>> In this episode of the AI show,
Mahesh has returned to show us
all the cool new features of Bing Custom Search.
You can add search capabilities your website today.
Make sure you check out the episode.
Welcome to another episode of
the AI Show where we're going to talk to Mahesh,
my good friend about Bing Custom Search.
There's been some cool things that's been built,
but for those that maybe aren't caught up,
tell us what Custom Search is and why they should use it.
>> Yeah. Thank you, Seth. It's great to be back here.
Just to recap about what Custom Search is all about.
Custom Search, it's an easy to use,
ad free search product
that you can build within a few minutes.
It comes with ads free and you can
set up an instance in just a few minutes.
You can also have an option to add
just the parameters any time.
You have an option to pin an instance,
you can block an instance, things like that.
>> And it's an awesome product for those that
haven't we'll put a link to the video from before.
But at Build you released a couple of new,
cool things. Why don't you tell us about those.
>> Exactly. I'm going to talk about that.
At Build we are launching five key set of features.
One is so far,
you are being used to using just the web vessels,
but now, you will have an option
to use a custom made search as well.
You can integrate powerful image search capabilities
as part of your Custom Search instance.
Second, Autosuggestions.
Autosuggestions will enable you
to type less and to do more.
So, that is another important
feature that we are launching and third, statistics.
Think about how you can get powerful data and
information about what your users are
searching for on your website.
So, that is what we are launching
as part of the custom statistics.
Then fourth, we are also launching the instant staging.
So far you are not able to test the instance,
you are directly making
changes and pushing it to production.
But with instant staging,
you will be able to test
your configuration and then publish it to production.
>> That's amazing.
>> You will get more control.
And finally, we also have an instant sharing feature,
where you will have a let's say,
one of the question you asked me last time was, "Hey,
how can I share the instance
if I'm going on a vacation?".
With instant sharing, you
will be able to share the instance with
your colleagues so they can continue
to do administrative tasks on your instance.
>> Awesome. These are cool five features.
Can we dive in and see what they look like?
>> Yeah absolutely. I'm going to show
you a great demo of how easy it is
to set up our Custom Search Instance
with all these new features.
>> All right. Let's do it.
>> Now, as most of you are aware,
you need to go to customsearch.ai
in order to use the instance,
but for this demo I'm using a demo instance.
>> Okay.
>> Now, I already created my Custom Search Instance
with the name "Build 2018 Demo Instance".
And as a next step,
I have also gone ahead and added a list of sites.
I want to decide full results for my users.
>> Cool.
>> Now, in order to test
how this works, I'm going to enter,
because I added I mean,
I'm really fond of games so I added
xbox.com and then minecraft.net.
So, I want to test it by giving a sample query,
let's say, Gear of Wars.
Forced. As you see the instant it's got up and we are
giving you back the web results
within a matter of a few seconds.
And if you notice,
so far in the past,
you have been getting one need of we results,
but now you also have image results.
>> That's cool.
>> So, you see for the keyword Gear of Wars,
you see all these great images.
Just getting it only from the
xbox.com or the other site
you are adding to your Custom Search Instance.
So, think about how you can use these type of
powerful image capabilities to
create an enriching experience for users.
Then the other things we also have enabled is
the Safe Search Mode
where you will be able to change the filters here.
You also have an option to select the market.
You can select which market
you want to surface the results from.
>> Awesome. And this can all be customized
via an API as well?
>> Yeah. Exactly.
>> Awesome.
>> I'm going to show you the ways you can use the API.
Either you can use it as a hosted UI,
or you can also take, I mean,
as part of the JSON response,
or you can also directly use the HDMLN.
>> Cool.
>> I'm going to show you all that.
>> Awesome.
>> So, this is the key feature image.
If you want to build
an enriching image in search expedience,
you can always use this feature.
Then the other functionalities is blocking.
Blocking is nothing but lets say,
if you don't want to your users
to see your certain results,
you can always use the blocking functionality.
For instance, I don't want
to show results from this site,
so I'm going to block this. It appears here.
I have an option to determine
at what level I wanted to block it at.
So, I'm going to choose the specific site here.
And now what happens is,
when I refresh this key word,
it's not going to surface
results from the site, I blocked it here.
>> Of course.
>> So, think about let's say,
if you want to block any forum results,
you will always have an option to block those results,
so your users don't see those results.
>> Yeah. And that's a cool thing because there are
certain things that you don't want people to search
like your forum of content and maybe you don't control,
you might want to block that out of your search.
>> Exactly. Also you can use
the safe search parameter as well.
You can determine whether you want to
choose moderate or strict filters,
so your users can get
results based on the parameters you select.
>> Awesome.
>> Then another functionality spinning.
Say for example here, I already pinned
this specific site to appear as top of my results head.
So, what happens is whenever
the keyword Gear of Wars is entered,
I will always get the specific site which
I pinned in my specific Pin Instance here.
>> Cool.
>> And lets say if you have
a certain product you want to
promote during a specific time period,
that is where you will use the pinning functionality.
>> Cool.
>> Now, I also talked to you about the autosuggest.
>> Which is a new feature.
>> Exactly.
>> Okay.
>> And there's multiple ways you can use autosuggest.
First, in order to use autosuggest,
you need to enable the autosuggest and
either you use the autosuggestions provided by the Bing.
Bing has powerful autosuggestion capabilities.
Either you use it or
you also have a customizing option there.
So, you can always customize how or
what kind of autosuggestions you want for your domain.
>> That's cool. How does that work?
>> How does it work? Here is what I have already entered
a few words as my autosuggestions.
Let's say for example, I love motor sport,
so if I enter for instance Forza, right?
This is the user-define autosuggestion,
I'm defining in my instance.
I'm just making it less.
And what happens here is,
when I go and start typing in F-O,
because I have defined
this autosuggestion, instantly it reflects.
>> That's cool.
>> That is what you see here as the user defined.
And also Bing provides the autosuggestions as well.
As you see here these are
all the autosuggestions populated by Bing.
>> It's almost like pinning, but for autosuggest.
>> Yes, exactly.
>> That's awesome.
>> And let me go back and show you for instance,
if I start typing, Gear of Wars,
these are all the autosuggestions I define,
then these are all the solutions provided by Bing.
>> Got it.
>> For your particular domain
that you added to your Custom Instance.
Autosuggestions defined by you as part of
the user defined suggestions will
always take priority over the Bing.
So, which is nothing,
but we want you to have more control of your Instance.
That is why we have organized it this way.
>> Cool.
>> Okay. So, then the other key thing is
the Hosted UI which you are
familiar with based on our last talk.
With Hosted UI, we have three different layouts.
We also have a different color theme.
You have an option to select "Web
Result Enabled" "On" or "Off".
You also have an option to whether you want to
enable an autosuggest or
don't want to enable autosuggest.
Now for example, I'm just disabling autosuggest.
I don't want autosuggest.
And then you can't choose
how many results per page you want.
Also you can choose
how many image results per
page you want to show to your that users.
And here I already gave the page title.
You can edit it at any time.
For example here Xbox search
is the page title I've given.
And you also have
an advanced configuration where you
see the search box you want to enter.
You can change the term here if you want and
it will automatically reflect just say,
"Search" for instance,
which is what you will see
the changes getting reflected quickly.
And then, you also have an option to add a logo.
>> That's cool.
>> Yes. You can add, for
example here I have the Xbox logo,
I just got it, so it appears in my Instance.
And you need to have a subscription key
in order to test your Instance.
And there are multiple ways.
Before you can see how your Instance will look like,
you need to publish the Instance.
So, that is where we added
this new feature called "Publish."
So, I'm just going to "Publish" and it's going to ask me,
"Hey can I publish this hosted
UI and autosuggest changes to my endpoint."
I'm just clicking "Publish."
Now, once I publish,
here is where the difference
between staging and the production come in play.
All I was doing was,
I was configuring it as part of my staging environment.
Now I'm going to try it out so I
can experience what my users will see.
So, I'm going to just click on "Try It Out"
which takes me to a production tab.
Here I have an option to select
which endpoint I wanted to try it out.
So, I can exactly see whether I want to see
the web results or I have an option to choose image,
autosuggest, or the Hosted UI.
Let me show you an example, for instance, image.
I want to see the image.
So, for here I want to say, Game of Thrones.
And then I need to enter
a subscription key in order
for me to show the result site.
So, I need to go back and fetch a subscription key.
>> Cool. Let's do that.
>> I'll come back to you and show
you how the result will look like.
Let me go and fetch a subscription key here.
I'm going to get the subscription key
and I'm going to enter it back here.
>> Perfect.
>> And I'm making a API call.
And here, you see how we return the JSON response,
and it's very quick, as you see.
>> Yeah.
>> So, let's say, you have a great presentation layer.
All you can do is simply take
this JSON response and
embed it as part of your presentation layer.
That's one way you can consume the image endpoint,
or you can also use the hosted UI where
you can also use our HTML endpoint directly as well.
>> Cool.
>> This is just to show you how it looks.
So, similarly, you can test any other features.
For example, if you want to test
the "Web" results, you can always do that.
I'm going to make a simple call,
and you will see the response for "Web" results.
>> Right.
>> And you will also notice we have the custom config ID,
which is a unique identifier.
That's how Bing will know that
this specific instance is for your company.
So, each instance will have
its own custom configuration ID.
And then, you also have an option to look at
the "Summary" tab where you will
see what all you have added.
That is the active list of
site you added to your instance,
what is the blocked list.
You also have an option to see the pinning
and how many defined suggestions I did.
In this example, I did four.
And then, what's the page layout.
You will see the end to end
configuration in one single page.
>> Is this new? Because I don't remember this, sir.
>> This is also new.
>> Yeah.
>> So, this is like an enhanced
UI experience we are offering,
where you can not only have different options to choose,
but also, you have
an end-to-end experience in a single page, you can see.
>> [inaudible].
>> And then, finally.
>> And this for sure is new, right?
>> Exactly. So, think about how powerful you can
drive your business by using
these data capabilities we are offering.
So, with statistics, you will have
an option to choose the time frame you
want to have the statistical information
for your custom instance.
You can choose the market,
you can also choose the different endpoint,
whether you want the result from the web or you want
the statistics from the image, or other capabilities.
>> That's cool.
>> And with statistics,
we offer API call volume.
We can tell you that how many calls were
made against your specific Custom Search instance.
You'll also get the top queries.
So, imagine if you are running
a company where we
provide you with this rich set of data.
It will always help you to get this data,
and then, enhance your business.
You can think where you want to
focus in terms of enabling a great search experience,
or how you want to sell your products as well.
>> Sure.
>> So, then, we also
provide you geographical distribution,
where the queries are originating, and then,
we also provide you a response code along with
the safe search distribution based
on what you select in your Custom Search instance.
>> Got it.
>> So, you can use statistics.
It's a very powerful feature
in order to advance your business,
and we also offer support for you can export it Excel.
>> That's cool.
>> For much deeper analysis.
>> So, the last part that I saw
was their staging environments. Tell us about that.
>> So, staging is nothing but,
for example, once you configure your instance,
you can have an option to test it within
an instance before you publish it to your users.
>> I see.
>> In the past, we were not offering staging, but now,
we added this feature because lot
of developers were asking for this feature.
So, they can totally test it, and then,
deploy it before they push it to production.
So, this is a Custom Search.
You have these two new tabs,
"Configuration" and "Production".
And finally, I'm going to
show you another awesome feature,
which is the sharing of instance.
Let's say, I am working on
a Custom Search instance and I'm on a vacation.
I want to share it with you.
We were not able to do it in the past.
In the past, I need to share
my administrative account details.
And now, I can do it just by simply entering your email.
All I can do is,
this is the instance I created.
I mean, Seth, your email is.
>> Seth.juarez, J-U-A-R-E-Z, at microsoft.com.
Now, everybody knows.
>> Yes.
>> Nice.
>> Awesome. So, I just
shared the instance which means, now,
you will be able to make changes to the instance,
given if we're working on the same team.
>> Cool.
>> So, this is another powerful feature we added based on
the feedback we have been
hearing from the developer community.
>> Awesome. Right. Is there anything
else that's new that you haven't showed us yet?
>> Yeah. So, as you have seen,
we have lot of great features,
and it all comes with a new look and feel.
As you see, we added
all these awesome new tabs as part of everything.
All in one experience we have here as part of
the new Custom Search V2 product.
And I'm going to switch
back to the slide
and show you a summary of what I talked about.
>> Cool.
>> I'm going to now summarize what this means for you.
With the Bing Custom Search product,
you can build a powerful
search experience for your company.
It's an ad's-free product.
Setting up of Custom Search is super easy and quick.
You can use a Bing AI capabilities
to enable revenue and user retention for your company.
You will go to customsearch.ai,
and also, with this V2,
we are also launching a flexible tier pricing
where if you just want the Custom Search web results,
you can always purchase the specific tier,
and if you want image results, you can do that.
If you want web results and statistics,
you can always purchase the tiers separately.
And finally, if you want custom auto suggest,
you can always have
custom auto suggest tier along with the other tiers.
>> That's cool. So, you can totally
bring whatever you want to the table.
>> Exactly.
>> Awesome.
>> So, we are also offering you
custom pricing as a part of the Custom Search product.
>> Well, this is amazing.
I'm so glad you came for a part two.
The features that you've been showing are pretty cool.
If you aren't using it,
you should probably take a look.
There's a free tier where you can go
and bump the tire, see how everything is going, right?
>> Exactly. So, we continue to offer the free tier with
1000 queries where you can test out
all these new functionalities.
And I want to end this by saying, as a company,
we are transforming as a company's culture,
and also, we are transforming
from our product standpoint.
So, we have been getting
good feedback from our developer community,
and we are building products that's
going to help the developer community.
In fact, Custom Search V2 was
built based on the feedback
what we got from the developers.
So, please continue using this Custom Search product,
and give us feedback so we
can improve our future versions.
>> Awesome. Well, thanks so much for spending
some time with us. Thanks so much for watching.
You've been learning all about Bing Custom Search,
the new features in version two.
Hopefully, you'll use them. Thanks so much for watching.
We'll see you next time. Take care.