What's up guys Jason Wardrop here and in today's video I want to give you a quick Facebook Ads tutorial
I'm gonna show you guys exactly how to set up your Facebook pixel. If you're a complete beginner to have no idea
What the Facebook pixel is or cover what it is and how to set it up and how to go through and access it inside
Of your Facebook Ads manager. Alright guys
So before we jump onto my computer and I show you exactly how to set it up and how it's using all that stuff
I want to just quickly explain. What a Facebook pixel is, right
So a Facebook pixel is basically Facebook's way of tracking everyone who visits your website your landing pages
People that become leads people that purchase items on your website
It's just their way of tracking all the people that are on Facebook, right?
So there's one Facebook pixel per Facebook Ads account
So the pixel the reason why that has that name is because way back in the day
What they used to do to be able to go track people the visit different websites. Is they make a
Small small image that was one pixel by one pixel and they throw it on the website
Alright, and then every city it was so small that you couldn't even see it
But every time somebody went and loaded that image that one pixel by one pixel image
They would know that that person visit that website and so the pixel would fire
So it would track that person and they would know that somebody it visit that website now
It's not an image anymore, but the names kind of carried on just over time and it still uses pixel
So that is the Facebook pixel is just basically the Facebook's way of tracking everyone, right?
So with that said, let's jump onto my computer
I want to show you guys exactly
where to go inside your ads manager to access it how to create it if you guys are brand new and
Then how to go through and use it with your different websites and landing pages
Alright, so here we are on a brand new Facebook Ads account
I wanted to create one completely from scratch so I can show you how to set up this Facebook pixel
Even if you're completely brand new, okay, so there's two ways to do this
And the first way is to come up here to the ads manager a little hamburger menu right here
You just click on this and then you come down to all tools and then over here. You can see under measured report
It's got the pixels
Okay, so you just click on that or you come over here?
And this is typically this says search up here come here to this search bar
Just type in pixels p IX els and then we click on this and it'll it'll do the same thing
It'll open up this new tab. Looks like you just open this up right here
and this is where we'll be able to go through and create our
Facebook pixel
Okay, now you can see over here. It's got our ad account data sources and create a Facebook pixel
So track website activity is like we've talked about before
Improve your return on advertising because then we're able to go through and create what are called looked like
audiences create custom audiences all this school the cool stuff with the Facebook pixel and then reach new and then even
Existing customers. So all we got to do is just click on create a pixel very easy and
This is connect website activity using the pixel. So the pixel name used to put in whatever pixel name
Demo pixel, right and the key thing is there's usually only one Facebook pixel per Facebook ad account
Okay, so you only do this once and then you use that fake same pixel code for all your websites
It's gonna be the same pixel that's gonna automatically be populated on all your facebook posts and your facebook business page
Facebook lead forms and everything else. Okay, and then we just come over here
You throw your website there, but I'm just for this example. I'm just gonna go hit continue and
This just walks us through this whole process super easy, okay?
now if you have a little bit of experience with just like
Knowing how knowing where to find like the header of your website
Then what I highly recommend doing just because it literally is super easy
Pretty much every website out there makes it super easy nowadays where they're using Shopify
WordPress Wix whatever it is use manually add the pixel code yourself. Okay, so you just click on this and
You see right here number one install base code on the website
So this is copy and paste the pixel code into the bottom of the header section of tor site. Just above the head tag
So in solid base code on every page of your website now, this is key guys
We want this on every page of our website
Not just like on one single page on a blog or something like that
We want every page on our website contact us form about us form
Any landing page that you might have if you have sales funnels you want on every single page of the sales funnel every blog post
And there's really easy ways to do this and all we do is we just copy the code to clipboard
So we just click on that and I know this looks like a whole mess and it's like I don't know what this means
I don't know it means either okay, but you just copy that code of clipboard and
Then any website service you're using?
There should be a head tag
okay, or a
Place where you can go paste this into the head tag. All right
Now if you don't know what that is
And you don't know how to find that whatever software service you use
just reach out to their support and say hey, I'm looking to add my Facebook pixel to the header section and they'll be like
Okay. Yeah, no problem. They'll be able to direct you
Exactly how to do that? Okay, and then we just hit continue right here and
Then for this one, we're just gonna hit cancel to cancel right there. Okay
so now
another way
So we got that pixel code we can go through and copy that in the header section of our website all of our sales funnels
or blog posts everything we've got or there's some
different platforms that instead of using all that code they use what's called a Facebook pixel ID and that
Pixel ID you can see is right here
Okay, and if you just hover over it, you can see how easy this is. It says copy text clipboard
So you just click right there text copy to clipboard and I know for example
Shopify if you have a Shopify store, they use a pixel ID
Kajabi, there's a lot of other software's out there that use the pixel ID
So all you got to do just copy it then go copy paste it in the Facebook pixel ID
It's usually in the settings section or the Preferences section
Whatever software you're using and usually at that point it makes it very easy to have it installed on every single page of
your website that you're using
all right, and once again
If you're like Unser i'm sure where to put that pixel ID on the software that you're using on the website service or whatever it
Is just reach out to their support and they'll have a very clear explanation on where to go through and put that together
Okay, but then once you go through and set this all up
You'll be able to have information on the pixel of how often it's firing
So what happens when someone visits your website and that pixel tracking people that's called the Facebook pixel is firing
Then right here, I'll have this graph and Oh show stats of how often it is firing or in other words
how often people are visiting that
actual page and and how often people
How often that pixel is actually collecting data for your website
Okay
So this is super valuable because this is the basis of how Facebook works with roll out algorithm their ads
Be able to create custom audiences be able to create look like audiences and then even with this Facebook pixel
Facebook is able to track everyone who opts in to your website your business to become leads
They track every single person that buys any products from you and then they also even are able to track people that buy
Products off of other people's Facebook pixels and then they're able to see like, okay this business is similar to this business
So maybe because they were interesting this one maybe will be interesting this one and so they're they're out
There's so much to their algorithm. But the pixel is kind of the core the the keystone of everything that's going on right here
So anyway go through create the Facebook pixel just go up here and see the as man over this little hamburger menu
Go find the pixels or put pixels into the search bar right up here and then create the Facebook pixel
It'll be that green button
like I showed you a little bit earlier and then it'll give you either the pixel ID or
That code that you go through and copy and if you don't want to do it yourself
You can easily email it to a developer if you have a developer, but most people don't have a developer. And so that's why
Really any other software out there has made this extremely easy to go through and set it up and do yourself
so anyway, I hope this is helpful if you guys want more Facebook Ads training I
Have a 100% free Facebook Ads mini course. I'll have a link down in the description as well as the top comment
You'll be able to go through and get that I've spent well over 1.5 million dollars on Facebook Ads
so I've got a pretty good idea of how all the stuff works and I've got a lot of data and
a lot of things that can go through and show you teach you be able to save you a ton of time and
Help you not waste lots and lots of money on Facebook
so anyway, if want that Facebook Ads mini-course jump down grab that and with that said
Thank you so much for watching. If you found this video helpful, give it a thumbs up
I would greatly appreciate that
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Hit that notification bell with that said I'll see you in the next video