Sony has trademarked the slogan "Greatness Awaits", which is rumored to be the tagline
in a new PlayStation 4 commercial.
Last week a script surfaced on Siliconera, purporting to reveal the PS4 would be marketed
around the slogan "Greatness Awaits."
Now, the site has discovered a trademark filing that further suggests the phrase will be the
centerpiece of the upcoming promotional campaign.
The trademark says the phrase will be used for computer and video games, consoles, and
entertainment services.
The commercial that kicks off this campaign apparently opens on an empty road in a small
town.
We follow a lone man walking down the road towards the camera, slowly being joined by
others as he recites things like:
"Who are you to deny greatness?
If you would deny it to yourself, you deny it to the entire world."
Following this the "Greatness awaits.
PlayStation."
slogan will supposedly appear.
The source for the script is apparently the same source that leaked the PSP "Step Your
Game Up" campaign that turned out to be true.
With E3 just around the corner, we should find out soon if this is all accurate.
Sony's press conference is Monday, June 10th, at 6PM.
That would be a good time to unveil this PS4 commercial and slogan.
You can watch the conference live on IGN with pre- and post-show analysis and special guests.
Until then, stay tuned to IGN.