Hello everyone, I'm Apple
Dad . It's
been 15 years since the release of the
first generation of the iPhone. The first generation of the iPhone was released in January
and then launched around June.
That year's schedule
and the interval in between are
also to ensure this crossover.
The products of the times have not leaked any news
. It should be said that this iPhone
or that no one actually said that
it will be called iPhone
. About its overall interface design, how does
Apple define it
, everyone knows nothing about
it . Inside Apple
, only a very small team knew
about it, so on the day of the press conference, everyone really knew that
Apple really launched a phone
and how did Apple define it, the
overall user interface
, and the overall design
. In fact, when we look back now, we will feel that
Apple is a very, very large,
even one of the world's largest companies,
but in
fact, not to mention in the smartphone market, even
in the mobile phone market,
Apple is like a blank piece of paper, and
this company The best-selling product at the time was
nothing more than a music player.
How can this company define the direction of
future smartphones? To be honest, no one was optimistic at
the time. 15 years From a revolutionary product to today,
all of us have an impression of the definition of a smartphone.
We all take it for granted that it should be like this,
but in fact, before the iPhone came out, the smartphone already existed in the market for a
long time. For a while, at least
they claimed to be smart phones back
then, but in fact,
the overall user interface design of those who claimed to be smart phones back then
was fundamentally
different from the iPhone we know now.
Let’s compare the
functions in
general . How different
are the operating
methods and usage methods that we are accustomed to now compared
with
the so-called smart phones of the past?
Maybe from this perspective, we can understand how much risk
Apple
took to go into this
place. Market
First
of all, this conference,
although people are not sure that
this is a conference where Apple will launch a mobile phone,
in fact, there were also these leaking websites that year,
and it was revealed
that Apple was about to make their own mobile phone a few years ago,
so in the conference
On that day, those of us who are chasing the news
can roughly guess that today
should be the day that Apple released the mobile phone. On the
day Jobs showed his super marketing ability,
he said in a very appetizing way from the beginning that
they are today . There are three different products to be announced. The
first is a full-screen
, touch-operable iPod
. The iPod was a small screen back then. The way
it operated was through a rotating circle.
I think that's a very good design.
However, when people's demand for this video and audio was
getting higher and higher,
the design of the small screen of the iPod
actually did not match. It meets the needs, so when
the first product was announced, it
received a lot of cheers and applause.
The second one said it was a revolutionary mobile phone.
When he said this,
the whole
audience
was almost in a state of riots. A
long-awaited Apple product.
In fact, a few years before the release of the iPhone,
Apple cooperated with Motorola on a mobile phone
, but its overall use method is basically to put some simple iPod functions
in a mobile phone, so it
is more like It is a mobile phone that
can listen to iPod music. The overall operation method is
no different from the traditional mobile phone of the year. Of
course, the market response is not very good . After that, there was news that
Apple was about to launch its own brand mobile phone.
Then he talked about the first
The three products
are said to be a breakthrough network connection device.
At first, I thought that the order of
the second and third products should be exchanged,
but I think this arrangement is so that when
the last product is mentioned,
there is a A bigger explosion,
so let’s calm down the audience a little bit . So when the
third item was spoken, the audience’s reaction was just okay.
Then Jobs again emphasized three products:
the touch -controlled iPod, the
revolutionary mobile phone
, and the
Internet communication device
I was thinking, is
it necessary to break it down into three products
or is Apple going to start squeezing toothpaste again
and then Jobs repeats the
three products
iPod mobile phone network device
and he says you understand
This is not three devices
, but a collection of all functions in the same device.
This device is called the iPhone
. When this photo came out, there was a note
below that said
Apple would reinvent the device that defines the mobile phone.
Then they put a very funny picture
That is to put the iPod of that year
and then add the dial dial button below.
In fact, he
often added some very interesting and funny bridges in his presentations back then,
so that the whole presentation would not be too dry,
and then come to Jobs and mention
it now and now. There are
so- called smart phone devices on the market.
They combine the functions of mobile phone E-mail
and some Internet access,
and then they
all have a row of keyboards under the phone. The
biggest problem is that they
are very unintelligent and difficult to use.
He listed the phones above . I almost bought the Moto Q at the time,
but I kept hearing that Apple was going to launch a phone
, so I said wait and see.
Then Jobs said what they wanted to do was a
revolutionary user interface that was
better. The combination of software and hardware
will further explain
why the design with a row of keyboards is
actually very restrictive,
because many of your functions are actually advancing with the times,
whether you want to surf the Internet or
maybe not yet . I know that there will be App
software and these things on the mobile phone.
If you have different software
, different operation methods or different function updates, but
the keyboard below is the moment you leave the factory.
It has been locked. If you want to add new functions after
that,
you can only use software updates,
but the user is unlikely to know
what new functions this button has on it,
so he thinks the best way is
to directly put The keyboard is removed and it becomes a big screen. The big screen compares the
big screen of the
year with the big screen now.
Then he also mentioned that it
is the most intuitive way not to use the stylus, but to use the finger directly. Well , we just
Speaking of which, some of the features released on the
same day
are a very revolutionary feature at the moment.
In fact, from the first moment when he turned on the phone,
we saw a slide-to-unlock. This
slide-to-unlock actually unlocks the phone
. It may not be unusual,
but When I first saw him operate, the
kind of hand touching the screen
, intuitively sliding a thing to
control its reaction, and the
next time I saw it, I was super shocked
because there was no consumer product at that time, and
there was any similar product with a touch screen.
There is such a smooth control feeling.
In fact, other competing manufacturers
are talking about Android
.
In fact , the touch screen of Android
only reached the level of Apple's first iPhone a few years after Android came out, and
then he introduced the functions.
Just go to the iPod's menu. Our
iPod has a lot of songs stored in it.
Previously, it was very convenient to use a dial to control
it,
but now you can intuitively
look at your playlist
and then use your finger to slide it up and down. When
it reaches the bottom or top of the playlist,
it will have a
rubber band elastic feeling. All controls are very natural and intuitive.
In fact, other smartphones
in those days still rely on buttons to operate.
Because there's no such thing as a touch-enabled
smartphone
, and when you're going to select something, you 're just going to keep pressing or keep pressing and
maybe there's a shortcut next to it to
go to the next page or ten of those buttons , so you You
have to remember what button is on it ,
maybe what function it will have.
How can
you do this when you want to quickly skip the page today
or when
you select the next song. You
can see him sliding like this at the beginning. It
's really a very
The feeling of
shock
is about the function of the phone.
First of all, of course, the phone book in
your
hand is clear at a glance
, you can see everyone on
it , and the information in your phone book
can also be directly
entered from your computer into your mobile phone
. No matter how you organize it or what you add, it can be synchronized together.
Then he will show the function
of dialing. Here, I am more shocked that
after he dials the call, you may be very intuitive
, on the whole big screen. You can see what action it will perform when
you press it now. The most important thing is that when it has a dial,
you can very clearly know who you are talking to now, and
you can switch between the two
by touch. There's a button directly on it that says
if you're going to make a three-way call today,
put the two calls together When
you are together, you can
directly press the button to make a three-way call.
I remember that
my old mobile phone also had this function,
that
is, when you were on a call,
if you wanted to make a three-way call,
you had to press a menu Option
. It
may be similar to
the
two buttons of hanging up the phone or answering the phone.
Sometimes you accidentally press the wrong button. After
you
click it, it may have several options,
and then you may have to jump to the menu again.
What three-way call and then select it
is possible This is why I
was very excited when I saw that it can be operated directly. In fact,
it can use three-way calls without me talking,
so it can be done easily
.
You can know the immediate reaction of the audience that day
. How hard is it to use?
Let's
go to the next one.
He talked about the function of visual voicemail.
This thing is available in the United States. I have never seen it in Taiwan.
Before, if someone left a message for you , you have to make a call and go to the voicemail.
Then Start to slowly wait for it to finish reading its options, for
example , press 1 for the next one,
press 2 for the delete, you
have to listen to it and then you can skip to the next one
. If you have 10 comments today, if
you didn't listen,
you may After listening to one by one, you have to listen for
at least a little bit before you can click on the next one
. It is a very difficult method to use.
You may
spend dozens of minutes on it just to listen to a message.
When the iPhone was launched, it was You
can directly integrate this function
on your screen. You can see
who has left a message for you. You can click directly and just
listen
to his message. This is also a very revolutionary operation
method . I personally think it is one of the biggest experience points.
When he enters the
photo app, you click on the photo app.
Of course, there are a lot of photos
to see. It was a very enjoyable thing to use this very large screen to view photos.
You swipe left and right when selecting photos. Ah, skip to
the next picture, etc. These are all very good operation methods
. What amazes me the most is that
when he wants to zoom in on the photo,
he turns the phone around and
you can zoom in and out with your fingers.
You
can zoom in and out of the photo
. Listen now You may feel like saying this,
but
in fact, at the beginning, this method of operation was really that
you basically listened to the reaction of the audience, and you can
know
how amazing everyone is about the feeling of such a natural operation that you can directly touch the screen,
remember When the iPhone was officially launched, when
I went to the store to line up to buy it
, after I bought it, I went to the Apple store to
play
with the phone
. The first thing I
picked up was to zoom in and out of the photos that
were in the store. Another Apple clerk
saw that
I was using this and he said
it was very cool, right?
You can use your fingers to zoom
in and out like this. I said yes, I'm just waiting for this moment
to
come over and see if it's really as smooth as the presentation said. Shun
and he said that when they first got this tester,
he was
the first to play In the past, when
you had to look at photos on your
phone , this function
was really hard work. First of all, let's not talk about it. That is to say
, there are a lot of photos and you have to slowly press the button...
When you choose one by one to see How inconvenient, when one sheet
jumps to the next, it is used between one sheet. It's
not very smooth. It should be
said that you jump to the next sheet . When you press a button, it will flash to the next sheet...
and It's
not the feeling that you can drag
and skip to the next picture. If you want to zoom in to see a photo,
you are the same.
You have to remember which one is on the top. Click on the function of
more options.
One may be zoomed in
and then You click again to
zoom in, and then there may be two other buttons
, which are to zoom in and zoom out. You press it again,
so the whole step is very cumbersome
, and you often press the wrong button
. So when I saw that scene, I
could directly zoom in and out with my finger. I felt that
this was the way it should have been operated.
The next point I was shocked
was when he used Google Maps. Back then,
if we said we wanted to use maps or
GPS or other functions,
we were There's a separate device,
like Garmin* or something, etc.
If you're looking for a map, look for it,
or some restaurant phone numbers, etc. You
'll have to rely
on that device , and he just found one on it.
Starbucks, Starbucks , he can display
the information phone number of that Starbucks, etc., and so on
. These
are the operations that we seem to be accustomed to now
.
Back then, what you wanted was to use a computer
, go to Google Map, and search slowly,
or maybe you could You have to make a phone call
to search for the store or phone number of which place
and then you have to wait slowly,
or like I said,
you have to have a separate GPS device, which
may be able to help you find
it, so when I saw him on the phone, I called it
directly. This map,
and then directly search for the store you want to find
in a specific area on the map
. This kind of thing that
you use every day will really improve your convenience a lot. It makes you feel that
this device instantly brings your mobile phone
to the next level.
One generation, it
is basically like a small computer, and
then other functions are like sending and receiving E-mail
, and now there is Internet access
, you can see a real web page,
these and other functions
were used in other smart phones .
There will be a special web version ,
click on it to save its traffic, etc.
It will display very little information.
When you
want to click on some information you want to see,
because you can't touch it,
what do you use? The arrow keys move the screen
slowly and slowly
until you find the information you want, so it becomes very strange to say that
the original website already had a
very
complete function and complete information on it,
but because other designs of smart phones in those days
The manufacturer restricts it to a small screen
, and the operation method is difficult
to use, so that you have a lot of useful information,
such as Go ogle Map webpage, etc.
Even with the smart phones of the year, it
was very difficult to access this information. When
the iPhone was launched
like this, the
entire operation method of such a large touch screen screen
instantly
pulled the distance between the mobile phone and the computer. So
the above functions I just talked about
look like before the
iPhone came out,
the appearance and interface of smart phones are
really hard for people to imagine now.
Many people may say that
Apple is not just launching a thing to
integrate a product.
Is it just a company that stacks existing functions?
It can only basically
follow the direction everyone wants to go,
and then integrate it better.
When you look back now, do you think
it ’s not like this?
In fact, even in the iPhone push After it came out
, from my point of view, I
might be called a fruit fan by others.
I have always said that this is
how it should be. This is the way we should operate
. There are
not many people in this direction.
Overall, whether it is a market analyst
or someone who is already using a smartphone,
they do not all agree with this method,
so in fact, it was not very favored by
the market back then
. The other camp, how did Microsoft laugh at him?
I think it's better to talk about it. Back then , the CEO of Microsoft was interviewed by TV
. After the iPhone was launched,
he said that
you now have a lot of smart phones in Microsoft. Now
that Apple has launched the iPhone
, they operate in the same way.
The user interface
is completely different from
yours. Do you feel threatened? When the CEO of
Microsoft
heard this question
, he laughed outright.
His words and expressions
basically despised the iPhone, although
he said that he I think the iPhone is too expensive, but
he actually pulled it back and said that they have a lot of smart phone products
that have been on the market for a long time.
Basically, from his words and interviews,
you can tell that
he doesn't think of the iPhone as a thing at all.
From the bottom of my heart, I don’t think
this is a direction that should be taken in the future,
but in fact, in addition to Microsoft
, there are also many mainstream media
who are full of doubts about the
iPhone
. First of all, after all
, Apple was of course not a big company back then
, and the mainstream market was still
Microsoft’s type. In
general, the market thinks that there
will eventually be a confrontation between Microsoft and BlackBerry. Although the BlackBerry
was actually
very popular back then, after all, Microsoft has an absolute market share
in the computer market and the business market.
There was a lot of market analysis back then.
As long as Microsoft got serious
and combined with the market share of their current operating systems, there were
basically very few companies that could compete with them
. In fact, Apple was a small company back then.
Also , everyone's view of Apple was that
they were lucky
. Comes back to life with a music player, but uses a computer as a In
terms of the market share of industrial systems, the market share is
still very low, so I couldn't say that
their analyst's view was wrong at first.
Microsoft's market share is so
large , and their success in computers
is directly open to all
existing companies. If
a large mobile phone factory
goes to help
them make smart phones, it should be a matter of course that the future mobile device market will
also be controlled by them, right?
How cool is the iPhone, and
I bought it the first day it came out, and I
kept telling the people around me.
Actually,
everyone was skeptical about this at the beginning.
Although it seems
that Apple is winning this way, it is not wrong
now. Smartphones are also going in this direction.
Apple has now become
one of the world's largest companies.
But looking at the examples I just mentioned, you can see that Apple
took a very big risk
when it launched the iPhone
to enter this market. Because in fact, with the scale of Apple back then,
it
really took a lot of courage to enter a market that they were completely unfamiliar with,
because they were facing
companies hundreds of times larger than them, whether it
was a big mobile phone manufacturer
or a company like Microsoft, NOKIA Motorola , etc. Wait ,
plus the fact that the telecommunications companies in the United States were
actually very, very strong back then.
Any mobile phone that they wanted to sell in their telecommunications company
would have to get them a very high commission, and they would
even be forced to implant them in the phone.
Their software or
their logos are printed on the back.
If you don't have the support of the telecommunications company,
your mobile phone will not be able to sell very well.
That's why
Apple
only cooperated with a telecommunications
company
when it first launched the iPhone.
It's another story.
Well , let's look back at it now that
15 years have passed. Do we
think this progress is enough? Has Apple also become a
toothpaste factory like the mobile phone factory of the year?
It was only about 56
years between
the release of the iPhone and the release of the first generation of
the iPhone. Since Steve Jobs returned to Apple,
it can be said that there are different
surprises every year. For the iPhone alone,
it was at least two
years old. In terms of functionality
, the iPhone of the year was a
very revolutionary product . In the mid-term, other manufacturers were catching up.
However , the iPhone still has a lot
of functions, such as cameras and so on. It
still surpasses other manufacturers by a lot. At
this point ,
other manufacturers may be catching up in addition to the stability of the processor,
but of course, in the overall ecological chain
, the so-called integration of products,
Apple
is still far ahead of other manufacturers
, so this year may also be It's the year we'll see
Apple
launch its first revolutionary product in the first year since Steve Jobs left, and
it 's also a real reality.
Let 's
see if Tim Cook can really take Apple
to the next generation after Steve Jobs is gone and
he's not involved in this product at all.
I think launching this product this year and
seeing the next few years is the real test. Well
, today's video will talk about it
. When the iPhone was released,
I probably read it
from the beginning to the end. I just started using the iPod
and then bought an iMac
. I slowly used a lot of Apple products,
and then I waited
for the iPhone to be released.
When I saw him at the press conference,
every feature he introduced was a surprise
. In the next few years, it changed the entire mobile phone
market . Today, we are actually looking forward to saying what Apple
's next revolutionary product will be.
If you don't care Have you been involved in this process
or have any knowledge of the history of the iPhone?
If you
want to share your experience
or if you want to add something ,
please leave a message below
. We can discuss together. OK
if you like this kind of video, please Remember to subscribe to the channel,
press the little bell, like and share I am Apple Daddy, see
you
in the next video Bye