- Not to brag or anything but --
- Oh no!
You better hype yourself up.
You gotta gas yourself. - Lemme do that again.
Lemme do that again. - Listen!
Kyle, you better gas yourself.
- Lemme do that again.
Ask me again, ask me again.
- So I saw on Instagram that you are sold out.
- The season is so bomb that I literally sell out
in like 10 minutes.
- Hey boo, hey.
It's X Mayo and you're watching By Black,
your guide on a road to black equity.
This week, you're invited to the Cookout.
We're looking at Kal's Kickin' Rub.
A seasoning brand that was created by author
and food connoisseur, Kyle Kyson Clark.
Kyle is designing a model
that combines his love for everything culinary,
with a mission to uplift and empower.
♪ Black and I'm proud ♪
♪ I'm black and I'm proud ♪
♪ Black and I'm proud ♪
♪ Say it loud, I'm black and I'm proud ♪
♪ Black and I'm proud ♪
- [X Mayo] The barbecues origin is widely attributed
to indigenous people of the Americas
but has evolved into a cornerstone of black culture.
While the word is attributed to indigenous people
of the Americas, African slaves brought to the new world
quickly picked up the practice.
In Jamaica, marooned rebels who resisted slavery
formed their own colonies
and forged alliances with rebellious indigenous islanders.
Here, they share techniques of cooking among other things.
Leading to what is now known as jerky.
Despite an ocean between them,
indigenous people of the Americas
and African slaves have been harvesting,
preparing, and cooking food in similar ways.
The ability to salt, spice and half roast meat
would ensure that food would last through the heat
of the Caribbean and antebellum South.
Combining the origins of cooking over an open fire
with Mexican, German and Czech traditions,
black pit masters of the past made barbecue
as it is known today a uniquely black experience.
Today, we have an amazing special guest.
His name is Kyle Kyson Clark.
Raise your hands and put on your mask for
Kyle Kyson Clark.
So I wanna get into to your Kal's Kickin' Rub.
Now I have been munching on smoky, sweet barbecue.
- Oo, what you thinking?
- Let me tell you something.
I have been primarily plant-based but I've been eating fish.
You know I gotta look good on camera.
- Right .
- But this!
I said, I could put this on some salmon, potatoes.
I love a sweet heat.
It's a little sweet, a little heat.
- That kick, that kick.
- So tell me, why did you wanna start Kal's Kickin' Rub?
- Long story short,
I lost my job in March of this year due to the pandemic
and immediately I went into depression
because I was like Kyle how am I about to pay for bills?
I thought I was about to get evicted out of my spot and
I went back home to Miami for a month.
I literally stayed with my mom in my old bedroom
and was able to get back to know my old self
before depression, before I lost my job.
It was like so many things was happening to me
all at one time.
But being a home around family really re-centered me
and in that moment, that was when I was able to
come up with something that makes me happy
which was the seasoning.
God first,
I literally heard God was like, use your seasonings.
And I was like, what?
Because I cook a lot, I love food.
Anybody who knows me knows that all I do is eat, literally.
Literally I'm here like -- - Same, that's my ministry.
- I love food and all but I never saw myself
actually having a business in the food realm.
- You know I have my own business as well
and there are multiple things
that we as black people deal with because
we really don't have the resources or the infrastructure.
But what do you do when you're creating the blueprint?
- My biggest roadblock
and it's not really a roadblock.
For me it was, I was doing everything by myself.
Because when I sold out on my first batch
and I've sold out in like an hour.
and it sounded good. - Wow!
- I'm like look at all this money I got.
Look all this money I got.
When it came to me actually making the seasoning cause
I buy the seasoning, I make it in my kitchen,
I do the labels, I package everything
and I ship everything out.
It was a lot and I'm not gonna lie when I first did it
I said, I'm about to send these people their money back
because I can't do it.
- No, I know the feeling.
You like, look, take your little 25
with the shipment. - Take it.
Take it. - Because
my back is hurting. - I can't do it.
- My back is out.
I saw your post on Instagram that you sold out.
- I sold out literally,
not to brag or anything but I sell out in like --
- Oh no, you better hype yourself up.
You gotta to gas yourself. - Lemme do that again.
Lemme do that again. - Listen!
- So I saw on Instagram that you are sold out.
- The season is so bomb that I literally sell out
in like 10 minutes, that's how good it is.
- Period.
- And people really compare my seasoning to Jordan's because
you have to get it as soon as I launch it
because it's gonna sell out.
I went from being
about to get evicted to paying on my rent
and paying my mom's mortgage within three months,
that's where we at right now.
- When I walk down the seasoning aisle
and I don't know who owns Lawry's but
I know that's the one we pick, but all I see I'm like,
none of these really are for us.
- My seasoning, it has very low sodium.
I make sure to substitute the salt
for more flavorful spices.
The black community we faced a lot of health issues
when it comes to food.
I don't wanna jeopardize my health because
I have ribs and pork, and beef but
we all want something that tastes good
at the end of the day.
- So now we're gonna get into the mix herbs.
Now you know I'm from LA.
So I said, "Oh."
So they sent me.
Oh, that's not.
This is for the.
Put on the some spaghetti.
- It was a clean one.
So the mix herb is all natural.
There's no sodium.
So if you use the green herbs
you don't have to use salt at all.
- I'ma read the instructions because I like what he said.
Let me tell you, Kyle said, he tell you what to do.
He said. - What to do with it.
- The seasoning will magnify the taste of any dish.
Simply add a sprinkle.
Now you know I don't know how to sprinkle but I'ma try.
To your meats, seafood veggies, or even French fries.
It's up to you.
I liked that at the end.
Now it's up to you, so what are you gonna do?
- What are you gonna do with it?
What are you gonna do with it?
- So we have a special surprise for you Kyle.
- What?
- Yes, yes.
So, you didn't know.
I had it in my back pocket.
- What is it, give me a hint?
- It's gonna be a text coming through.
- Kyle hey, it's Jarret Janako.
Listen, I just wanted to say
I am so incredibly proud of you
for what you're doing with your business.
Kal's Kickin' Rub is such a success.
I literally watched you grow this thing from the ground up.
You work around the clock, you worked so hard.
I've never seen any work ethic like it
and I am so proud of you.
Keep going, you got this.
- Oh wow.
Yay!
- How y'all get that?
- Listen, I'm Kid De Sneak, I'm sneaky.
So Kyle, please, please, please plug
the Kal's Kickin' Rub Instagram.
- Thank you so much.
You can follow the company page @kalskickinrub,
K-A-L-K-I-C-K-I-N-R-U-B.
- I love the way you said it.
♪ K-I-C-K-I-N-R-U-B ♪
I said, okay.
That's the theme song.
- Wait,
you're a genius - That's it, it's like wow!
♪ K-I-C-K-I-N-R-U-B ♪
I'll have my people get with your people and
- Yes! - Then we can decide that.
- Yes, bye Kyle.
♪ Say it loud, I'm black and I'm proud ♪
♪ Black and I'm proud ♪
♪ Black and I'm proud, say it loud ♪