All good. Okay, what's good, guys?
It's Trav from Neighbourhood,
where we help brands find, sell and keep their people.
Welcome to our May Agency Update where we'll see you on all that's new with us
and the current state of digital marketing.
The worldwide events impact how you do
business as well as our software spotlight
diving into what's good in the hood.
We're currently on the Hunt for two new
neighbours to join the team here at Neighbourhood.
Neighbourhood is after a sales and growth
strategist to work alongside myself and the team in identifying business
opportunities with existing clients through targeted campaigns,
drive development for new products as well as our sales strategy.
Moving forward. Our second role is for a digital
strategist, someone that has a strong understanding of online CRMs,
marketing and sales tools and will act as a point of contact for our clients
in digital management whilst designing and implementing digital projects
to increase our clients return on investment.
So if you're someone that fits the mould and are also a big fan of afternoon beers
and work dogs, we'll include a link for both of these positions
in the description below, or if this is on email, just reply back to us.
And in case you missed it,
we recently carried out our first HubSpot user group for the year
with HubSpot's Principal Account Manager Eminel Autiz, where we dug into the nitty
gritty of all that's new with service Hub and how to best utilise the Hub.
Overall, it was great to see so many of you join us and gain value from it,
which is why we'll be back later this month with our next HubSpot user group
on Thursday the 26 May at 10:00 A.m. Estran is at standard time.
I'll be joined by our digital strategist,
Jordy Roberts, as we discuss how to better drive conversions with HubSpot,
so we'll break down instantly applicable lead scoring best Practises,
where you'll learn the tools to clearly qualify your leads as an MQL and SQL,
and how to rank leads based on their level of engagement and how to develop
influential content at each stage of the leads journey.
Now it's absolutely free,
so there's no reason not to join us and the link to register is
in the description below, so make sure you sign up now.
While we're discussing Jordy,
we're stoked to announce that we took out HubSpot's 2022
Q One Impact Technical Expertise Award for all the work that he's been done.
Did Jordy actually win that?
Well, it was me, but then Maddie, and then we can give it to Jordy if you want.
Sorry, bro, maybe you can win next month.
So we're also stoked to announce that we took out HubSpot's 2022
Q One Impact Technical Expertise Award for the work that we did
for the Australian Institute of Fitness on their fitness education website
network, using the HubSpot CMS as a home for their subscription site.
A full digital transformation was carried
out that better reflected the true value network offered to its students.
The end result was an optimised inbound
based website that offered value at every single touch point through content
and an intuitive UI, catering to the end user whilst reducing time spent.
Cross departmently.
I knew I couldn't say that.
Can someone say it? See it?
It's a weird word. Cross Department lead.
Is there another word that we can say instead of that across departments?
Yes. Catering to the end user while reducing
time spent across departments by 70% on managing the site.
We'll include a link for this case study below, but don't hesitate on reaching out.
In the meantime, if you need a hand with anything that we've covered, we're.
Happy to help out and win awards on your behalf.
Next up is your digital dose, a monthly recap of what's happening
in the world and how these current events could impact your digital efforts and how
you interact, engage and convert your customers.
In 2022, I feel like this is going to be a lot of words now.
This is just going to be I'm going to be so thick in the jungle of words right now.
If you're dipping your toe even partially
into the world of finance, you might have caught wind that we would
be taking an unfortunate left turn into a recession.
The ASX lost close to 60 billion
in a single day last Friday, while a Nasdaq fell by 5%.
Not quite great innings for our portfolio
is definitely not mine, but it's worth exploring exactly why
and how this impacts businesses looking to up their marketing.
So jumping into the basics, the recession is a period of temporary
economic decline where trade and industrial activity are reduced,
generally appearing due to fall in GDP in two successive quarters.
A brutal mix of war crimes in Ukraine and covert lockdowns in China have all
hinted investor confidence, and the same goes for consumer confidence.
The industry sectors like technology.
Putting emphasis on feature based
marketing, we'd recommend shifting focus to a value based marketing obvious?
Well, potentially, but it's easy to skip past this even when your product or
service has all the bells and whistles and usually sells itself.
So how do you show guaranteed value?
We'll start by looking at the intrinsic value your product offers and how it's
a necessity in the now and not just a nice to have.
Don't just be your own biggest supporter though.
This is where you should lean on your customers.
Testimonials for the customer's success stories as how it's helped customers
in similar positions, as well as case studies breaking down how
you can potentially meet an on the fence client scope and more.
Our final tip is teaming up with cross
departments on executing an effective account based marketing strategy.
If you need some guidance, then we'll include a video right here
that gives you a head start to make sure you go ahead and cheque it out.
It'll also be in the description below.
Next up on our Digital Dose is observing
how Meta continues to transform our digital landscape.
The progression in the world of augmented
reality wouldn't be reality if we weren't getting advertised to it every single
corner with things that you don't need but can't help to buy.
With that said,
Meta has partnered with Vien Tana, a commerce technology company that has got
a pretty impressive track record working with the likes of Adidas and Hugo Boss
to bring their products to life further than the static image.
Meta have granted Vantana Alpha access to Meta's AR Publishing API,
which will eventually provide brands with an innovative,
interactive way to bring their products to Meta applications.
What this means for customers is a new way to form connections online,
developing a more immersed shopping experience for the online customer.
But what does this mean for us? As marketers?
With most new trends, it's common to be quick off the Mark.
Yet it's wise to look at web three beyond just a trend.
Meta's aim is for a greater decentralisation.
Decentralisation no, I can't do it.
I know in thanks coach, I know I can do it, but I can't.
Meta's aim is for greater
decentralisation, so no one rules all like Facebook currently does.
There's an emphasis on building
communities, calling for brands to start looking into crafting shared experiences
in the digital world that offers greater connection between their followers.
We suggest looking at how you're nurturing
your community, if at all, and how brands can give back to individual
creatives and empower them in building communities of their own.
Proof of this is in the surge of NFTs,
which in short, ensures creatives can monetize their hardowned work.
Adobe understood its capabilities in supporting the bridge to web three
and enables greater creative functionality in Photoshop for NFT's.
As a result, it's worth asking how you
think that you can positively contribute to the inevitable internet progression.
Start with the basics though who are your customers?
How do they interact with various types of content?
What are their pain points and how can you solve them?
These can all be answered through developing detailed buyer percenters,
something that is essential to truly to understand your audience.
We'll include a link in our description
below for our Free Buy Persona template to help you get your foot in the door.
With this as well as Meta's Vintana
partnership in mind, our second suggestion is to begin looking at how you can create
digital assets to continue building your community.
These assets should be unique to your brand that develops value and offer
an innovative way to engage with your products or service.
Finally, a shift of focus from centralised environments like Facebook mean
that the likes of the usual paid ads on platforms will gradually lose its impact.
A broad, targeted approach will shift
to an urge to be reached on an individual level, one that puts the eye
into advertise that was huge engaging your people on more
than just an interactive level, but a behavioural one.
Wrapping up our Agency Update We have our software Spotlight your monthly scoop
on software that we've been getting around here at the hood this month.
We wanted to run you past some tech
that isn't just used but seen every day here at Neighbourhood.
From the moment that you walk in our front
door all the way into our lunchroom, Optic Signs is a platform that keeps us
and our guests informed, prepared and up to date.
Every time that you look at the TVs around the office,
Optisigns allows us to customise individual screens that are cycled through
from time to time, offering embedding capabilities allowing
us to display metrics via data box blog articles that offer QR codes to view
in length videos of our choosing stock exchange and weather updates through
to connecting it through to our G drive to reminisce all about the better days
that we had our quarterly retreat and Jordy riding a helicopter.
The customization possibilities are extensive.
Beyond being an added bonus,
it's worth mentioning how on the ball their customer service team is.
From membership to app integrations not
functioning properly, we received a quick succinct response
from the Opticize team that never kept us sitting twiddling our thumbs as well as
being open to suggestions on how to make the platform better.
Optics Signs has our pick for Maze software Spotlight.
We'll include a link in the description below.
If you've got screens in your office, we definitely recommend to try it out,
so that is a wrap for this month's Agency Update we hope that you're having
a great Gday so far and we're able to take something away from this video.
But remember, if you need a hand with anything that we
have mentioned in this video at all, cheque out our blog for Tonnes and Tonnes
and Tonnes of referral content or drop us a line in the section below or on our
contact page and we can work it out together.
But for now that's all for me.
Happy may and happy marketing from all of us here at neighbourhood.