This is Watch Your Style.
My name is Eric.
Today, I'm going to do a review for you guys on pretty much the most anticipated watch
of the decade.
That watch is the Rolex Daytona Ceramic.
[Rolex Unboxing intro music]
OK, guys, so this year in Baselworld 2016, Rolex finally released a new revamp of the
Daytona in stainless steel.
Now, the reference number is 116500LN.
Everybody's been waiting for this new Daytona Ceramic that came out of nowhere.
I've gotten several emails and questions at the store and it's...
Are they going to make the Daytona bigger?
I always said no.
Why?
Because why would they change a model that already has every one sold before it even
leaves the factory.
Like the saying says, �If it ain't broke, don't fix it!�
However, I've always been saying it for a while that the Daytona has needed some type
of an extra edge.
It's just kind of had like a lack of edge.
It was getting kind of boring after a while.
It just got a little dull.
When I saw the rose gold version come out on the strap with the ceramic bezel, I thought
to myself, they're on to something, but you gotta have faith in Rolex.
They kind of know what they're doing.
Sometimes they make the right decision.
Sometimes they don't, but mostly they do.
So then they came out with the stainless steel version with the black bezel, and I thought,
�Wow, that's exactly what they needed!�...Because, what it did is although they didn't make the
watch bigger, this bezel what it does is it gives it the optical illusion that the watch
is bigger, because that black bezel, that ring around the dial makes the watch just
appear to look bigger.
So in my opinion, it just gave new life to the model.
Once that Daytona Ceramic bezel in steel came out, I was like, �Man, I gotta have one!�
It's just something completely different.
And, one of my favorite things about it, is that it kind of looks more like the original
vintage Daytonas that made the model popular.
That's really, to me, what grabs my attention the most, is that it's got that touch of the
vintage Daytonas of the past.
So, the Daytona ceramic reference number 116500LN pretty much brings the same ceramic, Cerachrome
bezel that the rose gold bezel had.
Same type of technology, just black and silver, instead of being brown with the rose numbers.
Now, this is the problem.
The problem is that the retail is over $12,000, but the problem that I see is the prices that
they're going for.
Like everything that Rolex does in true fashion, it's almost like a nightclub that looks super
packed on the outside, but when you get inside, it's super empty.
It's because they're holding the door pretty much.
�Oh, we can't get it!
Oh, there's a waiting list.� There's people calling me at the store and they're offering
me these watches for $16,000 when the retail is over $12,000.
Don't get me wrong.
There's people out there that don't want to wait and they're willing to pay $18,000.
I just don't wanna do it.
My opinion is, it's a beautiful watch.
I love it.
I think it's amazing.
I'm not paying $18,000 though.
That's just me.
If you're into it and you want it and you gotta have it, then no problem.
I'll try to see how I could find it at the best deal possible.
But that's the whole thing about it.
It's got that hype like with the Batman, except this is overly gouged in price.
So that's my only thing about it.
Do I love the watch?
Is it a big deal?
Yes, it's a big deal because, finally Rolex came out with a new version of the Daytona.
We've all been waiting.
The white one brings a nice dial that almost looks like the vintage dial from the Zenith
movement that has the black rings on the sub-dial.
I think the watch is awesome.
What I don't like is the price.
Now, as far as the Watch Game goes, it's obviously a heavy steel piece.
One, because it's impossible to find.
Second, because it's going over retail, so the prices are crazy.
So if you see a guy wearing one of these down the street, the paid some great money for
it, or waiting a really long time or jumped through some amazing hoops to get to it.
So, in my opinion, I like it.
It's a fantastic watch.
If you're looking to purchase a watch, contact me at eric, eric@crmjewelers.com.
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My name is Eric.
Watch Your Style!