Hello and welcome to this video
Gareth here from TastyTuts.com. In this video
we're going to look at the 'I Love New York' logo,
learn a little about the logo and the designer behind it.
The 'I Love New York' logo was designed in 1977
by a famous American designer called Milton Glaser
Who was born in 1929.
Milton Glaser is well known for much of his work including:
The DC Comics logo designed in
the late nineteen seventies.
The Brooklyn Brewery logo from the early nineteen eighties,
and his many posters he created
throughout his long career notably the
psychedelic Bob Dylan poster designed in the mid 1960's.
In the early 1970's New York was near bankruptcy
things are not looking good
and the city needed money.
The New York state Commerce Department
realized that a great way to make money
was through tourism. An advertisement company
called Wells, Rich, Greene was
hired who came up with the slogan 'I Love New York'
which they would build their entire advertisement campaign on.
This is known as the ad campaign that saved New York.
In 1977 Milton Glaser was hired and
it was up to him to come up with a logo
that would be used in the campaign.
His first idea was 'I Love New York' composed
in two lozenge shapes, but soon after while doodling
in a taxicab he came up with what
he thought was a better idea.
This being he version with the heart shape.
This logo would go on to be used
in a range of media. This logo would go
on to be used in adverts with a special
jingle composed by Steve Karmen.
'I live in New Hampshire but I Love New York'
'I live in North Carolina but I Love New York'.
'Call toll-free for our free 100 page vacation guide'
'It's filled with affordable vacation packages and ideas'
'Find out why out door lovers from the Carolina's to Canada Love New York'
'I live in Brooklyn but I love New York'
'New York is all light up for your vacation.'
'Come have a dazzling time.'
'Call toll-free 800 554 3600 for package tours and information.'
'Or see your travel agent.'
'New York is all light up for your vacation.'
'Come have a dazzling time.'
The logo was also used in print advertisement and merchandise.
It was only expected to last a few months
but the logo became so popular it has
become a pop-up icon, closely associated
with New York and is still being used on merchandise today.
To quote Glaser on his logo:
"The impulse for everyone I think going
into professional life as a designer,
or as a communicator, is to have their work effective
and meaningful to enter the culture
through their work.
so everything one dreams of in terms of having an effect
on your culture, your community, your neighbourhood the world!
It happened!
So this logo is essentially a lockup combination mark.
In this logo we have an lettermark element and a visual shape element.
The lettermark is a rounded slab serif typeface called American typewriter
designed by Joel Kaden and Tony Stan
released in 1974.
If you want to take a closer look at this font,
The link is in the description.
The 'I Love New York' logo is commonly seen in two lockup compositions
the horizontal composition and the stacked composition.
The heart shape visual icon is placed in the composition
to represent the word 'love' visually.
Milton Glaser's 'I Love New York' logo has
become so iconic it has become one of
the most imitated logos of all time.
Used around the world in various ways.
So what do I think of this logo?
Well this is one of the all time classics,
and ticks all the boxes that make for a good logo.
It's simple, universally understood, memorable, distinctive, appropriate, versatile
and has proved itself to be timeless.
So what can we learn from this story?
Well this logo demonstrates how visual and type elements
can be used together in a simple and impactful way.
this is a good example of how simplicity can be easily recognised,
instantly identifiable and have a maximum impact
the use of the visual element makes this logo
universally understood around the world
which has helped with its popularity.
When designing a logo consider how these
aspects have worked so well for this logo
and how they might benefit your design.
If you'd like to know more about the 'I Love New York' logo
and Milton Glaser, there are links in the
description to more videos and articles.
So that's one of many logos and designers I have spoken about.
If you enjoyed this video I want to watch more like it
you can see more episodes in the 'Logo design and designer' playlist.
Link is in the description.
Well I hope you enjoyed this video
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So until next time have fun guys and I'll see you in the next video!