Goodbye plastic, goodbye waste,
it’s a new era of shampoo
not a second too late!
Be good to the earth,
be good to your hair,
while singing in the shower
totally bare!
Lush’s Godiva Shampoo Bar is a two-in-one
bar that conditions and shampoos,
made to keep your hair healthy and strong.
These little guys do not require plastic packaging
and are totally naked.
The bar was named after the famed naked protest
of Lady Godiva.
The story goes that an English noblewoman
rode unclothed through the streets of England
to protest against unfair taxes.
Legend has it that the only thing covering
her lady bits during her ride
was her long luscious hair.
Over the centuries, the story became known
for this particular detail and the protest
of Lady Godiva and her long locks continues
to be told to this day.
The first step to making these shampoo bars
is to make an extract from hibiscus flowers
and olive oil.
The dried hibiscus flowers are wrapped in
a cheesecloth and left to steep inside a pot
with olive oil.
Olive oil can increase the tensile strength
of your hair which prevents breakage.
It’s also richly moisturizing which leaves
your hair looking shiny.
While the extract is steeping,
ingredients that will make up the conditioner
in the shampoo bars are combined into a pot.
Cocoa butter, shea butter, and
cupuacu butter are combined with a number
of oils that act as natural conditioners to
soften your hair.
All ingredients are then melted down with
the hibiscus extract until it forms a thick,
orange substance.
The orange mixture is taken off the stove,
cooled, and then poured into a tray to be
taken into the cooling room to harden.
After being cooled, the mixture is cut into
tiny squares.
These cute little cubes are now conditioner!
Now let’s see how the shampoo is made.
The shampoo portion of the bar contains whole,
dried jasmine flowers, gardenia extract,
and a mixture of essential oils.
Sodium lauryl sulfate is a safe surfactant
that produces the rich lather that you use
to clean your hair.
In the mixing room, the sulfates, gardenia extract,
and essential oils are poured into
a large mixer.
The gardenia extract is what makes the
mixture yellow.
After the shampoo ingredients are fully mixed,
the chunks of conditioner are added and combined.
The whole, dried, jasmine flowers are one
of the last ingredients to be added to make
sure they don’t break during the mixing process.
Periodically, the mixture is tested for consistency.
It is important that it is firm enough to hold together.
The final mix is taken to be pressed into bars.
It often takes several attempts to get bars
to be the exact size and weight required for
the perfect Godiva shampoo bar.
It can’t be too loose!
It can’t be too thick.
It has to be just right!
2.5 centimeters thick, 5 centimeters in diameter
to be precise.
Although they may look small,
these bars last up to 80 washes!
That’s the equivalent of two to three
eight fluid ounce bottles.
Once the bars are all pressed,
they are packaged and sent to your local
Lush store.
Last year alone,
just over two million plastic bottles were not
manufactured because customers
chose to buy Lush’s Solid Shampoo instead
of a bottled product.
That’s a lot of plastic that could have
ended up in the garbage.
So if you’re looking to be more environmentally friendly
or just want to shake up your shower routine,
these little bars could be your new best friend.
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