- So a fairly hot topic over the last year
has been Lightroom presets.
If you guys follow a photographer
or if you guys follow me on Instagram,
you probably know that people sell Lightroom presets
and that is for good reason because people are making money
literally while they're sleeping.
Like sometimes I wake up I'm like oh,
and I check my email, I'm like oh, oh yes PayPal,
I made some money while I was sleeping
so that's ultimately the dream as a photographer
is when you don't have to pick up a camera
and have to go out and shoot to make income,
you literally can make passive income.
So in today's video we are gonna talk about
how to make Lightroom presets,
how to set up a store so you can sell Lightroom presets,
and how you can continue to market those Lightroom presets
so you can make more money while you're sleeping.
So let's jump in to today's video, woo!
(upbeat music)
Okay guys so one of the best decisions I ever made
was to sell Lightroom presets,
it's made my life more comfortable by having passive income.
And you're probably wondering yourself,
well, Chris, you have a bigger audience,
you're on Instagram and YouTube,
this is how you make the money with the presets.
I'm sorry that's my,
you guys don't actually sound like that,
it just thought it'd be a fun voice to go on,
put out there, but quick case study,
a good friend of mine started selling Lightroom presets
when she only had a few hundred people
on Instagram and YouTube and she made $7
and she made $30 and she made $100
and she made like $200
and she was more excited about making that passive income
than even her full-time job
because it showed the potential of being able to make money
as a photographer without having to pull your camera up.
If you guys follow my YouTube channel,
you guys might know my girlfriend Lizzie,
she also sells Lightroom presets
and she's made enough money to upgrade to better lenses
and better camera bodies and that's how she's using
her passive income from Lightroom presets.
So that's why I want to encourage you guys
to sell Lightroom presets, people are still buying them,
people still want to grab them
and if you guys have a certain type of look,
people will buy them no matter what size your audience is.
Okay so let's first clarify what a Lightroom preset is
and how easy it is to make it in Lightroom.
So let's jump in to Lightroom.
Okay, first thing, a Lightroom preset
is a predetermined position of some
or all the sliders in Lightroom, get it, guys?
Preset because the sliders are preset?
You guys get it.
Alright guys, so now we're in Lightroom
so I have a photo here of Lizzie
and I've already done all the changes that I want on it,
you can change temperature, exposure, highlights, shadow,
clarity, all the way down here in your tone curve
and you HSL and luminance.
Any of the changes that you make here in Lightroom
can be saved in your preset,
so once you guys have a look that you like very, very easy,
you just go to the top here, you go to Develop,
you go to New Preset or the hotkeys
which is Shift + Command + N, click that
and now you have New Develop Preset
so name it something that you like,
check mark what you want saved in that features thing
and then press Create.
So I've already created this preset here
and I've called it CH Narcissus,
so what we can do here is export, if you right-click on it,
you go here, save it to a spot where you can easily find it
so you can upload it to your eStore and then press Save.
And that's how easy it is to make a preset in Lightroom.
So now you guys have a digital product,
congratulations, let's do a small clap,
you guys can small clap at home if you like, just.
You guys now have a digital product
that you can sell and make money with.
So let's jump into the selling part and creating an eStore.
So now it's time to sell
your Lightroom preset or digital product.
For today's example, we're selling a Lightroom preset,
the one that you just made
from that quick tutorial right there
but ultimately you guys can sell any digital product
that includes eBooks, courses, fonts,
pretty much anything digital,
you can sell on your site and make money with.
For today's example, we're using the website Sellfy,
this is the website I've been using since October
when I first started selling Lightroom presets,
I did a bunch of research and testing
and I was like this is the website
that resonated most with me
and seemed to have like best bang for your buck,
especially as someone who is a business forward creative,
I was kind of like weighing the different options
and doing like Excel calculations,
I was like no, this is this is the website
I'm gonna use for my E-commerce store.
So let's go to Sellfy.com, we're gonna quickly log in,
I have a test account here that I have, so,
and we have a quick little sign in
and boom, we have a dashboard here
that you can see everything.
So obviously this is a test account,
I haven't uploaded anything
because I obviously made more than just $0 today
or in the last seven days, or in the last 30 days.
So pretty easy just quickly verify your email,
check your payment settings, so I use PayPal,
that seems to be the best option
in terms of having a digital bank to store
all the money that you guys are gonna have.
Make sure you guys spend some time customizing your store,
go to different websites to find different photos
and make designs so you guys have a trustworthy website
so when customers land on it, they're like oh hey,
I would really like to spend some money here
because this is a very trustworthy design.
And then we're gonna talk about how to get our first sale
so really easy, go over to the side panel,
go to Products, you're gonna go to Add New Product,
very clear and very easy, it's very intuitive to use this.
So go to your first product under the Add Product Files,
you can go and browse on your computer,
we're gonna go to our desktop here,
I have a little thing called presets and boom,
we are gonna upload our first product to this website.
It's just quickly uploading right now,
let's name it, we're gonna call this
Chris Hau's Fancy Dancy Preset,
we can change the name later obviously.
Make sure you guys write a nice product description,
this is just gonna be Fancy Dancy Preset for now,
even wrote for now.
Anyways, you go down, you can select the product category
which is in this case photography
but if you guys have a different type of digital product,
just quickly make sure
you put the corresponding category for it
so if it's a book, you know, put the book
or whatever it ends up being.
And then go down to adding a few tags,
add the tags that are relevant
such as photography, Lightroom, blah blah blah,
add a few more tags that you think are relevant
to your preset or your digital product.
Now we have a product review, now I would highly recommend
in the case of having a preset,
that you show a before and after of this preset
so go over here, go to Add Image, and then go to Desktop.
I have a little thing here called preview
where I showed the before and after of this,
this is just a screenshot.
I would highly recommend that you spend
a bit more time on design,
it will increase your chances of conversions,
good design will lead to more sales.
So double check everything,
you've got your product uploaded,
you have your product name, quick product description,
once again spend a bit more time on the product description,
add a little preview of what your product
is going to look like and then set a price point,
we're gonna make it 90 cents in this case
or you can do pay what you want
so you guys can actually collect emails
and I'll talk about that in the marketing portion
later on in this video.
Now make it visible on the store and boom, publish.
Guys, it's done.
Now you're gonna have your little link here,
you can just copy and paste that
and now you can start selling
and actually making some money.
Alright guys, now it's time to actually make some money,
we're gonna make our first sale of our digital products.
So right now we're gonna be focusing mainly on Instagram
so open up your Instagram account
and let's throw that link to your store right in your bio.
So open up the Settings,
go and drop that link right in the bio
and now go to the description
and say pick up my Lightroom presets below
with a few of those little icons.
Here's a screenshot of mine and how mine looks.
As you can see, very easy if people land on your page,
they like what they see,
maybe they'll want to pick up your presets.
Another thing that you guys can do
and that's an obvious one is Instagram Stories.
Now if you guys have a business account,
now you guys can add hyperlinks,
you can add links to your store with a swipe up.
So make a few little ads for presets,
specifically it's great to show a before and after
to be like here's what the image looked like before
and if you guys use my presets,
here's what it could look like.
Showing a before and after of two to three images
will help drastically lead to conversions
and conversions in the business sense
means when you're converting an ad into a sale
which means you're making money.
So one of the main reasons I actually started using Sellfy
is because of their marketing features
such as discounts and upsells.
You can offer a discount for the launch of your product,
you can be like 50% off only for one week
so that increases the chances of people
actually wanting to buy your product
because there's a time period
where they can actually get a discount.
So use the discount feature sparingly
when you think it's actually gonna work
such as like Black Friday, actually pro tip,
Black Friday is a great day to offer a discount
because people are in a buying mood
so they're gonna be like oh I'm buying this,
I'm buying this, well you know what?
I'm also gonna pick up your presets.
Another great thing is the upsell feature,
so I would highly encourage that you also offer
a free product offer, maybe like two products on your page,
one paid product and one free product
and when people go to download your free product,
there can be an upsell feature in there
so they'll put their email in which means
you also get their email for future use
and the second thing that happens
is there's an upsell notification
so they'll pick up the free part
and be like have you considered
picking up Chris Hau's presets for $20?
And you can also offer a discount for that upsell
so you can say 10% off if you buy it right now
which is awesome, leads to more conversions
which means you're gonna get more money.
So having things like the discounts
and the upsell features and the email marketing
where if you offer a free product,
you get that email where you can actually use
the built-in email marketing system in Sellfy
to also update people when you have a new product that's out
so another marketing strategy
is that you can also just offer free products
and then maybe in a year
when you collect like 10,000 emails,
you can be like cool, now I have presets,
people love you because you offered free products
and now there's a higher chance
that they'll be like, you know what?
I like this guy, I'm gonna buy his presets
or whatever that digital product is
and you can send out a mass email to everyone
through that marketing initiative.
Anyways, the platform is super intuitive
and that's why I chose to use it all the way back in October
and I've been using it for the last few months
for all my preset and digital sales.
I love the website, would highly recommend it.
Also, remember to keep your marketing initiatives up,
if you guys wanna make more money
or if you notice sales have kind of dipped,
well it's time to start increasing your marketing initiative
so post again on Instagram, post again on Facebook,
make a YouTube video related to Lightroom presets
or some sort of value add back
and then in that video, suggest that people pick it up
and you'll notice that there's a sales increase
and that's another reason
why I also love Sellfy 'cause there's a dashboard
where you can see where your sales are
so you can see like okay, it's sold really well on this day,
well why did it sell well?
And then you can look back and be like
oh I made a YouTube video or I posted on Instagram
or I offered a discount.
So all those little things, those features that are built-in
help you actually understand what leads to sales
and how you can make more sales in the future.
Ultimately, selling Lightroom presets
was one of the best decisions I ever made,
I have more money for travel, to buy gear,
and ultimately just feel like less stressed out
because I have this fun money that I can go and use
and play with and kind of be creative with.
So I would highly encourage you
that you start selling some sort of digital product
or start selling Lightroom presets.
Anyways guys, I hope you learned a little something
about how to make a Lightroom preset,
how to set up an online store,
and ultimately how to continue to market it
or other marketing initiatives and strategies
that can lead to more sales so you guys can make some money
while you're sleeping.
Anyways guys, I have an affiliate link to Sellfy below,
I just set it up this way
if you guys decide to use the online store
to sell your products, I get a little bit of a kickback
for your sign up and this way
I can just use that money to make more videos
and make other fun creative things for you guys.
On that note, if you guys like this video,
please press Like, it actually makes a difference,
subscribe, would love for you to join along
and will catch you guys in the next video,
peace out everybody and good luck on making more money
while you're sleeping.
Peace out everybody and have a great week, woo!
(upbeat music)