Did you know that the average app loses
77% of new users within three days of install?
But why?
After onboarding,
many users don't get to experience
your app's value proposition.
It's time to activate and retain more of those people
you worked so hard to help discover your app.
So how can you help people understand your app's value?
This understanding comes at the users 'aha' moment.
The moment they use your apps core action
and realize how it adds value to their life.
The first like they get on a picture of a beautiful sunset
or catching a quick safe ride,
breaking a sweat or devouring that burger.
Here are four easy steps you can follow
to get people to the 'aha' moment.
Step 1: Prioritize your apps core action.
Start by identifying your apps core action
and highlight the user’s shortest path to that moment.
One way to identify the right core action
is to correlate the actions
taken by people in your app to the retention curves.
And don't bury the lead.
If a feature gets in between your user
and their aha moment, don't reveal it immediately.
Successful apps streamline the user experience
to help people appreciate the app's value first,
then grow engagement and loyalty by exposing other features later.
Step 2: Create a core action habit loop.
Activation isn't a onetime thing.
Move people from onboarding to activated and committed
by reinforcing the core action habit loop.
For an effective habit loop, each step in your app
should be an inevitable consequence of the step that came before.
It's important to identify and tap into your users natural triggers.
This will incentivize them
to complete your app's core action more often.
Be brave, remove obstacles or temporarily new features
that come between people and their core action.
Don't forget to revisit your core action loop to see
if the inevitable consequence test holds true.
Can the loop be improved?
Are there still untapped opportunities
to get people around the loop faster or more often,
or to increase your network effects?
Step 3: Help your users set goals.
Goals are a great way to introduce engaging features
that help form habits and new users.
People's short term goals are what can be completed quickly,
like completing a Spanish lesson.
While long term goals take time like holding a conversation in Spanish.
Form, long term goals around things within the users reach
that can be achieved with sustained effort overtime.
Of course, the race never ends.
Reward and notify completion of your user’s goals,
and once they reach them, introduce new ones.
Step 4: Embrace different types of commitment.
Committed users are your app's most loyal users
and are valuable to you in many ways, not just monetary.
They might be social enablers who initiate conversations
and contribute to the network effects of your app.
They could be sellers, content creators or fans,
and early adopters who can provide valuable feedback.
It's imperative to build a robust community of committed users.
Start by defining what committed users are for your app.
Then analyze their behavior to discover what motivates them.
Once you know who they are and what they like, design features
that retain committed users and continue to create new ones.
So for successful activation and commitment,
prioritize your app's core action.
Create a core action habit loop.
Help your users set goals.
Embrace different types of commitment.
Dive deeper into the Google Play resources
on unlocking your apps potential.
Check out the links in the video description.
Stay tuned for our next video and let's grow together.