today we're gonna break down the nine best tools for social media marketing in 2022 so if you run
your own social media marketing agency and you work with clients these are the core tools that
i would recommend using for your own business as well as your clients businesses to get better
results and if you guys smash the like button and stick around with me here to the end of the video
i'm gonna show you a simple hack that i personally use to save over five thousand dollars per month
on software and tools for my business and my clients businesses and for those of you guys who
are brand new here the channel my name is jason wardrop i started my own social media marketing
agency business about seven years ago scaled that up to over 15 000 pain clients i exited
that business this past year and now i'm here on youtube to share everything with you guys what
works so that you can model exactly what works now as we go through and look at all these different
social media marketing tools i'm going to also show you guys just kind of the overall digital
marketing presence so the first step everyone kind of knows that you need a website whether
it's your own business your clients businesses you need to have a website to have an online presence
it's kind of like step one so what i've always used is i've used wix i'm sure you've heard of
wix you've probably seen commercials on tv for wix but it's a simple way to go through and get a very
professional looking website set up and they have tons of templates to go through and choose from
and it's quite affordable so this is the first social media marketing tool that i would
recommend going through and getting started with if you or your client do not have a website yet
make sure you get a website set up second is a software called click funnels so click funnels
is a simple way to create sales funnels for your business or your clients businesses
so what a sales funnel is it's a simple way to go through and collect leads grow your email list
your database because sales funnels are going to convert much higher than a standard website
when people visit the page and in addition to that something cool about sales funnels is you
can actually sell products online and have upsells down sells order form bumps and they've got dozens
of templates as well and it's just a simple way to go through and get up a first sales funnel
so you can start collecting more leads and making more sales in your business now the third one here
and i know i'm going through here quick but i just want to make sure i get to all of these different
softwares and tools that i use and share with you guys this 5 000 per month hack which is 60 000
per year in savings which is pretty awesome so this one is called calendly there's another
competitor to calendly and i've used both of them it's called schedule once and so both
have worked great but basically what this is is a simple way to go through and book appointments
with your clients so instead of going through and emailing back and forth and saying hey what day of
the week are you available to this week and they email back and say oh tuesday or thursday works
then you email back and say oh would you like afternoon or morning and they come back and they
say that so instead of having all of that what you do is you sign up for this simple software
you connect your google calendar and then you say hey these are the days that i'm available
and here's the time of day that i'm available as well and then you just send that link to a
prospective client or prospective prospect and they can go through and see okay thursday at 4
pm they have an opening and that actually works for me as well they can book that appointment it
automatically syncs with your google calendar and then there are email and text marketing follow-ups
that will then remind that person that there's an appointment coming up so that they don't forget
because i don't know about you but the worst thing i think is no shows so you go through and
you plan on having a call with somebody they don't show up and then you have to go through
and fill that time so it's a great simple tool to go through and simplify that whole process
and in correlation to this here's another software that i have used quite a bit it's called sales
message it's a simple two-way texting platform so they've got a basic crm and it's a simple way
to go through and text back and forth with all of your leads and this is important because texting
studies show that open rates so somebody actually opening up a text message are about three times
higher than that of email open rates and the response rate is significantly higher and so
texting is a great back and forth communication tool to talk with all of your clients and your
prospective leads as well now in addition to this i know we said that texting is much better than
email however email is still probably the number one driver of new business new leads converting
those leads into actual sales and so convertkit is a platform that really simplifies the whole email
marketing email newsletters you're able to set up drip sequence email broadcast have your whole
basic have your whole database in there they've got kind of a simple crm you can add tags and
different things like that and so this is a software where you can go through and manage all
of your leads all of your contacts and if you've been in the whole digital marketing
game for a little bit of time now you've probably heard the saying that the money is in the list
and what they're referring to is that the money is in the email list because
the bigger your email list is the more people you have to go through and promote
new offers specials promos different things like that and so you're able to boost the overall
revenue for your business or like i said if you're working with clients for your clients businesses
now in addition to this we need a way to actually go through and accept payments
and so stripe is kind of like the number one go-to nowadays for online payment processors and so
basically what it does is allows you to go through and accept credit cards online and so stripe is
what's going to connect you with click funnels with all these different softwares that you can go
through and accept payments invoice people and the nice thing about stripe it's 100 free to sign up
what they do is they just take a percentage of the transaction so think of it kind of like
a credit card you know they'll take like one to two percent um stripe is the same way they'll
just take a couple percentage points off of the sale and it's a very simple seamless solution
that's gonna work with pretty much every other software out there if you're trying to go through
and accept online payments now talking about social media marketing tools we need to talk
about kind of the core of actually getting into the whole social media marketing space
and that is leveraging a tool called hootsuite there's another competitor that is called buffer
i've used them both and what these tools are hootsuite or buffer is a simple way to go through
and make a social media post so think about a facebook post and then you can go through and
automatically post that to facebook to instagram to twitter linkedin so multiple platforms
and then you can actually schedule out all these social media posts over the next several weeks so
the great thing about this is instead of having to go through and make new posts every single day and
come up with new content you could just go through and take two hours and create all of the content
schedule out on all the platforms and just do that once a month or just hire a person to go
through and schedule all those out for you and it takes care of all the organic social media posting
for your business now on top of this another great tool that i have used and you can see even
hootsuite right here is using something similar is called intercom an intercom basically is a
simple way to go through and communicate with all of your clients when they're actually on your
website or if let's say you have a software product to be able to communicate with them
inside of your product so it's basically this little chat widget down here at the bottom
and so it pops up you can see right here it says hi there what brings you to intercom today
and you can have different options you go through and select the different options
and this boosts your conversion rate of website visitors into leads significantly i don't have
the data right here in front of me but a typical website is only going to convert people that are
visiting your webs your website less than one percent of those visitors into actual leads
so if you have a hundred people visiting that website you're gonna maybe get one lead right
so it's not that great now having this little pop-up and be able to engage and communicate
with those people it's able to significantly boost the number of leads and conversations
that you're having with the people visiting your website all right now another company that does
this as well as several other things is a company called podium and so podium they've kind of got
like the website chat widget you can see right here but then also a great service that they offer
is online review automation right and so what they do is they connect with your businesses
google business listing and then they're able to automate and simplify getting more five-star
reviews for that business and we all know how important five-star reviews are to any business
studies show that in order for a new person to go through and trust and actually go with a certain
business let's say you're looking for a dentist they need at least 30 reviews on their google
business listing for somebody actually trusts them and see that they're credible so the more reviews
beyond that the more credible the more trustworthy they are and then obviously the more five star
reviews you have that makes it even better and so this is a simple software to go through and
follow up with past clients or current clients to be able to go through and get them to leave
more five star reviews it's able to sift and sort and get feedback if somebody had a bad experience
you're able to get that feedback to go through and improve your offer and improve your business
now here are the nine different social media marketing tools that i have used in the past
and that i would recommend you going through and getting started with if you're looking
to go through and boost the social media marketing for your own business now i said
in the very beginning of this video that i was going to show you a simple way a simple hack
that i have used to go through and save over five thousand dollars per month on different softwares
and tools so if you think about this podium right here is a few hundred bucks a month um intercom
also a few hundred bucks a month so hootsuite another fifty two hundred dollars per month stripe
you're just paying for the payment processing so that's not anything crazy depends on how much
volume you're doing um convertkit has some plans low plans like 30 40 50 a month and then they go
up from there and so if you're using any of these at scale and you have tens of thousands of people
on your email list this can get extremely pricey so you look at all these different softwares
and every single one of them have a different software subscription and a different login that
you have to save and then if you are working with clients if you run a social media marketing agency
you need another account for each one of your clients for wix for click funnels for schedule
once or calendly and so it gets very expensive for your business and so what i did about a year ago
is i came across another social media marketing tool called go high level and the cool thing
about this is it's literally all of the tools i just discussed in one simple platform so you
don't need to log into multiple different locations you don't need to have multiple
different software subscriptions and this starts at just 97 per month for all of these tools
all in one and there's actually several other features that go high level has that some of these
tools don't have um so it's it's a nice all-in-one sales and marketing solution for your business
and i'm gonna drop a link down below this video in the description as well as in the
top comment where you're gonna be able to go through and get actually you can see right here
they normally have a 14 day free trial i'm gonna hook you up with an extended 30-day free trial
go in test out this whole software see what it's like plus i'm going to hook you guys up 100 for
free with a free course showing you guys step by step how to go through and get started and as
i told you earlier i was able to get over 15 000 paying clients from my own social media marketing
agency so i'm going to show you guys inside of that free course how to go through and get your
first clients organically so if you don't have any money to get started no marketing experience no
skill set whatsoever you'll be able to go through and use those acquisition strategies and then i'll
show you how to set everything up and so you can see step by step how to set everything up
and then once you get on clients for your social media marketing agency you'll be able to fulfill
for those clients and i'll show you step by step how to do that as well so if you guys want that go
ahead just smash the like button drop a comment down below i'll hook you guys up with that free
extended 30-day trial so you get an extra couple of weeks to go through and get your business 100
set up and as i mentioned there are plans starting as low as 97 per month and even their maximum plan
is only 4.97 per month and the cool thing about that is you can bring on as many clients as you
want you can have a thousand clients paying you 500 per month making 500 000 per month and your
cost for all the software and tools is still just 500 per month okay which is pretty amazing so
anyway guys um i hope this video was helpful as far as breaking down all of the different tools
you'll need for your social media marketing business as well as your clients businesses
and with that said guys thanks so much for watching and i'll see you in the next video