- So there's a lot of these
how much YouTube paid me videos out there.
But one thing we noticed is the huge range in income
for different channels and for different niches.
So in this video,
I'm gonna share how much money we make here at Primal Video
on this YouTube channel
from YouTube videos with 100,000 views
and videos with a million views.
And I do wanna call it out up front
and say that different niches have different CPMs
or the amount that YouTube can pay you.
Some get a decent amount of money,
with others getting almost nothing.
But another thing you'll notice is
even within the same channel,
videos with the same amounts of views
can bring in hugely different amounts of money.
So we're gonna go behind the scenes
and I'm gonna give you a couple of different examples
from our channel
which currently has 1.3 million subscribers.
All right. So this is the back end of our YouTube channel.
I've gone to Content, I've gone to Views,
and I've scrolled down
to the videos I have around a hundred thousand views.
We can see the differences
is when these videos were uploaded.
This one here, for instance,
was uploaded end of November, 2021.
Whereas this one here was 6th of November, 2016.
So I'm gonna give you a few different examples here
and then we'll take a look at some videos
with around 1 million views.
And then once we're done with those as well,
I wanna share with you how much money we've generated
from the biggest video on our channel.
So start off with one of the older ones first.
Let's go. This one here.
Facebook Live Stream Gear: Best Microphone
For iPhone & Android.
So we click on Analytics here
and we can see that in the last 28 days,
this video from the end of 2016 has still brought us in $1.
It has also brought us in 21 views
in the last 48 hours.
Now, if we switch this here to lifetime,
we can see that this video over its life
has brought us in $514.33.
This is US dollars.
It's also brought us in 474 subscribers.
Now, what we're seeing here right now
is the views over time.
So you can see that we got some views initially,
then it dropped off.
So those would probably be from our current subscribers
at that time.
Then the video dropped off
and that's when they start to filter
into search a little bit.
Now here could be either
where YouTube is picked up the video
or well, we've gone back and we've reoptimized it,
changed the thumbnail image, adjusted the title,
got more advanced and more strategic
with what we were doing on the platform a few years later.
And you can see that
that's given this video another decent bump of traffic.
Now if we click up here to the revenue,
then this is revenue over time since the video was uploaded.
So this is a great example
of this really been beyond your controls.
You can see that some days this video made $1.68,
whereas the next day could make 14 cents.
And this all really comes down
to demand from companies or brands wanting to run ads
on your content.
So you can see we've had one really big day
in the lifetime of this video.
And again, here, where we've gone back and reoptimized it,
we've been able to not only get more views on this video
but also generate more ad revenue each and every day
for this video.
Now, this one is definitely on the lower end of things.
So let's go back and take a look at another one.
And again, that video has been up for years.
So let's pick one of our more recent videos here.
An iMovie tutorial for Mac.
Let's check out the analytics on this one.
So we're seeing straight away the lifetime analytics here
that this video has made $1,530.99.
And it's also still bringing in views
with 1,280 views in the last 48 hours.
And you can see, again,
that the traffic here is coming from YouTube search.
We are really optimizing our content
to show up consistently in search results.
We're not hoping that a video will take off and go viral.
We're doing this upfront research
to know that this content is actually what someone wants.
It's actually what people are looking for and searching for.
So we have a much higher chance of this video taking off
and performing and being relevant for a long period of time.
So this video as well has brought in 996 subscribers.
And again, if we click on the estimated revenue,
we can see how much revenue this video
has brought in over time.
And you can see it's still consistently growing.
So this video that's been up on the channel
for far less time has actually brought in
pretty much twice the amount of subscribers
and a lot more revenue as well.
Let's close this out and pick another one.
So both of those examples so far
were really around the filming gear or editing,
so around creating videos.
Let's take a look at this one here
that has 103,000 views
around how to make money on YouTube with a small channel.
So I guess it's a slightly different niche
or different type of content still on our channel.
So this one since published back in October, 2020
has brought in $3,300.
And again, it's still performing.
It's still bringing in views with 210 new views
in the last 48 hours.
Now, what's interesting about this one here is
it's showing the top traffic source for this one
by far at 54%
is coming from external.
So let's go and see what that external traffic is.
So we'll come up here to Reach.
We can see, again, we've got External here.
Let's scroll down,
and external traffic is Google search.
So not only are we able to optimize
to have our content showing up on YouTube
but also we can have our content showing up
when people are searching for stuff on Google as well.
And that is the biggest traffic source
for this video is Google itself.
And going back, this is also from a video
that if you look at the graph here,
it really hasn't performed anywhere near as well
as a lot of other videos on our channel,
but it is still showing up.
It's still ranking. It's still getting views.
It's still generating income for us
years after it's been uploaded.
So that's just three examples
of three totally different videos on our channel
uploaded at different times as well,
years apart that all have around 100,000 views currently,
and you can already see the vast difference
with how much revenue they generate.
Now, these are really just average videos
on our channel.
They're by no means the smallest or the biggest,
but now, we're gonna jump in and have a look at videos
with 1 million views.
So scroll down here
until we hit the ones with around a million.
Okay, so you can see we've got a few here to choose from,
which is awesome.
Let's go ahead and pick this old one, again,
from November, 2016:
Final Cut Pro vs Adobe Premiere.
So let's check out the analytics on this one.
So this video, again, a much older one on our channel.
In the last 28 days, it's generated $2.27.
It's gained us three subscribers and 253 views.
And also in the last 48 hours, it's also had 10 views.
So let's go ahead and switch this out to lifetime.
So since upload, make you said,
this video here has generated over its lifetime $4,308,
and it's also gained us 4,600 subscribers.
Now, for the real time stats here
with these 10 views in the last 48 hours,
we can see that it is showing as suggested videos here
as the highest percentage.
But if we click across to Reach,
we'll be able to see that for the lifetime of this video,
once again, YouTube search has brought us in
around 40% of the views,
with external also coming again from Google.
If we scroll down, Google is a big percentage of external,
also a decent percentage as well,
but the beauty of optimizing your content
around knowing what people are searching for,
knowing what people want is that
you also are giving YouTube a lot of the key ranking factors
and key ranking indicators that YouTube uses
to also get your content showing up
in suggested and recommended areas
on the platform as well.
So it's not that we just need to target search,
doing this also helps us get our content showing up
in suggested and recommended areas too.
Okay, so let's take a look at one of the more recent videos
on our channel.
This one here, 5th of September, 2021,
CapCut Video Editing Tutorial.
Let's check this one out. Much newer video.
So this one already having much less time up on the platform
has generated close to $5,000 or $4,924.
It's also brought in 10,500 subscribers to our channel.
And this one in the last 48 hours has around 5,000 views.
And we can see, again, that those 5,000 views,
a big chunk of them,
65% have come through from YouTube search.
And if we hit the Reach tab here,
we can see that YouTube search 42%, suggested 28%,
and again, external at 13.
So we're really not relying
on hoping to have a video go viral.
We can really be strategic with this content.
Let's let's go ahead and pick another one
with around a million views.
How about this one here?
How to change your YouTube channel name?
So this is a nine minute video.
Let's open this one up.
This one has brought us $9,908, 6,000 subscribers.
And again, we're very heavy on the YouTube search
for these realtime views.
Let's go back.
So again, you can see the huge range
that these videos have even with similar amounts of views.
So let's jump up to our standout video on our channel
which has 8 million views currently.
The next closest video behind it
is at 3.3 million views.
So this is definitely the standout video on our channel:
How To Create A YouTube Channel, 2020 Beginner's Guide.
Let's take a look at the analytics on this one.
So this video since published in February, 2020
has brought us in $65,392.52,
just from this one video,
but it's also brought us in 192,000 subscribers
on our channel from one video.
It's still bringing in 11,800 views in the last 48 hours.
And again, it's a very heavy search focus.
We know this is something that people want
and it's something that we wanna show up for
and help people with.
So let's go to Reach here.
Let's see the lifetime.
60% of our views have come from YouTube search,
but our video is also still performing
as a suggested video as well.
Now, there's one more thing that I wanna show you
that I think is super interesting.
So let's come over here to Analytics,
let's go to Revenue,
and these are our top earning videos,
again, in the last 28 days.
Let's go see more.
Let's swap this out from 28 days
to the lifetime of our channel.
And let's just see which the top generating videos are
and how many views are on them.
So there's our standout video that I just showed you:
How To Create A YouTube Channel,
bringing us in $65,000.
You can see then that there is a decent jump
between that 65 to $27,000 that this video made
to $23,000 that this video made.
But also going down this column here,
when we see how many views these videos have on them,
we can see that this video here with 800,000 views
has generated $13,000:
How to Use OBS Studio?
And this one down here with 568,000 views
has brought in $8,630.
So another one here with a lot less views
than some of them on the top chart here,
and this one has still brought in around $7,800.
Now, if you're someone who's trying to work out
how much money you can really make
from your YouTube channel,
you can see that even with looking at videos
with the same amount of views,
whether it was a hundred thousand views,
whether it was a million views,
there was a huge range, a huge discrepancy
in how much you can actually make from them.
And this is where it's very hard to guess,
because at the end of the day,
it comes down to companies, businesses,
individuals running ads on those videos.
It also comes down to how much those ads cost
which is really driven
by how many people are trying to run ads on those videos.
So the more competition there is,
the more people trying to run ads on your videos,
the higher those ads cost.
And then the more that those people are spending,
the more money you can potentially make.
But it also is a variable,
in that, you might have a video takes off,
gets a lot of ad revenue,
and then it can drop off.
This is all beyond your control,
and this is why YouTube ad revenue,
it's a nice to have,
like for us, it's not a small amount
that's dropping into our bank account every month,
but it's also not something
that you really wanna build your business around
and just rely purely on that,
because anything could happen.
There could be another ad apocalypse
and companies stop running ads.
YouTube might change the amount
that it's actually giving creators.
It's all beyond your control.
So this is why for us at Primal Video,
YouTube ad revenue is just one of three revenue streams
that we have.
So we've got the YouTube ad revenue.
We've also got affiliate marketing,
which is the biggest piece of revenue in our business.
And we've also got our digital product:
our Primal Video Accelerator Program.
Now, if that's something you want to hear more about,
then definitely check out the video linked on screen
where I share more about our revenue streams
and how we make over a million dollars a year
off the back of this channel.
And if you wanna learn more about our YouTube strategy
and how we're using this keyword research and topic research
to really create content, again, that people want,
and it's gonna show up and work for you
for years after,
then don't forget to download a copy of our free PDF guide
where we take you through our keyword research process.
I'll see you in the next video.