(lively music)
- Today I'm with Brian G. Johnson and my brother
from the same mother Nick Nimmin and they are gonna give you
tips for how you can grow your YouTube channel in 2020.
Now before Nick and Brian G. start dropping some
YouTube tips, I wanna talk about today's sponsor LICKD.
And if you're not familiar with LICKD,
LICKD is a music service.
And they've teamed up with real artists and real music
labels so that you creators can use popular tracks
in your YouTube videos.
So let's say you wanna use a track
from Noel Gallagher from Oasis.
♪ You said you need love ♪
You can use that track or what if you wanna slow it down
and use something classic and beautiful like Ave Maria.
(orchestral music)
Do you see where I'm going with this?
They have a lot of great tracks to choose from.
And here's how you get them.
You need to head down to my description.
I've got a link down there, tap on that link
and you're gonna get your first track totally free.
Your second order you get 50% off the entire order,
but you got to click on that link to get it.
So head down there, click on that link and start finding
some amazing tracks to use on your YouTube videos.
Now Nick and Brian G. if you're ready
to bring the heat, bring it.
(air whooshing)
- The very first thing that you wanna make sure that you
keep in mind is especially if you're just getting started
on YouTube is you wanna learn how to get people watching
your content for an extended period of time,
because it's really easy to see other content creators
that are using all these fancy intros
and all these crazy calls to action, which is basically
where you're asking people to subscribe or comment
and like in a certain way.
And you see all these people doing these things
and it's like, "oh, I need to do that.
"I need to apply that to what it is that I'm doing".
But the thing is, if you don't master the art of getting
people to watch your videos for a longer period of time,
then those things can actually be sacrificing
the performance of your video,
which will limit YouTube's promotion of your videos.
So because of that it's really important to like I said,
master the art of learning how to keep people watching
before you do things like adding an intro and adding all
these fancy graphics and all those things to your videos.
Because at the end of the day,
you wanna get your videos in front of more people
and the best way to do that is to master the art
of keeping people watching.
- Alright you wanna get the viewer to watch longer, how?
Where do I start?
Focus on the story or the information
that you're gonna share.
Think about the entertainment value you can deliver.
Here's what's up an iPhone and Android, that's plenty good.
If you're focused on that, if you're focused
on that information, or the entertainment,
then it's gonna be so much easier to create a video
that people really love which will result
in that longer view duration.
- It's also important to make sure that you know
what it is that you're trying to do
with your YouTube channel.
And I know if you're like just trying to get started,
you're just trying to walk that path,
then you might just be making content to where
it's kind of like,
"Hey, I'm gonna make this video and see how it does.
"I'm gonna make this video and see how it does."
But when you start getting a deep idea
of what it is that you actually want from
your YouTube channel, it can help guide the direction
that you take your channel and the opportunities
that you actually accept or deny.
It basically makes YouTubing a lot easier when you know
what it is that you want in return
from your YouTube channel because,
- Vision because you wanna grow you wanna see the views,
you wanna be able to make it happen.
And the way to ensure that it does is for you to stop
and think like, what am I trying to achieve?
Where am I trying to go?
How am I gonna get there?
You do that with vision.
So identify the kinda topics you wanna make,
and really stick with it for a period of time.
So many people give up on two or three videos,
don't do that have vision for what you wanna achieve.
And then move forward and continue to publish
for a long enough period of time,
so you can make sure it works.
Don't give up too early.
- You also wanna make sure that you have a deep
understanding of the value that you're bringing
to the people that are watching your videos
because people keep coming back
to your YouTube channel for something.
So it's important that you design that something
and then you have an understanding of what that thing
is that you're offering the people that are coming
to your channel because if you don't know what value
you're bringing to your viewers, your viewers definitely
are not gonna be able to identify it.
So it's really important to make sure that you understand
what it is that your viewers are getting out
of what it is that you're doing.
- And that's where you hear about this brand stuff, right?
Branding, branding, branding.
The thing you don't wanna think about is trying
to dial in your messaging and your branding
on your fifth video, because quite frankly,
how can any of us really know
and we're just getting started?
Give yourself a break.
Keep it simple.
Focus on the story and the information
and along the way, your branding will emerge.
- And for those of you who made it this far in the video,
thank you, because I'm gonna simplify everything here.
And that's make thumbnails that are getting click more
than other videos that have similar titles to yours.
And make videos that are being watched longer
than the other videos that are ranking
for the similar titles that you're making.
If your thumbnails are gonna click more,
and your videos are getting watched longer,
your videos are gonna rank.
That's really the key to simplify all of this.
Thumbnails to get more clicks and the others videos
that get watched a longer than the others.
So focus on those in addition to your story,
and your message and becoming a better communicator.
Those are my tips.
If you wanna learn even more YouTube tips,
tips that you can do on your smartphone,
go ahead hit the subscribe button
followed by the notification bell
so you don't miss out on future videos.
Thank you so much for watching.
I do appreciate it and I'll see you in the next video.