the main concept I got out of this book
is what he calls the Hedgehog theory
which is you want to find out the one or
two things that your business can do
over and over again in order to make you
successful the example he uses in this
book is so that was the first five those
are the mindset books and now once
you've got your ideas once you've got
your mindset we move into the second
half of the best business books for
entrepreneurs starting with purple cow
by Seth Godin now when it comes time to
start a business purple cow was
recommended to me by one of my business
school professors at Florida Gulf Coast
and I really loved it when I read it it
was one of the first super tactical
business books that I ever read and it
set the stage for a lot purple cow talks
about how when you are going to buy from
a business the business that is more
likely to win you as a customer is the
one that has a purple cow
meaning all the other cows are black and
white cows but a purple cow is
interesting because it's different but
it's still account and that is what
purple cow talks about I take the sting
but it's still account meaning you go
for a cow you want a cow but the one
you're more likely to buy is the cow
that is just a little bit different a
little bit more special than the others
and that's how you win in business
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number 7 is another Seth Godin book that
I read right after purple cow which is
called the dip actually did an entire
YouTube video years ago maybe five years
ago reviewing the dip and I still think
about it to this day
it talks about the concept that in any
new project there is this initial hype
where you're working really hard and
then before the success at the end there
is this dip and the dip is where you
realize it's not as easy as you thought
it was gonna be so what the dip book
talks about is one how to identify a dip
because if you know it's coming it's a
lot easier to push through and then to
when to actually quit projects and the
dip talks about how if the project will
allow you to become the best in the
world you should push through the dip
and keep going if the project isn't
something you're passionate about
doesn't let you be the best in the world
and you're not gonna make money with it
then understand that and move on I think
he calls them cup-de-sac versus
something else that I got to reread the
dip but those limiting projects need to
be removed and then the projects that
you can eventually get to the end of the
dip and succeed at are the ones you need
to keep working on number eight is
running lean by ash Maurya and I put
this on my list of top three business
books if I had to start over from
scratch in an apocalypse with no
internet because ash Maurya in this book
breaks down the concept of coming up
with a business idea how to do a
one-page business plan how to reach out
the customers to validate the idea and
how to grow the business from there in a
step-by-step format that kind of reminds
me of those Lego step-by-step
instructional so it is extremely
detailed and goes through exactly how to
validate a business concept if you're
new to entrepreneurship and you really
want that breakdown of what do I do
every day as an entrepreneur this book
by ash Maurya has that breakdown in it
and I found it extraordinarily valuable
number nine is good to great by Jim
Collins this is one of the greatest
business books of all time it's on
almost everybody's top 10 list and for a
good reason so Jim Collins is a Business
School professor who did this wide
sweeping research project where he
looked at companies that went from just
being good companies to amazing high
performing beating the market companies
and then he did research with
those companies to figure out what the
traits are that make those companies
special the main concept I got out of
this book is what he calls the Hedgehog
theory which is you want to find out the
one or two things that your business can
do over and over again in order to make
you successful the example he uses in
this book is Walgreens Walgreens figured
out that if they have the best drug
stores on the most trafficked corners
they'll win and so they did that and
they beat out drugstore.com who was
their main Internet competitor at the
time and they stayed in business
becoming one of the best companies and
outperforming all of these other drug
stores including Eckerd which a seven
Eckerd newman house shut down beat bug
walgreens so good to great by Jim
Collins is another good read I also like
it because of the selection process that
he used for the companies it's very
inspirational to see how he was able to
take the data and find just 11 companies
that he wanted to go after and how he
structured the study itself to find
those insights if you're a digital
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legal fees good to great is a business
book that sticks around because it
actually put in the work to find
insights that matter and that is super
important in a world where most business
books are full of unusable fluff
now finally number 10 and this one was
also on my list of three business books
that I would use in the apocalypse that
is onward by Howard Schultz Howard
Schultz was the CEO of Starbucks and he
was also the chairman of Starbucks so he
originally bought the company from
another coffee shop owner grew it to
this massive company and then took ten
years off ten ish years off to become
just the chairman and oversee the brand
now onward is about when Howard Schultz
came back to Starbucks and all of the
things that were broken and what he and
the team did to fix those things it is a
very important read for entrepreneurs
because at least for me I tend to work
really hard on something for a
months at a time and then let it run to
see if anything breaks down and onward
is that on a global scale Howard Schultz
did that with Starbucks and then came
back and rebuilt it into something even
stronger so again here the top 10 must
read business books for entrepreneurs we
got I will teach you to be rich by
Ramit sethi how to talk to anyone about
anything by leil lowndes for our work
week from Tim Ferriss Rich Dad Poor Dad
from Robert Kiyosaki millionaire next
door from Thomas J Stanley purple Cow
from Seth Godin the dip by Seth Godin
running lean by ash Maurya good to great
by Jams C. Collins and onward from Howard
Schultz if you want this list of
business books we have it you can
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coaching com are there any business
books that you think should be on this
list that we missed leave a comment down
below what book influenced your life as
an entrepreneur the most we'd love to
know