- When Donald Trump won the presidential election,
this small industrial town hoped
having him in the White House would revive
their once thriving economy.
The locals were sure the Trump miracle
would bring a flood of money and jobs.
Welcome to Sevnica, Slovenia.
(accordion music)
Hometown of America's first lady and Donald's third,
Melania Trump.
And like Melania, Sevnica wants to cash in
on all things Trump.
And the shop owners know what works.
Slapping the Trump name on stuff
makes absolutely anything successful.
Trump steaks, Trump airlines, Trump mortgage,
Trump magazine, Trump the board game, Trump vodka,
and of course Eric Trump.
All winners.
I was intrigued, so first I flew off to Slovenia,
but that was Slovakia.
Turns out they're different countries. Who knew?
So I got on another plane and now I'm in Slovenia.
I think.
You grew up in the same town as Melania Trump, Sevinska?
- In Sevnica.
- Sevinska.
- Sevnica.
- Okay, I think I'm getting it right.
- Sevnica.
At my first stop,
I was introduced to handcrafted Melania soap.
How did you come up with the idea of Melania soap?
Was it because she was a particularly dirty girl?
For my second stop, the local baker.
This is the Melania cake. This is white chocolate?
- White because she goes to White House.
- So everything's white?
The Trumps would love this.
- Thank you.
- And my third stop, the presidential burger.
Why is there hot peppers in the burger?
- Because Trump don't like Mexican people.
- Oh he doesn't like Mexican people? Yes!
The ideas were good,
but the packaging was missing something.
As president Trump would say,
"It's what's on the outside that matters."
Why don't you put like a picture of her on it?
- Because of copyrights.
- You can't use a name Melania Trump because it's protected.
- (foreign language)
- That's right, when these townies made their move,
Melania lawyered up.
Meet her Slovenian legal council, Natasha Pirc Musar.
People have been told to cease and desist
from naming products after Melania.
But what other products did you hear
that now don't exist?
- There was a jar of honey with her photo on it.
They're selling pancakes, a Christmas tree in the capital.
They all call it Melania because it was you know ...
- Wooden?
- Not (mumbles). It was a Christmas tree, like a real one.
- And it's not just soap and food they're after,
Melania's lawyer couldn't even resist
taking a shot at me.
- You can make fun of first lady,
but you have to be careful not to cross the line
when you make fun of people.
- That's sad for me to hear.
- It's not sad for you ...
- Am I going to be sued?
- No.
- (crosstalk) I've said a lot of horrible things
about a lot of horrible people.
- You as a comedian, you can not do whatever you want to do
on behalf of freedom of expression.
Because freedom of expression
is not an absolute human right.
- Fuck that!
If I've learned anything from Trump,
it's that rules are for losers.
I was ready to make Sevnica great again,
but to do the job right I had to learn more about Melania.
So I went straight to an expert.
I'm hear with -
- Yanas Levstik.
- Yanas, thank you for having me.
Yanas is the local tour guide.
Yanas is going to take us on a Melania Trump tour
in Slovinska.
- [Yanas] Slovenia.
- [Jim] Yeah man.
- We can go here to see some cake.
- [Jim] That's the Melania pie?
- [Yanas] It is.
- And these are kept separate.
Almost as if there's a wall between them
so they can't come over into this dessert cupboard.
- [Yanas] Yes.
- [Jim] Did you ever date Melania Trump?
- (foreign language)
- Woah! Friendly dog you've got there. Friendly.
Good to ...
Yep. Yep.
Good animal.
Then Yanas took me to where it all began,
Melania's childhood home.
So this is the mailbox where Melania
mailed herself to Donald Trump?
- [Yanas] Yes.
- [Jim] Can we get a picture of the cat? Melania's cat.
Do you want to grab it a bit, Yanas?
- [Yanas] Why not?
- [Jim] I'm famous, it lets me do it.
When you're famous, you can do things like this
and no one stops you.
(Yanas laughs)
Yanas. Yanas, come over.
It's a bit of fun, isn't it?
There you go.
What can I tell you?
There's so much to do here at the castle.
There's this and um ...
Alright guys, we're in the castle gift shop.
We've got all the different varieties
of first lady Melania products.
- [Yanas] It's chocolate, salamis, hand cream,
- Things that make you think of her,
like hand cream and old meat.
Salami box is empty.
- Yes.
- She hasn't had a salami in her box for quite a while,
would that be fair to say?
With this invaluable knowledge of Melania's roots,
I was ready to make a presentation to the Trump legal team.
I've got some other ideas for products
that you maybe could pitch to her,
because you have a direct line to her.
Melania pepper spray.
You could spray it in your face
when you just need to feel again.
- No.
- A workout video, when you have to lose weight
after your baby, in three weeks or else.
- Try and you will see.
- I understand we can't use her likeness,
but what if she was dressed as Michelle Obama?
- Michelle Obama's a beautiful lady.
- I'm picturing Michelle Obama labeled,
"This is Melania Trump."
- Do you think that's funny? It's not funny for me.
- No, no it's not funny to steal from Michelle Obama.
- Why would you do that?
- (crosstalk) You wouldn't do something exactly the same
as Michelle Obama, that would be weird.
- Sure.
- Why would you do that?
I thought my ideas were genius.
Oh well, one thing's for certain.
No Trump will be throwing any small industrial town
a lifeline anytime soon.