- Getting more and more excited.
More and more excited.
- Fire it up.
- Hold on D Rock give me one second.
Getting more and more excited, about what we've got
planned for YouTube.
- Me too.
- Right?
- Yes sir.
- It's gonna get fucking good.
(rap music)
(background noise drowns out speakers)
(hiphop music playing)
There's just a complete lack of practicality right now.
What I call fake entrepreneurship. A lot of it.
- [Stephen] Well most entrepreneurship today is fake.
- A hundred percent. Problem is the five or ten that isn't--
(background noise drowning out speaker)
You see this in like the bubbles.
I mean real estate has historically had these bubbles right?
And like the people that know how to navigate them really
can win and that's what's gonna happen in technology.
They'll be in these bubbles, when the bubble burst in 2001,
and everybody ran to investment banking,
they should've tripled down.
That's where all the wealth was made.
If you knew, right, think about it you're 32
you knew what you felt like at 25, you're the same dude.
Same fire. Gets you real interesting man.
You make different decisions when you have
nine years patience, 13 years patience, 20 years patience.
You sit with 77 year old dudes who are like,
right, that was right? They still have the fire.
He still needs you to say yes you were right.
It doesn't go away, you know?
Right D rock?
- [D Rock] Yep.
- We're gonna look back at this and we'll hug and like
I'm gonna be old as shit, no hair, crumply Yoda looking,
and I'll be doing the same shit I was doing right now.
It's gonna look exactly the same.
(hiphop music playing)
I just got off the phone Vaynersports.
Recruiting, recruiting, recruiting.
About to go on Instagram live.
Let me give you an update since
it's already 4:14 mountain time.
And, well actually you got a little clip from the,
you saw my morning keynote
here at a sports owner conference.
Number three, expiring assets.
I am obsessed on how sports continues to waste
their expiring assets.
To not have a hardcore team in place to understand
on a second by second, minute by minute, hour by hour basis
on how many seats are gonna be empty,
how many spots in the stadium are gonna be empty,
what's happening in the parking lot,
this is all sawdust, and can be converted into
incredible business conversion, and I highly recommend
you get practical about your empty whatever
in this environment and more importantly
this is an opportunity for you to act like
a media company and create content.
For example, every organization,
let's use the Chief's since I'm looking at them.
You can literally search Kansas City on Instagram right now
you can see the top nine people that have posted a piece of
content on Instagram in the Kansas City mile radius.
You can literally DM those individuals and invite them
at scale not the one big celebrity to sit courtside
who's on a TV show, the 14 hundred people
that live in the Kansas City region who are not coming
who are not supporting but you've got the assets
to literally talk to them one on one,
it's business development at scale.
And what they give you for return on an expiring asset
is incredible, it doesn't take that much.
It doesn't take that much cost and effort
to add five more people to go
on the field prior to the game.
But the media that you get in return for those five
posting content to the 30,000, 80,000, 900,000 people
that follow them, is disproportionate.
Just been networking and gymming and a lot of good stuff
on that front just running the business from my cellphone.
Meetings and phone calls all afternoon,
just very unusual for me to be in the same place
more than 24 hours but wanted to take advantage of
Steve Ross being here.
We've gotten a lot of quality time and
talking about our macro strategies of the firm
over the next decade and just meeting a bunch
of sports owners which is always fun.
And that's it, so I'm gonna go on live right now D Rock.
That's what I'm gonna do.
Little different kinda setting.
Give me some different angles D Rock.
It's Instagram live session time.
- Why do I do lives?
- I think it's tremendous engagement and interaction right?
You can create a lot more of a relationship.
One on one like when you know Taha presented Byrell.
It's just an opportunity for me to engage at scale.
Instagram live's got a huge audience, I mean here we are
already 14 hundred people are watching this,
so, you know, in a snap it gives me an opportunity
to engage and really at the end of the day
it's just a huge opportunity to just to give back.
For me two core things that I wanna get out of a live
is A for everybody to know how grateful I am that
they even follow me on Instagram.
I think I'm stunned by people's inability to be grateful
and thankful, I'm stunned that people take it for granted,
the fact that six people follow you on a social network
and wanna see what you have to say,
should humble you that six human beings give a fuck.
So I want all 17 hundred of these people right now
to know I give a fuck, and I'm so grateful that
they give a fuck about my content and then number two,
just answering shit right, like, you know just,
you know what to start business in India.
That was a question, oh AJ's calling me,
god damn it AJ, just kill me. Hey bro.
(mellow electronic music)
Sometimes you got plans and then they get fucking derailed.
Let's try this again. I'm back again.
William you are first, your green buds.
My green ear pods are custom, Tyler got them,
somebody made them, I'm not sure, how I got them,
but I know Tyler asked me do I want them and I said yes.
Madelina good to see you.
- [Tyler] Colorwear.com
- Colorwear.com? That's cool.
What's going on everybody. Couple things,
one if you're not following my podcast.
And this is the Gary Vee Audio Experience.
You're making a great mistake of all time,
garyvaynerchuk.com has all my events on it,
D Rock can you go to the events page and give me some
knowledge on when I'm gonna do my first trade show.
August 19 Boston, we've got Frankfurt, Germany August 31st.
Frankfurt, Germany my assistants coming to that.
No Matt just in between calls in my room.
How do I get my music to you?
I think D Rock's the best way JC World.
Oh D Rock said yep.
How do you accept fear of everything?
I just realized that anything can happen at any point,
and so like you can either be crippled by that,
or you can be empowered by that, and so,
just kinda how I think about it Jeb.
Good to see you, you've gotta be down on my podcast
I'm about to do gangster shit on it,
I'm super pumped, Youtube in September,
what else is going on?
Oh we have a ridiculous article coming out Colin and I
have been working on a beast about legacy.
Literally probably the most effort I've put in,
and do you know how we're distributing it?
Ridiculously long blog post on Facebook.
Actually can you call Colin real quick and ask him
when's it coming out?
I wanted it for tomorrow.
Yes, yes, yes, it is on Spotify, it is on Spotify. Colin.
So as you guys already know I have a secret coming out
in November, I'm very excited about.
The Gary Vee sneaker, you know this like pretty basic stuff.
- [D Rock] Yeah.
- You know I've got that deal coming out it's with
K Swiss I'm wearing some K Swiss Today.
I'm cramping, so this is not it.
That is gonna be awesome I hope some of you rock
the Gary Vee I cannot wait until the first person I see
at the airport wearing my sneaks.
And the new book Crushing It, coming out in January 2018.
I'm excited about that.
- [D Rock] I can't believe you forgot your suitcase.
- Oh my god did you hear about my suitcase?
By the way you know how big this shirt is?
I couldn't wear this.
So guys I literally, literally, you'll love this.
So I had two suitcases coming out to Aspen.
I literally have no clothes I have nothing.
It's like I can pack a suit a fucking fuckin fuck. Fuck.
Alright, just text me and D Rock a place to go buy shit.
See you. I have absolutely nothing.
You just needed to bring like, like literally like sandels
and like a hat and like any other one had all this stuff
and like I was on a call and like you know somebody
on my team like threw the wrong bag in there
so I literally showed up here,
so D Rock had to go and buy shit,
including this humongous polo, doesn't fit,
all sorts of weird shit, and like literally
I had to buy underwear, and like socks,
you know like, pretty awkward.
Pretty awkward situation.
(energetic hiphop music)
D Rock, speed it up, you're gonna hear nothing,
one day hopefully I'll be able to show you that entire
phone call it could end up being ridiculous.
Two days in Aspen, tons of Steve Ross time.
Keynote to a bunch of boners from around all
four major sports and then some,
little cricket action for everybody
in that part of the world.
And just a ton of phone calls, operating,
making business decisions, staffing strategies,
new business strategies, new product offering strategies,
Vaynermedia, Purewow, VaynerX, an exciting phone call
that you'll see footage from that is secret,
that hopefully one day I can release in the vault,
whether it happens or not, we will release it
in seven or eight years, yeah we should come up
with some timing on that.
Just very productive trip here to Aspen,
super excited about it, focused as fuck.
There's a lot going on.
I feel like we say that every day.
Guys sorry there's such limited footage for this episode.
At this conference with all the major sports ownerships,
and they kinda caboshed the D Rock unfortunately
but very productive meetings, networking, networking,
networking, reverse engineer your finish line.
I know I wanna buy the Jets, New York Jets,
if there's any confusion in my professional life,
and so even though I hate spending two days in one place,
this is the kind of place I should be for that game,
and so whatever you want in life, you know,
second home, ten trillion dollar franchise,
just to fix your parents business,
make that line and work backwards,
and make every decision map to that,
that's what these next two days are about.
(energetic hip hop music)
Guys thank you so much, so much
for supporting my Youtube channel,
please subscribe if this is your first time,
or if you've been watching and you haven't
fucking subscribed.
(laughing)