glassdoor reviews fake or real in this video i'm going to explore the question
is glassdoor reliable and it seems the question is no longer are there fake reviews on glassdoor
but how can you tell which ones are fake and which ones are real and navigate these in order to make
the best decision about a company now i should say up front i'm not affiliated with gloucester in any
way shape or form this is just a deep dive into a question that i regularly get from job seekers
so we're going to look at how you can tell which reviews on glassdoor are fake and which ones are
real and we're also going to look at whether glassdoor is still worth using considering the
growing number of fake reviews both positive and negative that seem to have popped up over
the years i'm Amri Celeste a career coach and hr recruitment specialist with over 10 years hiring
experience and i make videos on how to help you on your job hunting journey so do like and subscribe
as it really helps out this channel if you're watching this you probably already know what
glassdoor is but in case you don't glassdoor is a website that has a range of insights on companies
and jobs this includes company ratings reviews salaries interviews benefits available jobs
company photos and lots more the purpose is to help job seekers gain key information about jobs
and companies that they're considering according to the site about 50 million people visit each
month and i'd say it's pretty much the go-to place for anonymous reviews to find out any positives
or any dirt about the company that you're thinking of working for or whether you're considering a job
offer but with the growing number of fake reviews both positive and negative it is hard to sometimes
know whether what you're looking at is real so you can have fake positive reviews to help boost a
company's profile or fake negative reviews whether from disgruntled former employees competitors or a
multitude of other sources and this isn't helped by the fact that glassdoor reviews are anonymous
so almost anyone can create an account and leave a review so glassdoor have shared on their website
a commitment to transparency and ensuring the authenticity of their reviews and also
to removing fraudulent reviews and they encourage job seekers to flag reviews which are then
reviewed by their content moderation team but even with this there are some reviews that appear to
be false that seem to slip through the net so here are some ways that you can work out which is which
in this next section we're going to look at how to tell whether glassdoor reviews are fake or real
the perfect company an obvious one is when all the reviews on a company are unrealistically positive
if it sounds too good to be true it probably is but there are a few patterns and also some
telltale signs as an example let's say the first handful of reviews on a company are quite poor so
they're one or two stars and then you notice that the next 20 or so reviews are polar opposite and
five stars in every area and all posted within the same week it would be suspicious to say the least
that after a set of bad reviews suddenly everyone that posts a review after that has had a great
time thinks the hours are great has a high opinion of the ceo and everything is five stars and all
the reviews are pretty much a mirror of each other obviously a very unlikely pattern theme what is
the theme so that's another thing to look at so let's say a company has 50 positive and eight
negative reviews and the eight negative reviews complain about various different things the pay
is too low not enough internal promotions but the one consistent negative factor that is the same
throughout all of the negative reviews is long hours it's much more likely that long hours is
a genuine theme and more of a consistent issue so what you can do if this is a company that you
really want to work at or you have an interview coming up with them be frank with them in your
earlier interviews or interactions with them just be up front and say i've researched on glassdoor
and a number of reviews mention the long hours ask them about work life balance and whether they
regularly ask employees to work late or overtime you can then assess their answer on whether you
feel it's authentic and make your decision based on that rather than just a review or
two on glassdoor another thing you can use to help your decision is linkedin previous
employees can be a goldmine of information if you can find people that previously work there
unrealistic cons another thing to look out for when it comes to false reviews are when positives
are framed as cons or negatives so things like staff can be ungrateful they don't appreciate how
great the company is people are just too nice and i have seen things like this it's the equivalent
of saying that the company is just too perfect if you're getting value out of this let me know
do click like so that this video can be shown to more people looking for glassdoor reviews
also subscribe and tap the notification bell as i'll be creating many more videos to help you on
your job hunting journey now a quick negative review warning i need to add a warning here so
that you don't walk away with bags of suspicion that aren't necessary one thing to remember is
that some positive reviews are actually just that a positive experience from a current or previous
employee over 40 percent of people according to review are suspicious if there are no negative
reviews so you should expect some but of course you're going to pay more attention if they're
overwhelmingly negative and also only 1.5 percent of people are actually likely to leave a review
and you're more likely to leave a negative review than a positive one so just to put that
in perspective that's about 15 people in 1000 and fair enough it's an average not an exact figure
but even if there are a small amount of reviews and some negative there may be a silent majority
that are happy and comfortable in that company do you agree is glassdoor reliable or do you think
glassdoor is completely useless let me know your thoughts in the comments is glassdoor worth using
so i recommend glassdoor in my interview prep checklist video where i cover essential steps that
you need to take in order to boost your chances of getting an offer in an interview and i stick
by the fact that glassdoor is an invaluable tool if you know how to use it so i do feel
that some of the bad rep around glassdoor fake reviews is a little unfair and i'll explain why
are there fake reviews on glassdoor yes are there authentic reviews on glassdoor absolutely but as
it's grown in reputation the authentic reviews have increased along with the fake so like amazon
or ebay or google or tripadvisor you wouldn't stop using amazon or google you wouldn't ignore
those reviews in order to shape your decision you might just take them with a pinch of salt
when you're researching companies it can become overwhelming but just remember that most companies
are somewhere in the middle they're not the best or worst places to work so even places like google
or amazon they may well be great companies but people leave these companies all the time
and glassdoor could well be a great resource to find out why there are a ton of ways that you can
use glassdoor to help you secure your next role but i would say that you need to adopt caution and
not use the first batch of glassdoor reviews you see as 100 reliable because you simply don't know
you want to find balanced reviews that include as much detail on what it's like to work for a
company as possible that's a really great clue that the review is more likely to be a real one
overall i do recommend glassdoor but take the reviews with a pinch of salt let me
know if you found this helpful in the comments thanks for watching and if you haven't already
like subscribe and tap the notification bell and i'll see you in the next video
you