- Boy, do I have tips for you?
So when you are putting your videos together,
a lot of content creators think that automatic discovery
is a thing on YouTube and it kinda is,
but it's also kinda not.
And the reason that's it's kinda not is because in order
for your videos to continue to get shown to people,
that's called an impression on YouTube.
But when YouTube gives your video an impression,
which means they show it to somebody on the platform,
you need to make sure
that your thumbnail and your title are clickable
in terms of, you need to define exactly
what it is about your thumbnail and title
that would make somebody think like,
"Oh yeah, this is for me,
and this is something that I'm interested in,"
or "There's something about this, I'm curious about it,"
or "Wow, this looks epic,"
or like, "Hey, you know,
I've been wanting to learn that for a while,"
or whatever the thing is,
but you make it clear in your packaging is what we call that
your packaging is your topic, your title,
and your thumbnail, but you need to make sure
that one, you're making videos on topics
that people care about.
For example, I just looked at a channel today
and on that particular channel,
he's got videos that say things like,
running down the street, right?
And as a new content creator, that type of thing,
unless you have a really epic thumbnail, that type of thing,
just isn't something that's going to get your video,
you know, off the ground,
because you running down the street might be something that,
you know, people just at scale don't really care about,
especially those first initial people
that are getting the impressions on your video.
So the thing is, is if you made that, like,
you know, how to run quarter of a mile down the street,
then all of a sudden there's value attached to that content
so people there would be interested
in learning how to do that,
there's automatic value
and then those people might click on your videos
so that they can actually learn how
to go through that process
of being able to run down the street,
that is a quarter mile, as an example.
And then once they actually click on it,
then at that point in time,
that's where the real stuff starts.
And what that is is you've won the click, right?
You've got step one out of the way.
Next, you have to be able to keep people watching
for an amount of time that YouTube deems as competitive
for the content that you have.
And the people that are interacting with it.
And once you start getting people to enjoy your content,
clicking on it and enjoying the content,
once that starts to happen,
then YouTube starts to identify the people
that are having a positive experience with your content.
And when YouTube is identifying the people
that are having a positive experience with your content,
then they start identifying on the platform
other people that might also enjoy your content based
on the things that they watch
and how they interact with other content on the platform.
So because of that,
it's really important to not just think,
"Hey, I'm just gonna upload videos and just kinda like,
you know, just not be intentional about anything.
I'm just like making cool stuff and getting it up there,"
like that will, you know, like if you're making,
if you're legitimately making like really epic stuff
and you can get people to click on it, that's fine.
But if you're like,
"Hey, I'm just, you know, learning how to do this,
I'm just getting my feet wet,
I'm just getting in."
Then in that case, making sure that,
you know, you're making videos on things people care about,
you're able to get them to click,
able to get them to watch for a fair amount of time,
just so that YouTube can deem it
as a satisfactory experience for them.
You know what? I'll actually show you.
Let's just do it this way.
I'll show you right now one thing that they show.
So right here in this one, right out of the gate,
and these are just references to watch time,
because they talk about, you know, ways that, you know,
you can get views, but one of the things they say here
is that if viewers don't stick around
because the video didn't meet their expectation,
you'll see a drop in your...
Here's the part that I want you to think about,
you'll see a drop in your audience retention,
which can result in your video being less likely
to be recommended to on YouTube.
Okay?
So this part is about writing good titles
that don't mislead people, right?
This is writing titles that people will respond to you
to what you accurately described the video
or your compelling while you're describing the video,
you're letting them know legitimately what's in it.
You're not just trying to get people to click for the sake
of getting them to click.
In addition to that, another reference about thumbnails
is if your thumbnails and titles don't deliver
on their promise of what's in the video,
viewers tend to leave almost immediately.
And this is the key part right here,
which can limit your discoverability on YouTube.
Next, the longer you can keep people watching on YouTube
because of your content, the more your content
may get surfaced.
Okay? So because of that, you know,
it's really important just to make sure that when you are
approaching YouTube and you're making your content,
that you look at it through the lens of this is a really
competitive platform.
There's a lot of really awesome content creators on here.
If I'm going to do this, I got to come to play.
I need to get myself to the point to where I'm able to make
content and able to make thumbnails and titles in a way
that people will respond positively to them.
So that when YouTube system has the choice of,
Hey, we're going to show hot trades video here,
or we're going to show Doug Goossens video here,
or we're going to show your video here.
Then in that case, you know,
if it's looking for which one performs better,
like you want to make sure that you're in that top,
you know, one spot, if you can, because
then your video will end up being shown to more people
compared to the other people that you are up against,
so to speak.
So, you know, because of that,
you know how people respond to what it is that you're doing
is critical.
And you need to understand that you got to make sure that
you take that approach of all right, I'm on YouTube.
I'm going to do this. I'm going to commit to it.
And I'm going to come at it from a competitive perspective.
If you have a question that you would like me to answer in a
video, leave it in the comments down below.
And if you are just starting your YouTube channel,
and you're trying to learn how to get the ball rolling with
all this stuff, click into this playlist right here.
It's a step-by-step tutorial on how to become a full-time
YouTube content creator. Thank you so much for watching.
I'll see you next time.