I'm so excited to share with you guys today that my new brand, Content Hacker is finally here.
It went live on Friday June 28.
This is my new personal brand and resource site dedicated to growth focused content marketers,
and it's really the result of eight years of a lot of hard work.
Learning content marketing and content creation, and growing my agency Express Writers completely
through grassroots content marketing.
It also came after writing two books on the topic, hosting a podcast, speaking on this
topic, and of course tons of writing.
I've written over a thousand blogs in the past eight years.
I couldn't be more thrilled to share this adventure with you in today's video.
I want to share with you the story behind content hacker.
Growing up when I was 7-8 years old, there were a couple of discoveries that really stood
out to me.
The first one was when I was in school in the early 2000s, and I took my very first
reading and writing comprehension test.
Taking that test to me was so much fun.
It doesn't even feel like a test.
When I got that back, I earned an A+ on it.
That started a love for writing and working with words that has only gone with time.
I'll also never forget the sound of connecting to a dialing modem to the internet back when
I was seven years old in 1998.
That was my first experience with internet and it just blew my mind that we could write
an email to someone on the other side of the US and receive an answer from them in a literally
minute.
I felt like magic.
I was blown away by the power of the internet.
And by 12 years old, I learned how to make money online.
I was making up worth of $350 a month by 13 years old.
Today, finding an avenue that connects that connects my love for writing words with the
power of the internet and making money through the internet is like a kid getting to play
in a sandbox.
It's a wonder still to me, but I can get online, craft content in a way that reaches and audience
pulls in revenue.
And through content creation, earning more in a month than my family made in an entire
year back when I was growing up in the 90s. Online content for the past eight years it's
been my realm, it's been the place I love living with them both a creativity outlet
and a full-time living.
I even dropped out of college and a nursing degree back in 2011 at 19 years old to plunge
in and follow my dreams and make a life out of this thing I love called content creation,
and I'm so glad I did, and that brings me today the content hacker.
Back in 2011 when I plunged into learning how to create content, I had an edge and my
edge simply was that this was my full-time living, and if I did my money at it, I was
completely broke.
So my I built my writing agency Express Writers with nothing more than $75.
Everything I did was so scrappy because I had no other choice.
In 2012 at 20 years old, just months after starting my agency, I used my revenue to actually
escape my desk colt.
That's a story that I'm telling in a new book that I'm launching soon, so stay tuned for
that.
To be able to escape, I actually had to buy a car in cash which I did using my proxies
from content writing.
I escaped and through a lot of hard work, I built a life I dreamed of.
Express Writers has brought in $4.5 million in revenue across the last eight years.
So I've had little choice, but to be a hard-knocks, bottom-line focused, reality-checking content
creator.
My success has come from the hard work put in, there is no luck involved.
I'm motivated by results and I love using data, tools, and constant growth methods to
achieve results through content, and it really helps that I love what I do.
When I first heard the term content hacker, it was from Garrett Moon at CoSchedule, a
friend of mine and someone I look up to.
He first coined this term in 2014 on the CoSchedule blog, and he simply defines it as growth-focused
content marketer.
Today, I can't think of a better term, the content hacking to describe my day-to-day
lifestyle in content marketing.
But here is the thing, my content wasn't only successful.
In fact, many of my personal essence have come from the PhD and failure university,
and along the way, I see so many other content marketers making the same mistakes falling
into the same pitfalls and their content falling flat by just fizzling out.
Content marketing going no where.
I believe this problem is completely fixable because I've seen it happen for myself and
many of my clients in Express Writers, and that's why it's time for content hacker.
Elite proven content marketing methodologies are needed more than ever.
40,000 people are searching Google every second.
99% of millennials say ads don't influence their buying decision anymore.
Content marketing can be the answer to our problems if we know what we're doing and we
do it strategically.
So to wrap up, content hacker it's really three things if I were to narrow it down.
First, content hacker is your resource for elite content marketing education, productivity
habits, inspiration and guidance in content marketing.
Secondly, content hacker is the community I wish I had.
This is truly what I want to be.
I want content hacker to be more than just me.
I want to be a group of people like you focused on growth just like I was at the beginning
and still today.
If this is you, I want you to join us.
Go visit contenthacker.com, sign up to our list, follow our new social media profiles,
and be a part of the evolution that is very much needed in content marketing.
Lastly, content hacker is also my new personal brand.
This is the rock I'm going to stand on, and yes I'm still running Express Writers.
That is my writing agency, the first business I started.
I continue to see it through.
Content Hacker is my place, and eventually, I hope a home for content marketers who need
that thrive of elite thinkers that resource center, and that community to feel a no that
they're on the right track in content.
The Content Hacker's Motto.
Crappy, same-old, ugly content is exactly what we rail against.
We will not do not create useless content.
We will not push out mediocre content because it's a thing to do.
Instead, our audience comes first, and we bet on producing content that our tribe our
people will gobble up.
We're constantly researching our audience, topics, and keywords, testing new ideas, updating
our knowledge, and trying new content marketing tools and methods that work.
Metrics mean nothing if they don't correlate to real growth.
We are the future of content marketing because in the end, we are the ones working to make
the internet better.
We're on a mission to create content that matters, content that builds trust and connection
between audiences and brands.
We are content hackers.
Join our new community for growth-focused marketers at contenthacker.com.
Thanks for watching this video, and if you have it yet, grab your freebie that we developed
just for launch day at Content Hacker, it's called the Content Hacker Starter Kit.
So go to the link in the description.
There will be a short link for that freebie.
You can grab it right away.
I hope to see on YouTube.
If you haven't hit that subscribe button yet.
Do that and let me know in the comments what you think of Content Hacker.
I'd love to hear from you, and I'll see you around YouTube.