Steve Dotto here.
How the heck are you doing this fine day?
Me?
I am wide-eyed in wonder yet again at what happens in the world of social media, how
we engage in one channel and all of a sudden everything changes in all of the other channels.
What are you talking about, Steve?
I’m talking about Blab.
I’ve been using Blab a lot for the past few weeks, the social conferencing tool.
You’ve seen demos on it if you follow the channel and it has changed everything for
me in Twitter.
How can Blab be changing things in Twitter?
Well, that’s the way these things tend to work.
The reason Twitter is changing for me is because Blab uses Twitter as kind of a crowdsourcing
call to action, to bring people in to Blab.
So you’re tweeting out constantly when you’re in a Blab.
Now Twitter has always been one of the social networks which I haven’t really concentrated
on as much as I should.
Don’t blame me.
There’s just too much to do and I think that my YouTube channel is the most important
thing for my business so I spend my energy there and kind of let Twitter do its own thing.
But all of a sudden, I’m getting tweeted to death.
There are so many tweets about me and my followers are going up on Twitter and I recognize that
I need to engage more on Twitter.
I’ve always recognize that I’m on one level but I’ve never done anything about
it.
Anyways, to make a long story even longer, fortunately at the same time as this new explosion
of activity on Twitter happens, along comes a better tool for me to manage my Twitter
account.
I think if I had this tool earlier on, I might have been a little bit more engaged in Twitter.
The tool is Agora Pulse.
Now it does several things.
It allows us to manage multiple different social media channels.
It does a great job on Facebook, it does a great job on Instagram but for me, Twitter
is the key.
I’m going to show you how it fits in the Twitter universe and why it’s relevant today
because they’ve just released a mobile app.
Perfect timing.
Let’s take a look at the Agora Pulse mobile app and how it might make you far more efficient
in the world of social media than ever before today on DottoTech.
I have shown you Agora Pulse in the past.
It’s an application that I quite like.
What it does is it’s almost like an email application that allows you to manage all
of your different communications in Twitter, Facebook and Instagram as though they were
emails.
So it’s got this nice email interface on the desktop.
But I’m not going to show you on the desktop today because it’s a good tool on the desktop
but it wasn’t life-changing for me on the desktop.
It may be semi-life changing for me on mobile.
They released an iOS and an Android app, they both work very well and I’m pleasantly surprised
with how they are changing how I am using Twitter.
Let me show you.
I’m sorry to make this one specifically about Twitter because this app does work very
well as far as Facebook and it also does a great job for you in Instagram.
But for me, the key is Twitter because that’s the one I didn’t do a good job covering.
Now all of the desktop apps for Twitter or the phone apps for Twitter have worked quite
well for me but they haven’t had some of the nice features that I found here in Agora
Pulse.
At least I haven’t discovered them.
Here’s what happens.
Let me first of all open up Agora Pulse and you can see I have three different channels
set up.
This is mirrored exactly on our desktop.
I have Facebook, I have Twitter and I have Instagram.
You can see there’s tons of traffic on Twitter.
I’m still 99 messages behind even if I’ve been working hard, or more than 99 behind
even though I’ve been working hard to catch up.
That’s because there’s so much activity happening on Twitter for me right now because
I’m doing a lot on Blab.
A lot of these are just repeated messages that I really don’t have to deal with but
finding the real messages in all of the noise of all of those repeated messages is becoming
a bigger challenge and if you’ve been playing at all on Blab, you know what I’m talking
about.
So here’s the beauty and here’s how this app is starting to work for me.
It’s really designed almost like an email interface but for, in this case, Twitter.
So here I’ve got Amy over at SavvySexySocial.
She mentioned me in a Tweet.
Now I should thank her for that.
I should retweet this.
I should in some way acknowledge a tweet that goes out to promote me doing a speaking engagement.
Now with this interface, I can go in, I can tap on it, I can do a quick reply and I often
take advantage of the voice recognition in both the Android and the iOS version so I’m
saying, “I’m looking forward to hearing you guys, as well as speaking myself!”
There we go.
And there it is.
It’s been sent.
Now here’s the cool thing.
When I go back into the inbox, it now changers the color of that post.
It allows me to know that I’ve dealt with it.
If there are other posts that I can just acknowledge, for example, if we scroll down a little bit,
we’ll find a whole bunch of repeated posts because whenever I’m on Blab, people send
the same thing out over and over again.
So if I find a series—there we go, The Power Behind it, here it is—I was on a Blab.
So these are all people just basically repeating the broadcast tweet to promote the Blab that
was going on.
So I actually don’t have to respond to every one of these but they are on in my inbox.
I can now quickly go through them all and just check them off like this and that way
they’ve been addressed and dealt with as far as it’s concerned and I am not missing
any important ones that I should actually have to respond to.
So I’m basically clearing out my inbox by doing this.
So isn’t that a nice way to continuously stay on top of things?
It’s quick, it’s effective and it’s clear as far as what I’ve dealt with and
what I haven’t dealt with.
But occasionally, there are going to be other ones that I need to deal with but perhaps
I don’t have to deal with it myself.
Agora Pulse is designed to support a team and I’ve got now a person that’s working
with me on a lot of my social content, a lot of my social media.
So let’s say I wanted her to deal with this particular tweet here and maybe respond to
the person or do a follow-up on her or maybe she’s working in my account and she sees
something that really should come to my attention.
This is one thing that I absolutely love about this app now.
Just by tapping here, up comes the ability to assign it to one of my team members.
So I can ask Jen to deal with this and assign it to her.
Now she’s going to get notification in Agora Pulse that it’s been assigned to her.
So it’s being flagged as important in her inbox.
Now she will deal with that.
Isn’t that a terrific way to deal with this?
So we can now blast through a much higher volume of tweets because I go through and
I can compartmentalize everything that just needs to kind of be audited, I can respond
very quickly and very effectively to things that need to be responded to and I can assign
things that should be done by somebody else.
And the beauty here is this is on our mobile app.
So I can literally take five minutes.
I don’t have to be on my desktop computer.
I can be sitting, waiting for an appointment and this is stuff that I can do now in the
fringe time, catching up a little bit without actually having to spend time going into and
getting in the mindset of dealing with Twitter but I can deal with it in the flow of the
day.
I’ve got five minutes sitting there, waiting for somebody, waiting for a call to happen.
I’m on my phone, just open Agora Pulse and I can quickly deal with a variety of messages
quickly, effectively and easily.
I know we are always interested in how much does it cost.
There is a two-week free trial that allows you to try it out on two accounts each of
Instagram, Facebook and Twitter.
And if you decided that it’s an ongoing product that is going to work for you, the
pricing is right in the same range as other social media dashboards.
For a single Twitter, Facebook, and Instagram account, it’s $30 a month and $50 a month
for two accounts in each of those spaces.
And as usual if you buy on an annual basis, you get a discount on that as well.
I hope you found today’s video to be useful.
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Until next time, I’m Steve Dotto.
Have fun storming the castle!