today I have five top tips for typographic logo design that will help
you create better typography logos also at the very end of the video we're going
to be looking ac3 who are sponsoring today's video
they've built a private blog chain entirely for content creators and online
educators what is that people welcome back to Satori graphics the home of
graphic design content right here on YouTube today thanks to the voters of my
Instagram poll higher 5 tips for designing typographic logo designs that
you should always take into account when designing a typographic logo so if you
don't already follow me on instagram look up Satori graphics to keep up to
date with things they were there
the first top tip for designing a typographic logo is add a smoother
subtle touch that makes the logo totally unique and stand out so let me
demonstrate here we will talk about fun selecting a
little bit later in the video but let's say this logo here is for a media
company I can replace the e in the video with a play symbol and now we'll make
the logo have a slight edge of uniqueness about it
so using the polygon tool I can create a triangle with a stroke only
I can then rotate it by 270 degrees and then round off the edges with the live
corners you can also head out to effect and
round corners at the very top
adding a clever of a subtle touch that relates to the context of the brand of
the logo really gives a local character and makes it more memorable in the minds
of people viewing it
kerning relates to the space in between letters so if you put up the type window
in Illustrator you will find the coning values in the bottom right of the box we
can then bring in the kerning right down to see if that looks better or we can
increase it but quite a bit for this logo design in particular I prefer the
kerning to be bigger
it's best to play around with these values to suit the brand and the feel of
the logo design later in the video I'm going to show you advanced kerning for
typographic logo designs and to complete that subtle touch I was talking about
earlier I'm gonna change the color of the play symbol this is sometimes tricky
but if you want to design a typographic logo you basically have two choices
essentially either design the typeface yourself from scratch or use an existing
font if you want to use an existing font you must make sure that you've either
purchased the license or it's a font that's free to use for commercial use
but what you must consider is how the font relates to the brand identity fonts
express a feeling or mood simply by the way they appear so you wouldn't want to
use a friendly and playful font for funeral directors business for example I
like to duplicate the logos several times and then play around the phone to
see what works best it's a good idea to take your time to match of the brand's
identity to a style of font for your typographic logo
we talked about kerning earlier in the tutorial for this next tip on designing
a typographic logo is manual kerning this in my opinion is essential for any
logo design first create the outlines on your typography and then in group
everything so the lettering can be moved around individually
now you can simply select each letter and nudge them left or right with the
arrow keys on your keyboard if you zoom out with command or control and the
minus key you can get a better feel of the kerning I personally like to try to
focus my eyes to feel the negative space on the typography the idea is to keep
the logo visually appealing but also legible
this last tip on designing a typographic logo design is really helpful when it
comes to this style of logo once you've aligned everything with the rule is and
so forth you may notice anomalies or rough parts
to the logo type but first just make sure you have everything outlined as
well as The Strokes like I'm doing here on this play symbol this will turn the
stroke into a shape
once your logo is outlined and aligned check for areas like this on your
typography there are two quick and easy ways to resolve such issues the first
method is to select the letter and then take the smooth tool you simply click
once on the anchor point and what is the vector smoothens up
it really does help with things like rounded edges on a typographic logo
design I will use again here on the D you can also take the direct selection
tool and utilize the live corners like so if you go over your entire
typographic logo with these two tools you will make sure everything is smooth
and crisp I'm quickly going to talk to you about a c3 s block chain then after
that I have the Toyota graphic design tip of the day firstly you can download
the ac3 software via the link in the description I've already done that and
here is the app up and running on my system it's ready to receive and send
crypto a series which I'm going to explain a little bit later ac3 explain
what they're doing here they fill a private blockchain that's similar to
Bitcoin but which is exclusive for content creators and educators such as
myself it's kind of like patreon but it's decentralized like any crypto
blockchain is they have a proof of creation feature that will allow content
creators to own the rice to all of their produce content which always instill
security starting in early 2018 created such as
myself we'll be able to send our exclusive content via the ac3 app to
audiences that use a decentralized wallet ac3 wants to move away from
corporations and banks that we rely on today and help to give some independence
to creators and their audiences lastly you'll be able to exchange the ac3
currency for Bitcoin and other Kryptonian
so in case you want to find out more about a c3 in their plans for 2018 head
over to their site via the link in the description below and maybe also
downloaded the wallet today you can see their mission as well as the feature
creators who have already signed up I myself have the wallet and I'm going to
be looking to utilize it in the future I
thought it would be safe way to connect with my audiences that moves away from
the big corporations who in a monopoly everything's on the internet it's easy
to download and you can download the wallet or Mac OS as well as Windows
today's satori bonus tip relates to the customization of typography which seems
fitting in today's video on top tips for typographic logo design here was a sped
up version of highlights on the most recent and most in-depth upload on my
channel relating to customers in typography in Adobe Illustrator it's
linked in the top right corner of the screen when designing a logo using only
typography it's important at the front or the logo type is unique not only for
legal reasons but also to the logo stands out and it's like nothing else
out there so never be afraid to get creative and playful with your taboc
rafi and use the techniques I've shown in this video so I hope you enjoyed
today's upload on top tips for typographic logo design if you did show
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future today peace