- I'm gonna tell you how to plan your videos
so you get better results here on YouTube
and we're starting right now.
(upbeat hip hop music)
What is going on?
My name is Nick, welcome to another video.
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and you want to learn how to grow your channel,
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Okay they say that failure to plan is planning to fail.
So I'm gonna help you not fail
by showing you how to plan your videos
that will get views for you here on YouTube.
Now this is a five-step process
and each one of these steps have small little stems
that come off of it but you wanna make sure
that you watch this whole thing
because if you miss one of these steps,
then it can end up costing you the result that you're after.
The very first step as obvious as it sounds
is you gotta come up with that video idea
because if you don't have an idea,
you don't have a video to make.
I have an entire playlist of videos on my channel
on how to come up with video ideas
so I'm not gonna waste your time with that
so that we can move on to number two which is purpose.
It's important to know
why you're making the video in the first place,
it's important to know the value
that you're bringing to other people with that video.
So we're gonna break that purpose down
to a few different things.
The very first is of course the goal of that video,
what is it that you are trying to accomplish
with that video for yourself, for your channel,
for the mission that you happen to be on?
And then the viewer value is basically
what your viewers are going to get
out of watching your content.
Now both of these are gonna help you
in two totally different ways.
The goal side is gonna help you make sure
that you're making content that supports the direction
that you're trying to head
with the content that you're making
or the reason that you're on YouTube
and the viewer value side of it
ensures that the people that are watching your video
are gonna walk away with something.
Or in other words that your video
is going to be worth watching for the viewer.
Another thing that falls under purpose is a playlist.
So let's say for example that part of the reason
that you're making this particular video
is to continue a specific playlist or a specific series.
then in that case that would also fall under purpose.
So you would have your goal, you would have the viewer goal,
and then you would also have what playlist
that you are wanting to add this video to.
Number three, the next one on this list
is you want to qualify the video.
And what this means is that you wanna make sure
that there's enough people
that are gonna be interested in this
in order to make it worth
making the video in the first place.
Part of this is also doing keyword research as well
to where you go and you make sure that it is something
that you have a chance of ranking for with your video.
Another part of the qualifying process
is you wanna search YouTube
and you wanna see the videos that come up
for that particular topic
and then within that particular topic,
you wanna say okay, how many views
are these particular videos getting?
How big are the channels that are making
this specific content and do I have a chance
to compete with my channel?
Another disclaimer, if you are really good
at making thumbnails where you get
a really high click-through rate,
you're getting tons of reaction to the videos
that you're putting out there,
then you can compete against bigger channels
but in most cases of the stuff
that I'm seeing out there on YouTube,
it's not something that a lot of newer content creators
can just slide right into and that's why qualifying
is such an important part of the process
because you wanna make sure
that you're making content that has the potential
to get discovered on YouTube
when people are looking around for that specific topic.
Now if we put this into a real-life example,
let's say that you are considering making a video
called How to Beat Fortnite or How to Win at Fortnite.
Well the competition for that I'm guessing
is probably gonna be pretty fierce so that would tell you
that it's probably not the best video to make.
If you're making fashion content,
let's say for example you do men's fashion,
then in that situation how to tie a tie,
even though it gets tons of searches,
there's tons of interest in it,
people are looking for it all the time,
the channels that own those spots
typically are gonna be really hard
for a new channel to compete with
unless that channel is really good
at keeping people watching,
clicking their thumbnails at a high rate,
getting that engagement
and doing all the stuff that YouTube is looking for.
But most new creators haven't learned how to do that yet.
Next up number four is you want to identify your target.
What I mean by this because I'm assuming
that you already know who your target audience is
and you know who the target viewer is
that you're trying to reach,
now we're actually trying to find a target
for that specific video and that target in a video sense
typically comes down to a keyword or a keyword phrase
that you're trying to bring attention to that video for.
Now when identifying your target keyword,
research becomes critical and it's not necessarily
that you're trying to just rank that video in search
but it's that you're trying to compile
all of your metadata to explain to YouTube
what your video is actually about.
And if you don't know what metadata means when I say that,
it simply means your title, your description,
and your tags for that particular video.
But the idea that I'm trying to focus you on here
is you want to identify that target
and then you want to do the research for that target
to see what your chances are for a specific term or phrase
and then you wanna start making modifications
to where you can make something
to where you're gonna be a little bit more qualified for.
But here's the big idea.
With the targeting all you're trying to do with that
is you are trying to identify a specific thing
that you're trying to say that your video is about
so that you can optimize everything with your video,
your titles, your tags, your description
so you can optimize all of that stuff
to better tell YouTube what your video is about
so that YouTube can show that video to the right person
that is the most likely to watch it,
because that's how YouTube works.
If you're not familiar with how to do the targeting
and how to do that research,
I'll put a link to a tool called TubeBuddy
down in the description below.
They have something called a Keyword Explorer
that can help you through this process in a major way.
The next part of planning your content,
number five I should say, is coming up with a link plan.
One thing that YouTube really likes
is that when somebody is watching one of your videos,
they really like it when they go
and they watch another one of your videos.
So knowing that it's important that you link together
your content in a way that it makes sense
for people to hop from one video to the next video.
For example, when I mentioned earlier
about the very first step in this
being to come up with a video idea
and I mentioned to go to my channel
and look for other videos,
well one thing that I could have done
is I could have put a card at the top of the screen
for video ideas and because it was relevant
to what it was that I was talking about,
it would make sense for the people that would be interested
in how to come up with video ideas
to click on that and go watch it.
And real quick, it's important for me to tell you
that it's better to do that at the end of the video
than it is at the beginning, it's what YouTube recommends,
but the idea here is that you want to make sure
that the video that someone is watching,
whatever videos that you're linking to,
that they are similar in interest
to the person that's watching that original video
so they're more likely to go and watch that second video.
But let's get back on track here.
The idea is basically to put together a link plan
to where from within each video,
you know what videos you're going to link out to
from that video, you know on your end screens
what videos you're linking out to,
you know that if you're putting a card
at the top of the screen,
you know what video you're gonna link that to,
you know what videos
you're gonna link your pinned comments to.
Having an overview of this
and taking it from just planning the video
at the video level and scaling that out to the month level
can really help you generate
a lot of your own internal traffic
which is something else that YouTube really likes.
And real quick, I wanna let you know
that if you are an iPad or a tablet user with a pencil input
that I actually made something
that will help you through this process,
it's something that I use that helps me through mine
and I'll put a link to that down in the description below.
But of course the next step in the process
is to actually create the content that you planned out.
And I'm actually gonna put a link to that playlist
right here of video ideas so if you are somebody
that needs help with coming up with video ideas,
make sure that you check that out right now
and to learn more about growing your channel,
making videos and all types of other YouTube related stuff,
start now by subscribing and clicking the bell
so you don't miss anything.
Thank you so much for watching, I'll see you next time.