- Lead Nurturing is an integral part
of a successful digital strategy
because people generally aren't ready
to buy our first impressions.
Add that to the fact that the attention span
of the modern consumer lasts about eight seconds.
They're always looking for a better deal.
So businesses need to develop methods
to keep their leads on the hook.
(upbeat music)
Hey guys, this is Trav from Neighborhood
where we help brands find, sell, and keep their people.
Email marketing is the most effective method
to ensure that your leads are still thinking fondly
of your business.
And is most likely to turn them back into customers.
The trick, however is knowing the correct method,
that special way to nurture your leads
and increase your sales.
So here's what you need to do.
Firstly, you'll need to learn who your leads are
and if you're on the inbound marketing trainer ready,
you'll know that this is where the buyer persona comes in.
You should already know enough about your target audience
to be able to talk to them in a way
that you'll know that they'll respond to.
Use that info to keep your emails relevant
and interesting to your leads,
keep them engaged with your content.
Alternatively if you're coming at this blind,
knowing who your leads are is the most effective way
to convert that lead into a customer.
Conduct surveys, ask questions
and analyze what your leads are responding to.
After that it's just a matter of writing your emails
in a way that appeals to your leads
and puts them in a good mood to spend some cash with you.
In order to improve your click through rates and sales,
you need to create useful content
as pairing your business message
with effective useful content
will improve your audience's overall engagement.
Do this with a well thought out content marketing plan
and detailed blog posts that deliver above
and beyond what your customers expect.
A good nurturing email offers valued beyond whatever it is
that you're trying to sell.
Keep providing good content that will hopefully associate
that degree of usefulness and helpfulness
with your brands.
Ensure that you stay connected with your email leads
by keeping in touch with them on a regular basis.
After all, it's unlikely
that that lead will become a customer on their own.
If you disappear once they're through the door,
therefore consider sending timely followups
or thanking them for showing interest in your brand.
These followups can be done after a few days
or even a week later, if you're really keen
and you wanna catch the lead
while the brand is still fresh in their minds
then you could even have automation in place
to respond within minutes or even hours.
Humanizing your emails
by using the recipients personal information
is an effective method of putting them at ease
and making them feel like that you're directly talking
to them.
As if you would do in a personal conversation.
This is called personalization and can be automated
by many CRM software options.
Lastly, there are only so many hours in the day
and realistically it isn't possible
to send out individual emails to all of your leads
at different stages of the buyer's journey.
Marketing automation isn't just
how you take your inbound marketing
and lead nurturing strategies to the next level.
But it's how you effectively nurture your leads
from a visitor to a happy customer.
Imagine all the time your marketing team could free up
If that all had to do was write the content
and the rest would sort itself out.
You simply can't lead nurture without automation.
Improving relationships via email has proven
to be an effective and time-tested lead nurturing strategy
for maintaining business leads and increasing sales.
So make the most of it and get the best possible results.
Being an inexpensive yet effective marketing method.
It's guaranteed to have a positive impact on your business.
If you found this video helpful,
then feel free to share it with someone that you know
that needs a hand with lead nurturing.
You can also subscribe to our blog
where you'll find a bunch more tools, tips, and templates
to help you find, sell,
and keep your people just like neighborhood does.
And that's it from me.
Happy marketing