I'm John Crestani. I run a seven-figure internet business with zero employees
because I do copywriting and in this video I'm going to show you how you can
become a good copywriter even if you have zero experience online. So stay
tuned and I'm going to go through my four-step sequence. Find a niche, how to
write it and how to test it to become a successful copywriter. Check it out. Let's
do it. So if you want to start copywriting, writing compelling
advertisements but you have zero experience, you're in a great place
because not many people know about copywriting. It's a skill. Tt's a serious
skill that if you build you can earn any sort of money for whatever company or
even yourself if you're very good at it. First thing you want to do when you're
starting copywriting is find a niche okay? Find something to specialize in.
It's very important. Now the three main niches are health, wealth and
relationships, okay? Health means like beauty and fitness and you know losing
weight and looking good. You know, wealth - making money. Just you know from real
estate, from selling, from marketing, from whatever. Stock trading,
that's investments. That's that niche and then relationships. The third one is all
about you know interpersonal relationships. Dating, finding a
girlfriend, finding a boyfriend, you know resolving disputes, etc. It's a big part
of people's lives. Now once you've defined your niche, you need to find some
good marketing material. We call them in copywriting, we call them - controls. Where
can I find marketing that is already working? Having controls - marketing that
works, is the most important thing when your copywriting. If you're basing what
you're writing off of just the creative ideas in your mind, you're not
copywriting, okay? Now what I recommend you use is swiped.co. This site
it's a free resource right now. Use this before they start charging for it. This
is amazing. You can find so many examples of
great copywriting on here. I just can't believe this is free right now. So go to
swiped.co. Type in your niche. You know weight loss, dating, skincare, you know
lawn mowers, etc and find some examples of great ads that have been written. What
you need to do then is you need to write them down. You might be thinking I'm
crazy. Write it down. No, I'm serious. I actually mean write it
down. Write down the ads by hand. Every single line. Wvery single piece of
punctuation. Write them down by hand because this is actually how you learn
copywriting. Sounds weird. I know but this is how all of the greats learned. This is
how I learned. This is how you need to do it to get good. I'm not going to go into the
specific reasons why. Part of it is muscle memory, part of it is learning,
part of it is there's so many things. But the more you write it down the more
you'll actually begin to think in terms of marketing and you'll get better at it.
In the comments, I will actually leave a link to a sales letter in the
relationships niche that is very effective, that was written by somebody
I've learned a lot of copywriting. From Craig Clemens. I believe he's the best
copywriter in the world right now. His sales let her catch him and keep him.
He's directed towards women. It's directed towards I think he said a 42 year-old
woman named Teresa who recently separated or divorced from her husband
and you know she she wants to find a man. Very effective sales letter. Good use of
bullet points. All that stuff. Write it down by hand you know or find
something on swiped.co but write it down by hand. Again, that's how you learn
copywriting. Now, the next step might be the hardest step for some of you which
is test it, okay? Testing it means you need to actually put it into use
somewhere. You need to get people viewing your sales letter or your ad or whatever
it is and seeing how people respond to it. There's a few ways to do this. I mean
one is you can just pay Google or Facebook for advertising, okay? You can
actually just put your ads up. Which is what I do. You know I test you know, I
will copy... What I'll do is I will copy somebody else's ad and then I'll test
out my own ad against it and I'll see which is more
effective in producing income for me. That's what I do as an affiliate
marketer. Now, if you want to learn affiliate marketing, you can subscribe to
my channel and I do a lot more videos on this. But let's stick with copywriting
for now. The other way you can test out your advertising or your compelling copy
that you're writing is getting a job. Work for an agency, okay? Work for an ad
agency which will allow you to place ads. That way you can see the performance of
the advertisements that you put out. Again, you want to see the performance of
how your advertising does. These aren't brand plays. This isn't about getting the
pat on the back from you know the client and he says, "Oh this looks really good."
You want to actually test the advertising, okay? You want numbers. You
want numbers of how well your ad performs to how well the past ads have
performed for this company. When you're able to see if the advertising you're
doing is more effective than other people's advertisements, that's when you
start becoming a powerful copywriter. That's when you start getting feedback
loops to help you determine, numerically whether the ads whether the copy you are
writing is more effective than someone else's. So I hope that makes sense. The
formula isn't too hard. Most of you will will not even choose a niche. Most of the
people who choose a niche will not actually write down by hand. You'll type
up the copy. Most of you who will write down your copy will never test it. It's
not an easy job to be a copywriter. Again, in our day and age there's so many
distractions but if you are committed, I challenge you, as a viewer of my
channel. I challenge you if you are committed, let me know. Let me know you're
committed to becoming a copywriter even if you have no experience because it's a
really great skill. It's one of my foundational skills that
I use in my business as an affiliate marketer and I've made millions through
this skill. So it's it's really exciting and I have a lot of friends who've made
millions. Now if you want to learn more about copywriting, I'm giving you a free
course. There's a playlist if you go to my channel homepage. Make sure you
subscribe. It's a free course called "The art of Copywriting". And it's with my
friends Carlos Cruz and Ronnie Sandlin who learned
copywriting, who learned this skill have gone on to create 7 and 8-figure
businesses on the internet through advertising. So really exciting stuff. If
you got anything from this video, make sure to give it a big fat like. Also,
leave a comment if you're committed to going through these steps and learning
copywriting and subscribe to my channel if you'd like to see more videos like
this. Hit that notification bell.