Holiday season is coming and that means highest sales rates of the year are right around the
corner.
Let's see how Printful users have fared during this time in previous years and how we can
use that knowledge to boost your sales through the roof.
Hei!
I’m Nora from Printful’s marketing team and together with our business analysts we’ve
gathered data about Printful’s sales during the last holiday season.
Stay tuned to find out what sells the most during that time and gain valuable tips for
the biggest sales week of the year!
We make valuable content for people who have just started in ecommerce as well as pros.
So be sure to subscribe to our channel and hit that bell icon so you never miss the latest
videos from us.
That said, let’s jump into it!
What is Holiday season
The peak sales season is the time of year where the demand for products is the highest.
Undoubtedly the top purchase rates are in november, peak dates being Black Friday & Cyber
Monday.
In this video we’re going to focus on these two dates, but check out info on Small Business
Saturday too!
It's a great opportunity for small business owners to get their name out there.
You can find a video we did about what is Small Business Saturday with a lot of useful
tips & tricks in the description below.
Why is it important
During the weekend of BFCM, the average order count for Printful users each day is four
times higher than in any regular day of the year.
And in november in general overall sales are up by 67%, because people are preparing for
holidays and buying gifts for Christmas.
If these numbers don’t get you motivated then know that they do motivate your competitors!
During this time Printful’s active store count, meaning stores that sell at least one
item, raises more than two times, so don’t miss out!
People are actively spending their money, so be prepared to give them your best offer.
What to sell
During the peak the number one bestsellers for our customers by far are T-shirts, like
the, Bella Canvas 3001 and Gildan 64000.
In our top 5 there’s also hoodies and sweatshirts - including our Hooded Sweatshirt and Crewneck
Sweatshirt, Long sleeves, leggings and mugs.
These products have proved themselves during last years sales peak, so consider adding
them to your catalog.
Where to sell
We also looked at where our products are being shipped out during the peak and by no surprise,
the US is number one.
But our customers also find success in Canada, England and Australia.
What's interesting is that Finland comes in 4th place for shipping embroidered hats.
Probably because their winters look like this.
We also see an increase in cut & sew products like leggings, pillows, and backpacks shipping
to Mexico.
If you're targeting these markets, display the products that customers want.
Run promos for hats and winter classics.
Tips&Tricks for Holiday season
So how does knowing all this help you boost your sales?
Here are some tips you should consider.
Tip number one - Be sure your store is running smoothly during the peak!
As we just mentioned it’s the biggest sales opportunity of the year, you don’t want
to miss out because your store isn’t loading properly or your checkout flow is broken.
Do it yourself or ask a friend to go through the process of ordering your products, gather
the feedback and use it to improve customer experience.
Be sure to check how your store looks on mobile, more and more customers tend to use their
mobile devices to shop.
Tip number two - Plan your promotions, this is the perfect time to launch a flash sale
or do free shipping.
Both of these are great incentives to get your page visitors into buying customers.
Running a flash sales will help people feel that they are getting a good bargain and including
the shipping cost in product your products pricing will ease checkout process resulting
in more converted sales.
Tip number three - Research what has worked for others.
Take a look at the stores that you like and see what they have done in previous years.
Maybe there’s something you could adapt, including email campaigns, flash sales ideas
or other incentives.
That can give you the necessary boost.
Tip number four - Start right now!
It’s never too early to start preparing for the holiday season.
This time period takes up more than 30% of all annual sales and people will be shopping
so you want to be prepared and want to get started with it now!
We made a great in-depth video about this topic called “Black Friday and Cyber Monday
tips & tricks”, so check it out to be sure your store is ready!
Printful tips&tricks
Printful offers a lot of good features that can come in handy during the Holiday season.
Our Warehousing & Fulfillment usage raises by almost 100% just before November, because
it’s practical to order your top selling product in advance and store them in our warehouse
so we can ship out your orders in one day.
This gives you a huge advantage over competitors, because your fillment time is narrowed to
just one day.
There are other advantages in using this service so check out the link in the description to
find out more!
Printful’s mobile app now provides order approval on the go, which is more than helpful
during peak when you have no time to snooze!
Download the mobile app and access all of your store stats from your phone.
We introduced multi-currencies on Printful, so if you’re targeting the EU or have had
customers in EU, you can set your stores currency to euros without Printful side showing up
EUR.
Plus you won't lose anything on the conversion.
Just choose the currency that match your target audience.
And that’s it!
What other tips & tricks you have for the upcoming peak season?
Let us know in the comments below!