so welcome back to satori graphics and we have another before and after graphic design tutorial
i know you guys love this kind of content and today we're going to focus on colors and
how the graphic design principles kind of play into your choice of color in a graphic design
there are many different ways to use color there are many different principles that
tie into the use of color and so you are going to learn something today without a
doubt and here is the first design which is based around a gym or exercise poster now as
you can see this poster is in gray scale at the moment and we want to add some color how would
you approach this how would you decide what colors to use on this design in particular
i want you to think of the emotion of the design itself and what it's trying to convey
and what's the message that's being presented this is how you choose color you want to evoke certain
emotions and so you can relate back to the color psychology so let's have a look at three different
examples of three different color schemes on this design which one of these do you think works the
best when it comes to a kind of exercise or changing your life sort of color scheme
you might know which one works but you might not know why try and ask yourself or a question why
would this color work so here are some keywords that relate back to the color psychology of the
particular color scheme for rng kind of yellows we have energetic excitement and change red can
evoke danger passion or a warning and green can relate back to natural tranquility or healthy so
when you want a design to relate back to a change of lifestyle or change of anything and some kind
of energetic movement orange is always going to be a very good choice for this kind of design
also when you consider the design here has very energetic lines angled straight lines that plays
back into the color psychology here so yeah this is the most functional color scheme for the design
so for the second choice here we have another grayscale design and this is just a quick advert
that will be promoting skincare or body creams and again we are going to look at emotion or
connotations of a color scheme but when you are trying to sell or advertise or design something
based around skin care products specifically aimed at women what color schemes would you go for
for this example i'm going to show you the finished design right now and that is pastel
kind of skin tones as you can see we have some darker skin tones here and then we go into pinks
and also a really pale color here so why are these synonymous with beauty products or skin
care products there are some very good reasons why these kind of colors are used on these products
pastel colors evoke a kind of openness and a relaxation feeling when they're viewed they're
very peaceful in soft colors which is great for selling things such as beauty products
as you can see on the right the saturation has been upped a lot and is too kind of aggressive
for this style of design also using pastel skin tones does relate back to the product itself
which is trying to sell something that will make really healthy and really beautiful skin so these
are the kind of things you do need to keep in mind when you're designing something you need to relate
back to the product the message and the overall feeling for this webpage here i've gone ahead
and i've actually colored in four aspects of the design in a kind of goldy orange color the rest
is grayscale at the moment but we're soon gonna change that and actually i'm gonna give you three
different examples again and you should try and work out which one works the best for the design
so here are your three options to choose from which design looks the most functional
from a color scheme standpoint and can you actually answer why it works
this option is less to do with emotion and it's more geared towards a graphic design principle in
terms of color schemes so one really useful method you can apply when choosing colors is to utilize
contrast and one really neat way to do that is complementary colors now these are colors that
are opposite each other in the color wheel and of course these are contrasting this renders a design
impacting but also these colors are visually appealing when put together and this is something
you might want to choose for your design when you pair it with things like emotion and the message
so here is a landing page design and things are set up in a very orderly manner
but when it comes to color what would you change in this design and how would you improve it
there are a few things you could change to take it to more functional levels
yep it goes back to that method of having the call to action here more visible and also i
have linked back the title here to the color of the leaves and also the rollover button is
also linked back to the colors found here these kind of details do take the design to new heights
and these are the kind of things you do want to be thinking about when you're
using color in your graphic designs and if you want to learn more about graphic design
do click a video on screen but until next time guys design your future today peace