Hey there, I'm Benjamin from Loves Data! In this video, I will show you how to access
the new Google Analytics 4 (or GA4) demo account. Google has just made this demo account available,
and it's a great way to explore the new reports available in GA4.
It's perfect if you're interested in learning more about GA4,
or if you want to demonstrate the latest version of Google Analytics to a client without having
to share your own data. Apart from showing you how to access the demo account, I will also talk
about some of the limitations you will encounter with the demo account. Okay, let's get started!
There are three types of properties available in the Google Analytics demo account...
There is a new GA4 property for a website, a new GA4 property for an app, and there is
also the existing Universal Analytics property if you want to explore the previous version of
Google Analytics. Okay, to access the demo account let's head to the Google Analytics Help Center...
Before you can use the Google Analytics demo account, you will need to be logged in to your
Google account. This could be your Gmail account or your Google Workplace account.
I've already logged in and you can see I'm on the 'Demo Account' page in the Google Analytics Help
Center. I've included a link to this page in the description below this video. Then you need to
select 'Access Demo Account'... This opens Google Analytics in a new tab, and it prompts us to
confirm our email preferences. I'm going to leave these and click 'Save'... We're now in the Google
Analytics demo account. I'm currently looking at the Universal Analytics demo property, so this is
for the previous version of Google Analytics. So let's click the property selector at the top...
There are three Google Analytics properties in the demo account. We can choose from
'GA4 Flood it', 'GA4 Google Merchandise Store', and 'UA Google Merchandise Store'.
The first property 'GA4 Flood it' is the demo property that tracks an app.
It's a simple game that's available on Android and iOS. Let's take a look...
You can find a landing page at 'flood', 'dash', 'it', 'dot' 'app'. You don't need to download the
app, but this is where the data is coming from. Okay, let's head back to Google Analytics...
The other two properties track the Google Merchandise Store, which is a website selling
Google merchandise, including t-shirts, mugs, and other Google-branded products. Let's take
a look... You can find the merchandise store at 'google', 'merchandise', 'store', 'dot', 'com'...
And you can see it sells a range of Google products. So this is where the data is
coming from for the two website properties. Okay, let's head back to Google Analytics...
And let's open the GA4 property for the Google Merchandise Store...
The reports include... The 'Home' report provides a top-level overview of users. The report also
includes automated insights for the data that's been collected using Google's machine learning.
The 'Realtime' report lets you view current user activity, including the number of users in the
last 30 minutes. The 'Acquisition' reports show you how people are finding the website or app.
The 'Engagement' reports show you the pages (or screens) people viewed. The reports also include
new metrics, like 'Engaged Sessions' which let you understand if people view more than one page
or spend more than 10 seconds on your website. The 'Monetization' reports include details about items
sold on the merchandise store and in-app payments. The 'Retention' report provides cohort reporting.
The 'Demographics' reports show the geographic location
of users. I've found that the age, gender, and interests dimensions don't provide any data.
The 'Tech' reports let you view details about the different devices people are using.
The 'Conversions' report lets you view the events that have been classified as conversions. The 'All
Events' report provides a list of all the events that have been tracked into the property. The
'Analysis' section lets you create your own ad-hoc reports. And this is a great place to explore the
types of custom reports you can create in GA4. You can create a range of reports, however,
the 'User Explorer' report isn't available in the demo account. And you can see the audience lists
that have been created and the user properties that have been created. So there's lots to explore
in the demo properties, but I do want to mention a couple of other limitations... Google has modified
some of the information included in the reports to ensure people's privacy. The GA4 demo properties
don't let you export the reports as PDFs for CSV files. You won't find the 'Device ID' dimension.
And you will also encounter issues if you're trying to test out the Google Analytics Reporting
API using the demo account. This is because you can't use the demo account with the API.
So that's how you can access the Google Analytics 4 demo account.
Remember, there are some limitations to the demo account, so I also recommend creating your own
testing account to experiment with some of the features and reports that are not supported.
Have you used the demo account? I'd love to know! Let me know in the comments below.
And if you found this video helpful please subscribe, share it with your friends,
and hit the like button so I know to make more videos like this. See you next time!