
customers a day, what does it matter?
And what good does it do you to market your restaurant, to spend thousands
of dollars a month to have the most perfect marketing funnel in the
world, to be attracting people to your restaurant day in and day out?
If every guest is disappointed because your quality of food and service is
not exceeding their expectations.
If you fix your operations, if you work on your operations,
if you improve your operations; you're going to fix everything
else in your business.
Now that's coming from an operations guy, right?
If you believe that marketing is what you're plagued with,
you should go see the best marketing specialist in the world.
And if you have all the guests in the world and you have the best
operations in the world and you're not making enough money, you should
go see the best finance people in the world, but right now what I
want you to do is I want you to ask yourself what order do you need to
improve things in your restaurant?
What order do you need to work on things in your restaurant?
Now those are the three key areas.
The three key areas are operations, profits, and
attraction… attracting, marketing…
Oh, I'm sorry… attract, operate, profit. Attract, operate, profit.
Those are your three key areas of focus in your restaurant where
where you want to spend time first.
If you're interested more about this operations, financing, and
attracting, or profits and attracting and how they all interact with each
other and where you need to spend more time first; we've actually
put together a great webinar, it's called the nine restaurant
accelerators and we actually break down each of those three areas into
three more areas and we're going to pop it up on your screen here.
It'll be below this video whether you're watching this video on
YouTube or on our website, there will absolutely be a link for you
to register for this webinar, and depending on when you're watching
this, the webinar might not be ready yet because we're putting
it all together right now, this is going to be the most valuable
free training that we've ever put together for our restaurant
owners and operators out there.
So if it's not ready by the time you're watching this, there'll be
a page where you could register to get on the early notification list.
So you can get some special bonuses and things as soon as that comes out.
So go ahead and either click on the link above or below or in the
description somewhere, but you've got to ask yourself the question
of what is it that you need?
What area do you need to improve in your restaurant and in what
order because if you put the jelly on the bread first and then the
peanut butter, you're going to have a really difficult time spreading
that peanut butter and it's not going to be a delicious sandwich.
Anyways, this has been Ryan Gromfin wishing you all
an absolutely amazing day.
And remember, systems create freedom, freedom creates
value, and value creates scale.
I'll see you all next week, bye-bye.
Are you struggling to grow your restaurant business?
Are you failing to find the time to do all the things you
need to do because you're stuck doing everybody else's jobs?
This sucks, I know, I've been there.
You're not alone.
The difference between where you are now and where you want to
be is a plan and some new tools, and that is why I created scale.
It's my newest course for restaurant owners who want
to grow their businesses and build an extraordinary brand.
Learn more at www.ScaleMyRestaurant.com.
I hope you enjoyed this week's training video.
If you haven't subscribed to our channel yet, would you go
ahead and smash the like button right up there so you can get
notified every week when we release a new free training video.
I've also gone ahead and put a couple of videos for you here and here
that I think you're going to enjoy.
Remember, systems create freedom, freedom creates
value, and value creates scale.
Manage systems, develop people, and be awesome.